AdWords Account Structure Video from Google
Thursday, June 18th, 2009Great video on some of the first steps LTTR tries to identify about your AdWords Campaign to boost preformance.
Archive for the ‘SEM’ Category
Proper AdWords Campaign Structure
Monday, April 20th, 2009Here are two great sources from the source on Proper AdWords Account Structure.
Following these guide lines will help your adwords account preform much better. This is one of the top 3 things I see wrong with consulting on Pay Per Click Mangement. Re-Structureing your campaign to better match the examples here will help bring up your Quality Score, Down Cost Per Click, and Up Position in most cases.