SEO FOR Business-to-Business (B2B) COMPANIES
Having a business-to-business (B2B) search engine optimization (SEO) strategy is key to your company's success. However, coming up with a sound strategy can prove challenging - especially if you don't know where to begin. Fortunately, we are skilled at B2B SEO and can help you reach your target audience and achieve your goals. We have provided B2B SEO since the inception of the company in the mid 2000’s.
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Why is SEO Important for B2B?
Optimizing your website improves both the quality and amount of web traffic from search results pages. In this way, it can help you broaden your reach and attract your ideal audience. Additionally, the better structured your website is , the more likely you are to rank higher for more competitive search terms in your industry.
It’s also important to understand that search engine optimization for B2B is a whole different ball game. The strategies used for marketing directly to consumers may not be effective when you’re trying to reach other professionals. These individuals tend to have more at stake, which can make them even more selective. For this reason, quality content, effective site design, and proper keyword implementation are more vital than ever.
Over the last decade, B2B SEO has been a significant portion of our work at Look to the Right. We are experts in SEO for business-to-business companies and can help you appeal to your highly specific business audience.
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A Personalized Approach
While B2B companies face unique marketing and SEO challenges, we also understand that every business is different. For this reason, we take a personalized approach to B2B SEO. We invest real time in getting to know you, your organization, and your specific goals. This enables us to provide specialized SEO that’s tailored to both your organization and the businesses you’re trying to reach.
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Is SEO Good for B2B Organizations?
Properly implemented SEO strategies can benefit B2B organizations in major ways. They can help you rank higher in the search results when relevant searches are performed. This, in turn, can lead to more targeted web traffic, which can increase your chance of sales, conversions, and overall success. SEO can also help you improve your credibility and build better brand recognition.
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WHY B2B SEO IS DIFFERENT
With B2B SEO, you’re targeting professionals. These individuals are looking for companies that understand their industry and that can help them achieve their objectives. Furthermore, in most cases, you’re aiming for more than an immediate sale or conversion. Instead, you want to make a great first impression that can lead to a lasting, long-term business relationship that will be mutually beneficial.
Because the goals of B2B SEO are different, traditional B2C SEO strategies aren’t always going to be effective. For example, you may need to target more low volume keywords, provide more authoritative content, or focus more on technical SEO. What’s more is that strategies can vary significantly depending on the industry you’re targeting. For these reasons, it’s imperative that you have knowledgeable, professional help when designing and implementing B2B SEO strategies.
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STAYING AHEAD IN A COMPETITIVE LANDSCAPE
In today’s world, businesses demand the very best. Thus, it’s more important than ever to stay ahead of the competition. And, in order to do that, you have to both know and understand the competitive landscape you’re facing. Our competitive surveillance and competitive intelligence services can help you discover more about and learn from your direct competitors.
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In addition to taking notice of what your competition is doing, you also have to pay attention to what others are saying about your business. Poor reviews, negative mentions, and ineffective social media use can have devastating effects.
Thankfully, Look to the Right offers reputation monitoring and management services to help protect your ’ brand, your image, and your overall credibility. From helping you respond to negative reviews to monitoring online mentions, we can show you how to create and maintain a positive online reputation.
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HOW CAN LTTR HELP WITH YOUR B2B EFFORTS
When your goal is to reach a specific subset of consumers, you need a solid B2B SEO strategy from a reputable company that knows what it’s doing. And, at LTTR, we are that company. Our skilled team of professional web designers and developers, graphic designers, writers, and SEO / SEM specialists has over 8 decades of combined internet marketing experience.
We operate from an in-depth knowledge of how the internet and the major search engines function. Furthermore, we understand the sales funnel for B2B businesses and possess the tools and expertise necessary to reach key decision makers. Let us help your business stand out on search engine results pages (SERPs) any time someone searches for targeted terms related to your business or products.
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Creating a sound B2B SEO strategy takes time and expertise. Having content show up in a relevant search won’t mean much if your website doesn’t load properly or display in a way that is user-friendly to your target audience.
Allow the experts at LTTR to help take your B2B company to the next level with high quality B2B SEO services that yield real results! Contact us today to learn more.