Marketing
Cutting the Cable Cord; The Future is Video Advertising
It is becoming increasingly difficult to reach younger audiences via television advertising, and soon from now – it may be nearly impossible. Forrester Research predicts that 50% […]
How Luxury Brands Use Social Media to Reach Consumers
Owning luxury items is like being part of an elite club where only a select number of people may gain access. While today’s luxury brands want to maintain this […]
Mobile Online Shopping During the Holidays
The face of holiday shopping has changed, evolved. While there are still those who love the rush of the holiday season and will jam the roads to […]
A ‘Mobile’ State of Mind
By 2019, it is estimated that there will be 5.2 billion global mobile users, up from 4.3 billion in 2014 [source]. As a business, if you’re website […]
Every Marketer Should Know These Content Marketing Stats in 2016
With 2016 just around the corner, one can’t help but reflect on just how much online marketing has evolved- especially as it relates to content marketing. […]
Creating Content That ‘Clicks’
Brands and businesses alike need to create messaging that resonates with their consumers. If you fail to tune into the needs of your target audience, then you […]
Yahoo Turns to Search Engine Giant, Google, for Help
After reporting financial losses for the third quarter, Yahoo recently announced that it would begin to use Google to help boost some of its search results […]
Exploring the Marketing Science Behind Clickbait & Content Marketing
Thanks, largely in part to smartphones, today’s online audience can only muster approximately 8 seconds-worth of coherent thought before becoming distracted or bored. That’s a shorter attention […]
8 Questions You Should Ask Internet Marketing Agencies
In the race to the top of the search results, companies turn to Internet marketing agencies for solutions. However, when it comes to online marketing, there […]
With Graph Search, FB is Finally Getting Serious About Search
Recently, Facebook took a major step towards getting more serious about search by introducing Facebook Graph Search. Originally rolled out in 2013, Facebook Graph Search recently […]