Category Archives: Marketing

What is Digital Strategy?

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What is digital strategy? As a business owner, you have probably asked yourself this question. And, if you haven’t, you should. Digital strategy is all about planning and progress. It’s about creating a future-focused plan for your business using digital technologies. This might look different for every organization, but it’s necessary across all industries. And, fortunately, Look to the Right specializes in designing digital approaches that are uniquely tailored to specific businesses.

Plan of Action

When developing a digital media strategy, you have to decide what your goals are. What would you like to achieve this month, and what digital technologies will help you get there? Once you’ve established a short-term strategy, you can easily build it into a long-term strategy that helps you achieve your major business goals.

However, deciding on these goals can be a challenge. You have to know your place in the market, your strengths, your weaknesses, and what you hope to achieve. And, at Look to the Right, we can offer help and guidance at every stage. We take the time to get to know you, your business, and your brand. From there, we can help you develop and implement a targeted digital strategy that can work for your organization.

Appeal

When you create a digital strategy, you should have your customers and prospective customers in mind. Ask yourself what technologies would most benefit them. For example, would your customers like to be able to buy your products online? Or, maybe they just need to access content to better understand your product or service. We can help you determine your target audience and which technological strategies will help you appeal to them the most.

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Achieve

Good digital strategy design should help you achieve both your short-term and long-term goals. Whether that means establishing credibility, building a more user-friendly website, building brand recognition, or improving your online reputation, we can help. We care about your goals and helping you reach them.

Contact Us Today

Are you ready to build a better digital strategy? If so, contact us today. We want to know your business and where it’s going. Even more importantly, we want to help you get there using the best digital technologies available.

 

How Page Load Times Can Impact Conversions

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When people visit a business website, they expect it to load quickly. If it doesn’t, they often get frustrated. And, when they get frustrated, they are likely to navigate away from your page and toward your competition. Eventually, this can lead to fewer conversions and can have a negative impact on your business. Slow loading times can also negatively affect your rankings. If a site loads slowly or has a high bounce rate it can drop in rankings or not rank at all. Fortunately, at Look to the Right, when we design or improve your websites, we prioritize fast page load times and strive to create a positive user experience all around.

Maintain Professionalism

A website that loads slowly isn’t just frustrating. It’s also unprofessional and reflects negatively on your organization. If your site doesn’t load quickly or loads incorrectly, newcomers to your business may get the wrong first impression. And, unfortunately, first impressions can be lasting. It’s important to paint your business in the best possible light.  If you are struggling with slow loading times, don’t worry. We can help you decrease page load time so that you don’t scare off new customers or disappoint the loyal ones.

Create a Mobile-Friendly Site

You should strive to provide the same online experience to each of your customers. Often, businesses will create websites that load and function well when accessed from computers. However, when accessed from mobile devices, they may fall short. And, with more than 90% of internet users relying on mobile devices, that just won’t do. Google also uses mobile first indexing so sites that are mobile friendly are more likely to rank higher. We can help you create a mobile-friendly site that offers more consistent load times and site speed to every user, every time.

Increase Conversions

Your page load time can have a direct effect on your conversion rate. Whether you want site visitors to make a purchase, visit you in person, or schedule a service, you’re less likely to reach your goal if your site functions poorly. People can’t take the next step if they’re clicking the back button or closing their browser. For this reason, it’s vital that your site loads quickly. It also needs to provide a user-friendly, engaging experience from the first click to the last. That’s why our professional web design and development services are so important. They can go a long way toward helping you increase conversions and improving your rankings.

Contact Us Today

You deserve a website that ranks well and converts. At Look to the Right, we can help you create an appealing, easy-to-use site that you can be proud of. To learn more, don’t hesitate to contact us today.

 

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Do You Need a New Website? Here’s How to Tell

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A website is critical to success in business today. But, even the best websites need regular updates and upgrades to maintain top performance. Furthermore, Google and other major search engines are constantly updating their algorithms. That’s why it’s important that your website receives regular attention and updates. And, in some cases, you may need a complete redesign. So, how do you know when it’s time for a new website? Just look for these tell-tale signs.

Your Site Looks Dated

Trends come and go. And, if your website was created more than a few years ago, chances are that it’s looking a bit dated. Remember, your website is a reflection of your business. Thus, if you want your business and your brand to appear modern and up to date, your website needs to be in line with the latest styles. Additionally, you should check your site regularly to make sure that images and other design elements are still loading quickly and properly. Fortunately, here at Look to the Right, we specialize in web design. Whether your website needs a brand new look or just a few tweaks, we can help it look and perform its best.

You’re Generating Less Traffic

Is your website getting fewer visitors than it used to? If so, there may be an issue with your site. Drops in traffic can be caused by slow load times, pages that haven’t been updated in a while, a lack of mobile-friendly design, and other issues. We can take an in-depth look at your site and help you uncover problems that could be costing you traffic. We can also create an actionable website redesign plan to help improve your site and increase traffic and conversion rates.

Your Site Doesn’t Work for All Users

These days, people access websites from a variety of devices and browsers. For best results, your site needs to be compatible with all of them. If your site isn’t mobile friendly or doesn’t work well on some browsers, you could be missing out on leads and conversions. We can help you design a cross-compatible site that provides a positive experience for every visitor, every time.

You’ve Made Major Changes

Businesses often grow and evolve with time. If your business has undergone major changes, it’s important that your website reflects that. Whether you need help getting rid of inaccurate information or making your site fit your new brand and image, we can help.

Contact Us Today

The best websites never stay stagnant. If you think it’s time for a website upgrade or even a complete redesign, don’t wait. Start making positive changes now. To learn more about our services and how they can help your business, contact us today. We look forward to working with you.

 

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Why HTTPS and SSL are Important for Your Website and Users

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As a business owner, you have a responsibility to keep your customers safe. This includes keeping them safe online. When they come to your website, they shouldn’t have to worry about being hacked or having their sensitive information exposed. Instead, they should feel confident that they can use your site without worry or fear. Thankfully, there are tools that can help make your site a safer place to be, including HTTPS and SSL. According to a 2020 survey, 56% of businesses employ extensive forms of encryption, such as HTTPS and SSL. If your business is not yet utilizing encryption, Look to the Right can help.

Understanding HTTPS

If you’re not familiar with HTTPS, it stands for hypertext transfer protocol secure. The “secure” in the name is key. The whole purpose of HTTPS is to safely and securely send data between the website server and web browser. It is encrypted for the user’s protection. Ideally, HTTPS should be a part of every site, especially for those that require a login or that have users submit vulnerable information, such as their credit card numbers.

If you don’t use HTTPS, your customers will know it. Many web browsers will flag websites that don’t use HTTPS and warn visitors that your site may not be secure. Furthermore, you may have to deal with unwanted advertisements appearing on your site, which can look unprofessional. Thus, if you want to protect your site, your customers, and your reputation, using HTTPS is key.

Understanding SSL

When you rely on HTTPS, you’re also relying on Transport Layer Security (TLS). This encryption protocol was formerly called Secure Sockets Layer (SSL). Today, despite the name change, you may still hear TLS referred to as SSL or as SSL/TLS. It uses both a private key, controlled by you, and a public key to facilitate secure interactions with the server. The public key is included in the SSL certificate, a document that identifies the website. You can also include your business name in the certificate to help customers feel more secure as they use your site.

Help from Look to the Right

At Look to the Right, we’re proud to offer web design and web development services. Additionally, as an autonomous system, we can provide secure web hosting services and dedicated IP addresses. We are also skilled in technical SEO and utilize HTTPS, SSL, and other processes to help keep your business, your reputation, and your customers safe.  

Contact Us Today

If you’d like to learn more about how to keep your site secure or need website security consulting services, contact us today. Whether you’re interested in an audit of your current site or want to build a safe site from the ground up, we can help. We look forward to serving you.

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How to Create An Instagram Business Account

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Around 200 million businesses are using Instagram. If you’d like to be one of them, learn how to create an Instagram business account and how to use it to your advantage. In fact, as of 2021, it had 1.21 billion active monthly users. Even more importantly, 70% of online shoppers turn to the platform when considering a purchase. As such, it can be a powerful tool for businesses. Furthermore, creating a business account is easy, fast, and free. Just follow these simple steps to get started.

Getting Started

When you’re ready to create an Instagram business account, simply go to the site or download the app. You’ll be prompted to sign up. The process is easy and should take only a few minutes of your time. Once it’s complete, navigate to “Settings.” If you see the option to “Switch to Professional Account,” tap or click that. If not, tap “Account” first and then “Switch to Professional Account.” From there, click “Continue,” select a business category, tap “Done,” and then click “OK.”

Next Steps

Once you’ve made the switch, you’re ready to use Instagram for business purposes. Just click “Business” to add your contact details and, if you prefer, to connect your account to your business Facebook page. Your business account will give you access to:

  • Helpful insights about who interacts with your profile
  • The Professional Dashboard feature
  • Educational content
  • Performance tracking
  • Instagram Ads
  • A call to action button
  • And more

Unleash the Power

While Instagram’s built-in tools can be useful, effectively marketing on Instagram does require some work and know-how on your part. Fortunately, Look to the Right can help you use the platform to attract the right customers, boost brand recognition, and increase conversions. We can also show you how to sell directly from Instagram, optimize your content, and engage with your customers.

Contact Us Today

A business Instagram account can help you reach a wider audience. However, just like all social media platforms, it has to be used effectively. If you want help creating, designing, or optimizing your Instagram business account, contact us today. With our assistance, you can use this tool to its full advantage.

 

Start Thinking About Customer Experience On Your Website

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Nowadays, websites are usually the main source of information for potential customers to learn about a product. When you have a great website, it helps set the foundation for future online and in-person sales.

Look to the Right (LTTR) can help improve the chances your visitors turn into clients and customers through conversion rate optimization (CRO). CRO uses a variety of methods to entice customers into a desired action. 

If you want to continue to grow, you need to start thinking about the customer experience on your website. LTTR can help you give your customers a better overall experience with our internet marketing, CRO, and SEO services.

With so much competition on the web, a good strategy involves staying two steps ahead and being detail-oriented. Attend to your customers in the best way possible by staying on top of their wants and needs. 

Research proves that customers today are looking for a smarter online experience.  They don’t want to call your customer service line, but rather have their questions answered right on your site. While FAQ pages can be a good resource, it takes more than that to keep them interested and satisfied. 

How To Create A Good Customer Experience Strategy 

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Once you start thinking about customer experience on your website, LTTR can help you develop a good strategy that will help turn visitors into happy customers. 

The best strategies come from understanding who those customers/clients/patients are and what they are looking to get from you. Customer and employee feedback is a great way to gain this understanding. LTTR offers reputation monitoring and management services that can help you stay better connected to your customers. We can help train you or your staff to become better at responding to both positive and negative reviews. This can improve your ratings and encourage more positive customer feedback.

It is important to invest in improving your technology and business processes. Though automating helps a lot, you must be careful never to lose you personal touch. LTTR can help streamline business processes on your website, while still allowing your business’ personality to shine. 

Identify the personality of your brand: 

Identifying the personality of your brand is important to help build customer loyalty and brand awareness. When coupled with solid marketing strategies, you can start seeing more visitors and higher conversion rates. Identifying the personality of your brand takes some research and creativity. Ask yourself questions about your business, such as what makes it special and what you want your customers to think of you. 

By answering these questions, and putting thought into finding a unifying theme to describe the products or services you sell, you’ll be able to figure out what makes your business special. This helps you better communicate your ideals and makes it easier for customers to identify with the brand. 

When you have a strong brand identity you increase your chances of running a successful marketing campaign. LTTR can help you develop your brand identity and create a pay per click (PPC) advertising campaign to go along with it. We are a certified Google partner and know what it takes to stand out in a crowded market. 

Pay attention to load times: 

A slow loading site can result in catastrophic results for your revenue. With so much focus on immediacy, impressing your customers only takes a few seconds and even a small delay can cause users to abandon your website or shopping cart in a heartbeat! 

 According to statistics collected by top web marketing experts, 47% of customers expect websites to load in less than 2 seconds and around 40% of them will abandon a website if it takes longer than 3 seconds to load. 

LTTR has an expert team of web developers that can build or rebuild your website for maximum speed and efficiency. We can help speed up your load times through a series of techniques, such as reducing the number of HTTP requests that your site makes. We can also help you optimize your site with our technical SEO. This helps reduce load time and can improve your ranking on search engines.

See Also:

Market Demands On Software Engineers – The Value Of Good Developers | Your Prospects & Customers Are Getting Younger Every Day

Focus on great design:

Content and design may be the most important things when creating a successful website. LTTR has an expert team of content writers, graphic designers, and web designers who can give your site a look that will wow your customers.

When you start thinking about customer experience on your website, you must provide an attractive and functional design that keeps users latched on to your site. According to Adobe, 38% of people will leave your site if the layout is unattractive. 

Woman pushing a glass button for testing UX parameters. User experience concept

We can help you create a layout that is easy to load, has a modern and sleek look, and includes elements meant to enhance the customer’s experience when navigating through your site. 

A great website design should provide a good frame for the content and encourage people to shop and compare your products and services. We can help you do this while making your site’s navigation comfortable and easy. 

Keeping a smooth and simple design with lots of categories and proper organization, will make it easier for consumers to find exactly what they’re looking for. 

Create high quality, long-form content:

The best thing about long form content is that it provides users with more information, which in turn, translates into higher value. Great quality content answers all of your customers’ questions and gives them reasons to trust you and acquire your products. LTTR can create content that will be one of your greatest allies when it comes to providing a great customer experience on your website. 

We can create “How-to” tutorials, white papers, product guidebooks or comparison guides, and anything that comes to mind that might keep customers interested and make them ready to buy.

We don’t just focus on text. We can add extra resources, such as video, images, audio files, and infographics to make your site more interactive and interesting to visitors. Long form content gives you a chance to add a higher number of backlinks, which help you look better in the eyes of search engine rankings. 

Tell your customers exactly how your product or service can make a difference in their lives and see how this translates into more shares, more visibility, and of course, more sales!

With great content that is interesting and valuable, not only will users find you more trustworthy, but Google may also reward you with a better ranking by regarding you as an authority in your field. 

When you start thinking about customer experience on your website, you’ll find yourself one step ahead of most of your competitors. Success is not just a matter of selling great products and offering a good after-sales service, but also providing a great online experience. This will ensure your customers will want to return to your site and recommend it to others. 

 Contact Look to the Right today!

If you want to improve the customer experience on your website, contact LTTR today. We have the knowledge and expertise to help increase conversions and keep your customers coming back. Our professional team is highly trained in all areas of internet marketing and SEO. Feel free to ask us any questions on how to improve your customers’ experience.