Long Tail Keywords For Dummies

Most SEO articles and tips focus solely on “keywords”. However, we will focus on long tail keywords which actually may have more opportunity to attract your […]

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Posicionamiento Web para Dummies

Posicionamiento Web para Dummies: Los básicos de la optimización en buscadores (SEO) Supongamos que llegas a una librería en búsqueda de un libro sobre decoración de […]

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image by oskay on flickr cc

Cutting the Cable Cord; The Future is Video Advertising

It is becoming increasingly difficult to reach younger audiences via television advertising, and soon from now – it may be nearly impossible. Forrester Research predicts that 50% […]

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How Luxury Brands Use Social Media to Reach Consumers

Owning luxury items is like being part of an elite club where only a select number of people may gain access. While today’s luxury brands want to maintain this […]

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photo by Matti Mattila on flickr cc

Mobile Online Shopping During the Holidays

The face of holiday shopping has changed, evolved. While there are still those who love the rush of the holiday season and will jam the roads to […]

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A ‘Mobile’ State of Mind

By 2019, it is estimated that there will be 5.2 billion global mobile users, up from 4.3 billion in 2014 [source]. As a business, if you’re website […]

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Every Marketer Should Know These Content Marketing Stats in 2016

With 2016 just around the corner, one can’t help but reflect on just how much online marketing has evolved- especially as it relates to content marketing. […]

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Creating Content That ‘Clicks’

Brands and businesses alike need to create messaging that resonates with their consumers. If you fail to tune into the needs of your target audience, then you […]

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Yahoo Turns to Search Engine Giant, Google, for Help

After reporting financial losses for the third quarter, Yahoo recently announced that it would begin to use Google to help boost some of its search results […]

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image by Brendan Boughen

Exploring the Marketing Science Behind Clickbait & Content Marketing

Thanks, largely in part to smartphones, today’s online audience can only muster approximately 8 seconds-worth of coherent thought before becoming distracted or bored. That’s a shorter attention […]

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