Category Archives: Marketing

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How to Improve Page Authority

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As a professional in today’s world, you probably already know how hard it can be to attract attention and stand out from your competition. This is especially true online. You want your website and your pages to appear as high as possible in the search results when relevant searches are performed since this can lead to more traffic and more success. However, predicting how your pages will perform can sometimes feel like taking a shot in the dark. Luckily, though, it doesn’t have to.

Moz, a leading creator of search engine optimization (SEO) tools can help you see your page authority rating. More specifically, it’s a scoring strategy that can let you know how likely it is that a particular page will perform well in the search engine results. And, if you’re wondering how to improve page authority and garner the results you want, Look to the Right can help. We utilize a variety of proven strategies that can increase page authority, as well as overall credibility and brand awareness.

Link Building

If you want to increase your page authority, first understand that link building is vital. Because your page authority score is based on how well a particular page ranks or is likely to rank, you need to create links not just to your general website domain, but to the specific page for which you are trying to rank. And, while your gut instinct might be to just go out and create links anywhere you can, this can actually be counterproductive. For the best results, you want to create links from high quality, authoritative, and trustworthy sites that get high amounts of traffic. The better and more popular the sites that link to you, the better and more targeted your traffic is likely to be. Plus, links from quality websites can help improve your reputation and trustworthiness, both with the major search engines and with your customers. For this reason, we focus on ethical link building strategies and helping you create strong, mutually beneficial relationships with similar but non-competitive industry sites. That way, you can more easily accumulate quality links and all the benefits that go along with them.

Content Creation

Something else that can greatly influence page authority is the quality of the content on your page. If your page is packed with useful, credible content, you’re more likely to attract links from high quality sites without even trying. Similarly, beneficial on-page content can naturally help improve your trustworthiness and search engine rankings, which can further boost page authority.

We understand the importance of quality content, which is why we employ a team of experienced content writers, as well as web designers, web developers, marketers, SEO / SEM specialists, and more. Together, we can design effective pages and exemplary content that can help you attract and achieve both the attention and the page authority scores you desire.

Effective Tools

As you learn more about how to increase page authority, it’s important to have the right tools on your side. For example, a few useful tools include:

  • Moz Link Explorer: This tool allows you to filter links by page authority score to make the most informed internal and external linking decisions. It can also help you find and fix broken links, perform competitive surveillance, monitor backlink spam scores, and more.
  • Google’s Disavow Tool: If you’re having trouble removing non-helpful links to your site, Google’s Disavow feature can help.
  • Majestic’s SEO Tool: Discover which sites and pages are linking to yours, how credible they are, and how their links are affecting you.
  • And more

However, not all tools are suitable for all purposes, and using some tools incorrectly can lead to negative consequences. At LTTR, we can help you identify the tools that will work best for your business and your specific goals. We can also assist you with understanding the data these tools provide and turn it into actionable, effective strategies.

Contact Us Today

As you can see, improving your page authority isn’t a simple process. Fortunately, we have a thorough understanding of page authority and all that it entails. We also understand how the internet and the major search engines function. We can put our extensive knowledge to work for you and help you increase not just page authority but overall authority. To learn more about us and what we can do to take your business to the next level, don’t hesitate to contact us today.

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Common Link Building Mistakes

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For today’s businesses, using effective search engine optimization (SEO) strategies is more important than ever. With so many people shopping online and so many businesses to choose from, you need a positive internet presence in order to stand out and attract the right attention. And, while having a quality website, useful content, and targeted keywords is important, it may not be enough. You also need an abundance of inbound links from other high quality sites. However, link building is not easy, and doing it incorrectly can have serious consequences. Fortunately, Look to the Right can help you avoid link building mistakes and achieve greater success.

Understanding Link Building

Because link building can be challenging, many businesses avoid it entirely. This can be a huge mistake. When other sites don’t link to yours, Google and other major search engines often take this as a sign that your site is not authoritative and/or that it is unlikely to contain useful content. This can hurt your ranking in the search results. Thus, even if customers are looking for exactly what your site has to offer, it can end up buried in the search results if it even appears at all. To avoid issues like these, you have to be proactive about link building while also avoiding common link building mistakes.

Poorly Placed Links

You might think that any link to your site is a good link, but this is not always the case. Ideally, links should be placed on sites that contain content that is relevant to your target audience. Additionally, the page the content links to should also contain relevant, related information. If the linking page and the linked page are about two totally different topics, you may still see an increase in traffic. However, this traffic is unlikely to produce the desired results. Instead, it can lead to frustrated, confused customers who quickly click away from your site.

 

For these reasons, LTTR focuses on putting the right links in the right places. Additionally, we ensure that the sites that link to yours are trustworthy and credible, which can help build your own authority and trustworthiness. We can also assist you with creating quality content that appeals to your target demographic, encourages other sites to link to yours, and drives real results.

 

Poor Outreach Strategies

Another one of the top link building mistakes that we see is poor outreach strategies. We understand that it can be difficult to build connections and find other sites that are willing to link to yours. But, if you continue using ineffective outreach methods, you can’t expect to see desirable results. Sending out form emails and reaching out to unrelated or poorly performing sites rarely leads to success. Instead, your communication needs to be clear, direct, personable, and calculated. It needs to let site owners know how they will benefit from linking to your site and provide them with actionable next steps to get the ball rolling. Of course, that’s easier said than done, but, thankfully, you don’t have to do it alone. LTTR can show you how to build positive, mutually beneficial relationships with professionals in related fields.

Contact Us Today

Link building mistakes can pose a serious problem for modern businesses, but so can avoiding link building entirely. The key is to engage in high quality, results-driven link building strategies designed with your unique goals in mind. If you’re ready to take the first step toward better link building, contact us today.

 

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Define Backlinks in SEO

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When you own a business, having a quality website is key. Additionally, you need to take steps to help search engines and consumers find your website. Fortunately, search engine optimization (SEO) can help. However, good SEO is complex and involves more than simply inputting the right keywords into your site. You also need to make use of backlinking and other useful strategies. And, here at Look to the Right, we can help you understand these and other SEO techniques.

Understanding Backlinks

Wondering how to define backlinks? To put it simply, these are other websites that link to your own. Ideally, these should be high quality, trustworthy sites. The better the quality of your backlinks and the more of them you have, the more helpful they are to your business. A large amount of good backlinks can help members of your target audience find you. Plus, these links can also improve your ranking on the major search engines by showing that you are a trusted authority in your field.

Why Backlinks Matter

We’ve already answered the question “what are SEO backlinks?” What’s more important to understand, however, is why they matter. Essentially, every backlink from an authoritative site is a point (reference) in your favor. These links show customers and search engines that your site is trustworthy and contains useful information for said products or services etc. Thus, the more of them you have from trusted sites, the better your site ranks.

Generating Backlinks

It’s easy to see why backlinks are important. What’s not so easy, though, is earning backlinks. Luckily, here at Look to the Right, we understand the importance of backlinks and how to help you gain them. We use multi-faceted, results-focused strategies, such as creating helpful on-site content, syndication, and building relationships with other professionals and influencers, to help you generate more backlinks. Over time, this can lead to more website traffic from your target audience. That, in turn, can mean more leads, more conversions,and more success.

Contact Us Today

Now that you understand why backlinks are important, the next step is building backlinks of your own. Keep in mind, though, that all backlinks are not equal. In fact, poor quality backlinks can sometimes do more harm than good. If you want to make the most of backlinks and use them to your advantage, let our professional, knowledgeable team go to work for you. We’ll use our in-depth knowledge of how the internet and the major search engines to help you get the results you want and need. To learn more or get the process started, don’t hesitate to contact us today.

What is Digital Strategy?

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What is digital strategy? As a business owner, you have probably asked yourself this question. And, if you haven’t, you should. Digital strategy is all about planning and progress. It’s about creating a future-focused plan for your business using digital technologies. This might look different for every organization, but it’s necessary across all industries. And, fortunately, Look to the Right specializes in designing digital approaches that are uniquely tailored to specific businesses.

Plan of Action

When developing a digital media strategy, you have to decide what your goals are. What would you like to achieve this month, and what digital technologies will help you get there? Once you’ve established a short-term strategy, you can easily build it into a long-term strategy that helps you achieve your major business goals.

However, deciding on these goals can be a challenge. You have to know your place in the market, your strengths, your weaknesses, and what you hope to achieve. And, at Look to the Right, we can offer help and guidance at every stage. We take the time to get to know you, your business, and your brand. From there, we can help you develop and implement a targeted digital strategy that can work for your organization.

Appeal

When you create a digital strategy, you should have your customers and prospective customers in mind. Ask yourself what technologies would most benefit them. For example, would your customers like to be able to buy your products online? Or, maybe they just need to access content to better understand your product or service. We can help you determine your target audience and which technological strategies will help you appeal to them the most.

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Achieve

Good digital strategy design should help you achieve both your short-term and long-term goals. Whether that means establishing credibility, building a more user-friendly website, building brand recognition, or improving your online reputation, we can help. We care about your goals and helping you reach them.

Contact Us Today

Are you ready to build a better digital strategy? If so, contact us today. We want to know your business and where it’s going. Even more importantly, we want to help you get there using the best digital technologies available.

 

How Page Load Times Can Impact Conversions

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When people visit a business website, they expect it to load quickly. If it doesn’t, they often get frustrated. And, when they get frustrated, they are likely to navigate away from your page and toward your competition. Eventually, this can lead to fewer conversions and can have a negative impact on your business. Slow loading times can also negatively affect your rankings. If a site loads slowly or has a high bounce rate it can drop in rankings or not rank at all. Fortunately, at Look to the Right, when we design or improve your websites, we prioritize fast page load times and strive to create a positive user experience all around.

Maintain Professionalism

A website that loads slowly isn’t just frustrating. It’s also unprofessional and reflects negatively on your organization. If your site doesn’t load quickly or loads incorrectly, newcomers to your business may get the wrong first impression. And, unfortunately, first impressions can be lasting. It’s important to paint your business in the best possible light.  If you are struggling with slow loading times, don’t worry. We can help you decrease page load time so that you don’t scare off new customers or disappoint the loyal ones.

Create a Mobile-Friendly Site

You should strive to provide the same online experience to each of your customers. Often, businesses will create websites that load and function well when accessed from computers. However, when accessed from mobile devices, they may fall short. And, with more than 90% of internet users relying on mobile devices, that just won’t do. Google also uses mobile first indexing so sites that are mobile friendly are more likely to rank higher. We can help you create a mobile-friendly site that offers more consistent load times and site speed to every user, every time.

Increase Conversions

Your page load time can have a direct effect on your conversion rate. Whether you want site visitors to make a purchase, visit you in person, or schedule a service, you’re less likely to reach your goal if your site functions poorly. People can’t take the next step if they’re clicking the back button or closing their browser. For this reason, it’s vital that your site loads quickly. It also needs to provide a user-friendly, engaging experience from the first click to the last. That’s why our professional web design and development services are so important. They can go a long way toward helping you increase conversions and improving your rankings.

Contact Us Today

You deserve a website that ranks well and converts. At Look to the Right, we can help you create an appealing, easy-to-use site that you can be proud of. To learn more, don’t hesitate to contact us today.

 

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Do You Need a New Website? Here’s How to Tell

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A website is critical to success in business today. But, even the best websites need regular updates and upgrades to maintain top performance. Furthermore, Google and other major search engines are constantly updating their algorithms. That’s why it’s important that your website receives regular attention and updates. And, in some cases, you may need a complete redesign. So, how do you know when it’s time for a new website? Just look for these tell-tale signs.

Your Site Looks Dated

Trends come and go. And, if your website was created more than a few years ago, chances are that it’s looking a bit dated. Remember, your website is a reflection of your business. Thus, if you want your business and your brand to appear modern and up to date, your website needs to be in line with the latest styles. Additionally, you should check your site regularly to make sure that images and other design elements are still loading quickly and properly. Fortunately, here at Look to the Right, we specialize in web design. Whether your website needs a brand new look or just a few tweaks, we can help it look and perform its best.

You’re Generating Less Traffic

Is your website getting fewer visitors than it used to? If so, there may be an issue with your site. Drops in traffic can be caused by slow load times, pages that haven’t been updated in a while, a lack of mobile-friendly design, and other issues. We can take an in-depth look at your site and help you uncover problems that could be costing you traffic. We can also create an actionable website redesign plan to help improve your site and increase traffic and conversion rates.

Your Site Doesn’t Work for All Users

These days, people access websites from a variety of devices and browsers. For best results, your site needs to be compatible with all of them. If your site isn’t mobile friendly or doesn’t work well on some browsers, you could be missing out on leads and conversions. We can help you design a cross-compatible site that provides a positive experience for every visitor, every time.

You’ve Made Major Changes

Businesses often grow and evolve with time. If your business has undergone major changes, it’s important that your website reflects that. Whether you need help getting rid of inaccurate information or making your site fit your new brand and image, we can help.

Contact Us Today

The best websites never stay stagnant. If you think it’s time for a website upgrade or even a complete redesign, don’t wait. Start making positive changes now. To learn more about our services and how they can help your business, contact us today. We look forward to working with you.