3 Reasons Why Web Design Matters in Business

"Three red colored pencils" by Horia Varlan

Estimated Reading Time: 2 minutes, 12 seconds. Contains approximately 443 words.

Web design matters more than you think- especially in the digital landscape. While many businesses are sales-centric, they often fail to take into account just how crucial a role web design plays into the bigger, overall picture of how their business comes across to potential customers/clients on the Web.

Reinforcing this notion of the importance of ‘good design, Randall Smith, founder of Salt Lake City brand management agency, Modern 8, stated:

“If good design is doing its job, it is managing your perception of an experience in many ways—both obvious and not so obvious. How you feel, and therefore if whether you’re going to engage and buy, is directly influenced by the design of a website, a package or a business card.”

3 Reasons Why Your Web Design Matters:

Web design matters in business. On the Internet, you only have seconds (sometimes less) to convince a would-be-client/customer to stick around and see what you’re business is about and what you have to offer. A good web design should do the following:

  1. It enhances the user experience.
  2. It informs.
  3. It reflects your business’s values.

When someone lands on your website, they should be able to immediately tell what your business is about, how to contact you, who is behind the business, and why it is you do what you do.

3 Things to Keep in Mind With Web Design

Implement a responsive design.

As stated previously, having a good web design is all about creating a great user experience. That said, your website should be easy to read, easy to navigate, and easy for folks to find information. People don’t have time to waste on the Internet digging around your website for information. Instead, make information easily accessible. Figure out your priorities in layout, content and other features.Ensure that you have a mobile-friendly version of your website by using a responsive design that can easily be accessed from tablet to phone to laptop.

Provide great content.

Content continues to reign supreme in the online game. What good is a business that can’t adequately describe what it is selling and why? Know who your audience is, and provide quality, linkable content that will appeal to them. Incorporate social sharing features so that your awesome content can be shared across all social channels on the web, increasing brand exposure.

View your website as an investment.

Sometimes the old adage of ‘You get what you pay for’ is true. View your business’s website as an investment. Skip the D-I-Y mentality, and if you’re truly serious about taking your business to the next level, hire a pro to help take the reins and steer your web design in a more professional direction. Readers/clients and prospects will notice.

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