SEO FOR Business-to-Business (B2B) COMPANIES
Having a business-to-business (B2B) search engine optimization (SEO) strategy is key to your company's success. However, coming up with a sound strategy can prove challenging - especially if you don't know where to begin.
A company that relies on B2B commerce is vastly different than a company that engages in business-to-consumer (B2C) commerce. Therefore, the marketing efforts will be different and more specifically directed to your industry.
Optimizing your website for search engine optimization improves web traffic from search results pages. The better structured your website is (quality content, design, performance, etc.), the more likely you are to rank higher for more competitive search terms in your industry. Unlike B2C, search engine optimization for B2B focuses more on keywords that key decision-makers within companies (ex: marketing managers, CEOs) search for while at work.
Over the last decade, B2B SEO has been a significant portion of our work at Look to the Right. We are experts in offering SEO for business-to-business companies in search results.
B2B SEO THAT UNDERSTANDS YOUR BUSINESS
B2B SEO is different than your usual SEO practices. In B2B environments, prospects tend to use search engines to inform the decision-making processes for their companies. Therefore, SEO should not only drive organic traffic; it must use quality content and thought leadership to support other sales channels.
B2B SEO has the best chance of being successful when it is managed by someone who understands your industry. At Look to the Right, we take the time to get to know your company and understand not only who you are but where you’re going and what you want to accomplish along the way.
Our focus is to not only engage in the most efficient B2B SEO practices, but to understand what your consumers really want to know. This allows us to provide the correct tools to support your decision-making process.
By concentrating on bringing together great content + links + technical SEO and design, we make sure to help our customers accomplish the goal of better search engine rankings by positioning their brand during every stage of the buyer’s journey.
We know what matters to B2B SEO leads & sales. Contact LTTR today to learn more about our business-to-business SEO services.
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WHY B2B SEO IS DIFFERENT
Unlike B2C SEO, Internet marketing for a B2B audience employs a considerable amount of keyword strategy to help us understand how your buyers search for and understand your business. Other key differences include (but are not limited to):
• Targets low volume keywords
• Publishes content for key decision makers (ex: CEOs, marketing managers, C-suite level executives)
• Creates and publishes highly specific content designed for smaller audience
• Minimal social media marketing
• Keywords have higher cost-per-click (CPC) rates
Once we’ve performed keyword research, we employ technical SEO to help optimize changes to the backend of your website. This may include areas such as your sitemap, page load times, graphic design elements and overall responsive design of your website.
STAYING AHEAD IN A COMPETITIVE LANDSCAPE
In this digital age, it’s more important than ever to stay ahead of the competition, and part of this involves monitoring what others are saying about you and your business on as well as offline. More than ever, consumers turn to online reviews as a marker of a company’s commitment to quality and/or success.
Business owners and managers seldom have the time to comb through every comment or review that is made about them or their business. However, not keeping up with your online reputation can have damaging effects on your business’ credibility.
Look to the Right offers reputation monitoring and management services to help you make the best impression while protecting your business’ brand and credibility. From monitoring and removal of spam reviews to responding to comments, reviews, and other inquiries – we keep an eye on what others are saying about you, the services you provide and the overall brand image you are trying to project.
On the heels of our reputation monitoring & management services, we also offer competitive surveillance and competitive intelligence services. This allows you to strategically identify who your competition is. We then provide the tools and expertise to help you outperform them at every turn.
As a business owner, get the edge on your competitor(s) by staying informed on what products and services they are offering, when they start offering them, and who they’re offering them to.
HOW CAN LTTR HELP WITH YOUR B2B EFFORTS
Search engines do a lot to help your online business(es) grow. However, at the end of the day, businesses don’t “Google” things. People do. When your goal is to reach a specific subset of consumers, you need a solid B2B SEO strategy from a reputable company that knows what it’s doing.
LTTR has proven success in helping countless B2B companies with their SEO strategy. We understand the sales funnel for B2B businesses, and we have the tools and the expertise to reach key decision makers. Let us help your business stand out in the search engine results pages (SERPs) any time someone searches for questions and/or keywords related to your product category or business.
Creating a sound B2B SEO strategy takes time and expertise. Having content show up in a relevant search won’t mean much if your website doesn’t load properly or display in a way that is user-friendly to your target audience.
Allow the experts at LTTR to help take your B2B company to the next level with high quality B2B SEO services that yield real results! Contact us today to learn more.