AdWords Account Structure Video from Google

June 18, 2009

Great video on some of the first steps LTTR tries to identify about your AdWords Campaign to boost preformance.

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AdWords Bidding Stratagies

May 5, 2009

Google just released a new tutorial on bidding stratagies. This is a great tutorial for anyone looking to learn more about how to mazimize their budget and proffits. To view the tutorial visit Google AdWords Bidding Stratagies tutorial. One thing they did not show was how to figure out the value of a Lead. Here [...]

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Proper AdWords Campaign Structure

April 20, 2009

Here are two great sources from the source on Proper AdWords Account Structure. Following these guide lines will help your adwords account preform much better. This is one of the top 3 things I see wrong with consulting on Pay Per Click Mangement. Re-Structureing your campaign to better match the examples here will help bring [...]

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Great Google AdWords Video from Google

March 27, 2009
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Shopping.com Now Offering “Man Eating Snake”

February 19, 2009

Was watching a youtube video and saw this Ad at the bottom. Enjoy!

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Excluding Internal Traffic from Google Analytics

February 17, 2009

Excluding Internal Traffic from Google Analytics is a MUST.  Not accounting for a companies internal traffic helps you make better decisions on AdWords or any other PPC marketing as well as keeping tabs on Top Content as well. This is the easiest way to block internal traffic. Below I will give you a step by [...]

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Best Practice Google AdWords Campaign Structure

January 9, 2009

Get Your Structure Right! I can’t tell you the amount of times I have heard and said that! To have a successful AdWords Campaign you must have them structured properly. First make sure you have a Standard Edition NOT a Starter Edition. The Standard Edition gives you much more control and better functionality. And don’t [...]

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Should I use Google AdWords Starter Edition or Standard Edition

January 7, 2009

This is a very Common question I get asked very often! “Which Should I use, AdWords Starter Edition or Standard Edition?” My answer is very simply: Google AdWords Standard Edition.  The Starter Edition may seem to be easier, how ever the loss of settings far out weighs the value of Control. Plus when you really do [...]

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Internet Marketing Raleigh NC | LookToTheRight.com Video

January 4, 2009
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Manually Tagging Links for Google Analytics

December 31, 2008

Manually Tagging your links in other search engines (besides AdWords) and other marketing campaigns such as Banner Ad’s, Text Link Ad’s, and Video ad’s is a MUST! Unfortunately Google Analytics doesn’t always pick up the right Campaign source, medium and keyword that generated the hit to your site. The best tool to create URL’s that will be [...]

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