Many people wrongly believe that Google Adwords is an easy way to advertise online. However, if you don’t know exactly what you’re doing, then it can quickly turn into a costly mistake. To combat this, consider hiring a professional Google Adwords management service to do the job for you. Not only will it be easier, but it will be a lot more cost effective in the long term.

There is a simple reason why Google Adwords is the preferred choice of online advertising for millions of companies. Google is the biggest search engine, and therefore if you can make yourself here then you have a greater chance of being found. If carried out correctly, a Google Adwords campaign will have a higher return on investment than other forms of advertising.

Some companies regularly spend thousands of dollars a month on their Google Adwords campaigns, and that is not money that you can afford to throw away. The benefits are clear?you are reaching customers who are specifically looking for the products or services that you offer. All you have to do is make yourself visible.

There are many factors which make up a successful Google Adwords campaign, and each factor must be considered carefully to achieve results. Firstly, there is keyword research. Getting the right keywords takes time and effort, and if you go wrong here the rest of your campaign will be a waste of time.

But this is only the beginning. Once you’ve started your Google Adwords campaign, you’ll also need to create adverts that are powerful and effective and that get people to click on them. This is something that takes time and effort to get right, as numerous techniques are necessary to gear the campaign towards bringing in results. After that you will need to manage the campaign closely, to observe the results and statistics that will help you to improve your conversion rates.

Trying to do this all yourself is hard work, especially if you only have a little experience in the field. A professional management service will inform you on the progress of your campaign, explaining how it is performing and making the changes that are necessary to bring in the most clicks for you.

Don’t waste your time on a Google Adwords campaign that does not convert and ends up losing you money. Always go with a professional management service that will not only take charge of the whole campaign for you, but will provide you with a better return on investment. Professional services are often cheaper than you realize, and if you are making an investment then it is always worth getting it right from the start.

Google Adwords can really make a difference to your business, but don’t throw your money away. Hire a company with experience and a proven track record to match, and start seeing the conversions pick up today.

One thing they did not show was how to figure out the value of a Lead. Here is some of my math:

Factors you must Know: How many leads you are getting, What percentage of the leads you are getting become NEW business, Average sale amount per NEW business,

Example: 100 leads, 40% close, $250 average Ticket sale,

Math: 40% x 100 Leads= 40 new customers x $250 average ticket sale= $10,000 NEW business / 100 leads = $100 value per lead

So as long as your CPA or Cost per lead does NOT exceede $100 you are in the black. Of course if you want to take it a step further you can replace Average Ticket Sale with Proffit per ticket sale and find out the exact number for profitability not just breaking even on Revenue.

Hope this helps!

Following these guide lines will help your adwords account preform much better. This is one of the top 3 things I see wrong with consulting on Pay Per Click Mangement. Re-Structureing your campaign to better match the examples here will help bring up your Quality Score, Down Cost Per Click, and Up Position in most cases.

AdWords Campaign Sturcture Refrence Sheet

AdWords Campaign Structure Video

1. In Google Analytics, create a new filter. In this example I will title “Internal”

Filter Type is: Custom

Select the “Exclude” Option

Filter Field: Campaign Source

Filter Patter: internal

Select the website profiles you wish to add this filter to, Click Add:

Then Save Changes:
2. Go to: Google URL Builder

For the website URL, just put in your website’s domain (i.e. http://www.mywebsite.com)

For campaign source, medium, and name, enter in the word “internal”.

Click: Generate URL

3. Copy and paste it to an email, and send it to everyone in the company or anyone you want to exclude. This is per browser. So if you use multiple browsers just click it in the browsers you want to block. I suggest bookmarking it as your link to your company site!

Unfortunately Google Analytics doesn’t always pick up the right Campaign source, medium and keyword that generated the hit to your site. The best tool to create URL’s that will be easy to track in Google Analytics is the Google URL Builder. This tool makes Manually tagging URL’s very easy for tracking. Enter the Destination URL, The Source (Like Yahoo, MSN, etc.), The Medium (Like PPC, Banner Ad, Text Ad, Email), and Campaign Name (Like Product #, Model #, SKU, etc.) and Click “Generate URL”. And You’re Done! Just Copy the URL that is generated and paste into the Destination URL field at Yahoo PPC, or MSN PPC, or what ever provider for advertising you are using. 

This is very simple, Very effective for making sure all your tracking is showing up properly in your Google Analytics reports!