Just quick update to LTTR Clients…Google just posted the new Qualifications for Individuals and Companies to be a “Google AdWords Certified Partner” this morning at 3am.

In my continued efforts to stay on top of all that is Google for your benefit (my clients) I have already today taken Both Paid exams and passed and am officially a “Google AdWords Certified Partner” on the first day available to do so.

Information from Google on the Program:

http://adwords.blogspot.com/2010/04/new-approach-to-how-we-work-with.html

New Client made 33% of what he made the WHOLE MONTH last month in the FIRST 4 days this month on 96% LESS MONEY with my Mad PPC Skills!

A Google Adwords campaign is a great way to bring targeted traffic straight to your Web site. If applied correctly, with just a little investment you can start to see real results in very little time. However, do it wrong and it will be a complete waste of your time and money.

Many people wrongly believe that Google Adwords is an easy way to advertise online. However, if you don’t know exactly what you’re doing, then it can quickly turn into a costly mistake. To combat this, consider hiring a professional Google Adwords management service to do the job for you. Not only will it be easier, but it will be a lot more cost effective in the long term.

There is a simple reason why Google Adwords is the preferred choice of online advertising for millions of companies. Google is the biggest search engine, and therefore if you can make yourself here then you have a greater chance of being found. If carried out correctly, a Google Adwords campaign will have a higher return on investment than other forms of advertising.

Some companies regularly spend thousands of dollars a month on their Google Adwords campaigns, and that is not money that you can afford to throw away. The benefits are clear?you are reaching customers who are specifically looking for the products or services that you offer. All you have to do is make yourself visible.

There are many factors which make up a successful Google Adwords campaign, and each factor must be considered carefully to achieve results. Firstly, there is keyword research. Getting the right keywords takes time and effort, and if you go wrong here the rest of your campaign will be a waste of time.

But this is only the beginning. Once you’ve started your Google Adwords campaign, you’ll also need to create adverts that are powerful and effective and that get people to click on them. This is something that takes time and effort to get right, as numerous techniques are necessary to gear the campaign towards bringing in results. After that you will need to manage the campaign closely, to observe the results and statistics that will help you to improve your conversion rates.

Trying to do this all yourself is hard work, especially if you only have a little experience in the field. A professional management service will inform you on the progress of your campaign, explaining how it is performing and making the changes that are necessary to bring in the most clicks for you.

Don’t waste your time on a Google Adwords campaign that does not convert and ends up losing you money. Always go with a professional management service that will not only take charge of the whole campaign for you, but will provide you with a better return on investment. Professional services are often cheaper than you realize, and if you are making an investment then it is always worth getting it right from the start.

Google Adwords can really make a difference to your business, but don’t throw your money away. Hire a company with experience and a proven track record to match, and start seeing the conversions pick up today.

Great video on some of the first steps LTTR tries to identify about your AdWords Campaign to boost preformance.

Google just released a new tutorial on bidding stratagies. This is a great tutorial for anyone looking to learn more about how to mazimize their budget and proffits. To view the tutorial visit Google AdWords Bidding Stratagies tutorial.

One thing they did not show was how to figure out the value of a Lead. Here is some of my math:

Factors you must Know: How many leads you are getting, What percentage of the leads you are getting become NEW business, Average sale amount per NEW business,

Example: 100 leads, 40% close, $250 average Ticket sale,

Math: 40% x 100 Leads= 40 new customers x $250 average ticket sale= $10,000 NEW business / 100 leads = $100 value per lead

So as long as your CPA or Cost per lead does NOT exceede $100 you are in the black. Of course if you want to take it a step further you can replace Average Ticket Sale with Proffit per ticket sale and find out the exact number for profitability not just breaking even on Revenue.

Hope this helps!

Here are two great sources from the source on Proper AdWords Account Structure.

Following these guide lines will help your adwords account preform much better. This is one of the top 3 things I see wrong with consulting on Pay Per Click Mangement. Re-Structureing your campaign to better match the examples here will help bring up your Quality Score, Down Cost Per Click, and Up Position in most cases.

AdWords Campaign Sturcture Refrence Sheet

AdWords Campaign Structure Video

Was watching a youtube video and saw this Ad at the bottom. Enjoy!