Brave has long been known as the browser company with a focus on privacy. And, now, it’s taking privacy one step further with plans to release its own Google search alternative.
The process has already started rolling along with Brave’s recent acquisition of Tailcat. Tailcat was already being developed as a privacy-focused search engine, but now that Brave has taken the reins, it’s ready to mold and shape the abandoned search engine project into a powerful tool that allows users to search and surf the web with greater privacy than ever before.
A Summer Launch
The one-of-a-kind search tool is set to launch in the summer of 2021. It will be integrated with the Brave browser, which will no longer have to rely on major, less-than-secure search engines. According to Brave, users will not only enjoy a new and improved search experience, but they’ll also enjoy greater peace of mind since Tailcat will not track or collect IP addresses or other identifying information.
While many are excited for the launch, it should come as no surprise to those who have followed Brave’s trajectory. The company recently grew its active user base to more than 26 million. Since more and more people are becoming concerned about security and calling for more privacy on the web, the adoption of Brave and its tools just makes sense. Many feel that the company is paving the way of the future and bringing about a whole new kind of online experience.
Look to the Right Take:
LTTR has long since been aware of Brave and its possibilities, first calling attention to its potential in 2016. LTTR’s forward-focused founder and owner, Noah Boswell, states, “It will be exciting to see what Brave comes up with in the search arena and to discover new ways to reach the market it creates. Our hope is that Brave Search users will be compensated in BAT tokens with search advertiser AdSpend.”
While only time will tell what the future holds for Brave and its search engine, the future certainly looks bright. In fact, you might say that the company is poised to open up a “brave,” new world of searching and search advertising!