Computer with link building

The Importance of Good Inbound Links for SEO

If you own or manage a business and generate leads & sales from your website, you care deeply about its SEO (search engine optimization) value. 

People cannot buy your products or use your services if they don’t know that you exist or can’t find you. Proper SEO is the best way to ensure that you have a viable, real presence in the online world and, by extension, the real world. 

Usefulness and Credibility

While “popularity” is part of the equation, what’s more important is the credibility and usefulness that having a lot of good inbound links suggests.

If users can find your site and are referred to your site via links on other websites and properties, Google and other major search engines take this to mean that your site is highly useful, possibly an authority on its subject, and worth sending more traffic to. More than that, it means that search engines are more likely to rank your site higher in relevant search results. After all, the success of search engines rely on providing the most relevant links to their users.

And, the best way to prove your site relevant and useful is through building quality relationships with other sites via quality inbound links

You Can’t Fake It!

Do inbound links matter? Absolutely! But, remember, so does the quality of those links.

This means that you can’t try and “fake it ‘til you make it.” 

Many site owners will try and place links in all kinds of places, such as:

  • Directories
  • Low quality and low traffic blogs
  • Low quality and low traffic forums and discussion boards
  • Site guest books and comment sections
  • Wiki pages (not wikipedia)
  • Q&A sites

That’s why, ideally, you need an SEO expert on your side, helping you to place or get inbound links in all the right places, such as sites that Google and other search engines already view as credible.

Disclaimer: We understand that everyone has to start somewhere and budgets may vary. 

Anchor Text Counts

Finally, bear in mind that it’s not just having links or even having them in the right places that matters.

You also need your links to have quality anchor text where possible, meaning the exact words that link users to your site.

Great anchor text is never generic or basic but, instead, contains relevant keywords and phrases, which show Google what you’re all about and, ultimately, helps not only your ranking but ensures relevant traffic to your site. 

Trying to solidify proper anchor text on every inbound link, as well as securing those links in the first place, is no easy feat. This aspect of SEO is one of the most difficult and time consuming. That’s why it’s best to let an expert guide you or go out and get the links for you.

Contact Us Today

At Look to the Right, we are the SEO experts you’ve been looking for!

We urge you to contact us today. We can help you to get the right links, in the right places, with the right anchor text, and so much more.

We want to take your business to new heights with all of our SEO services! If you want that too, then reach out to us today.

6 Tips To Better Link Building and Search Engine Optimization

Estimated Reading Time: 2 minutes, 28 seconds. Contains 494 words.

The more authoritative your website (the higher quality of content you provide), the more likely others will want to link to you. Google values sites like these because of the value that they add to the online community and to people who are searching for relevant, useful information.

On the other hand, some online marketers engage in black hat SEO tactics that include building tons of links quickly, often from non-authoritative, spammy sites. In the past, they have gotten away with tactics like this. However, as Google’s algorithm becomes increasingly complex and Google has become more strict about linking practices, many SEOs find themselves faced with penalties and lost rankings.

In fact, the key to better link building begins with building a website that people want to link to in the first place.

“Genuine links provided by satisfied users and consumers serve as reliable endorsements of quality content. That’s why Google and other search engines value them highly.” – Trond Lyngbø, SEL

"not the weakest link" by dcJohn on flickr cc

6 Tips for Building Better Links

So, what is the answer to building better links and increasing Search Engine Optimization success? Below, we review 6 quick tips to get you started.

Be Newsworthy.

Give other websites and businesses a reason to link to your site in the first place. Find something newsworthy to talk about, and relate it back to your company. Get involved in press release writing. Take a look at for examples of press release formats. Press release sites can provide added benefit due to the size of the distribution network.

Be Knowledgeable.

KNOW YOUR CUSTOMERS. This is a crucial step to success in any business. Without this knowledge, how else will you know where to start? Knowing your customers means knowing their wants and desires. It means being able to identify the problem that they are facing and being able to provide a solution to that problem. Think of your business as a problem solver.

Be Content-Driven.

Figure out your content strategy. Put it in writing, and organize it by putting content into a content calendar. Include information on items such as: meta keywords, meta titles, meta descriptions, links to resources, and topics to cover each week, etc.

Be Valuable.

Determine real value to your target audience. This goes back to the notion of being able to identify real problems that your target audience is facing, and then determine how you plan to offer value to them by providing some form of useful, relevant information.

Be Engaged.

Engage readers by hosting contests, polls, giveaways, etc. Consider, for instance, offering something of value to your target audience for free, such as whitepapers, ebooks, videos or reports. Think of other ways to engage your audience by giving them a soapbox to stand on to talk about their interaction with your business/brand.

Be Trustworthy.

Increase your credibility by positioning yourself as trustworthy, honest and professional. Gain the trust of your target audience through quality content, and become known as the go-company whenever people need the product or service you sell.