Category Archives: Google Ads

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Digital Ad Revenue is On the Rise

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Digital ad revenue is on the rise. In fact, according to The Wall Street Journal, there was a 35% increase in 2021, the highest growth since 2006. 

Many factors have likely contributed to this trend. For one thing, the U.S. Census Bureau reports a rise in new business applications. And, many of those new businesses turn to digital ads to build a customer base and market their products or services. There are also newer and more appealing digital advertising channels, such as podcasts and streaming services.

What This Means for You

As a business owner, you have to strike while the iron is hot. Now is the perfect time to invest in digital advertising. In particular, pay-per-click (PPC) advertising can be an effective way to generate traffic to your site. That, in turn, can generate more conversions, sales, and brand recognition. 

The Importance of PPC Management

When implemented correctly, PPC advertising can be very cost-effective. However, if you set your campaign up incorrectly or fail to manage it properly, you can end up wasting money by not reaching the right customers.  Fortunately, C0MPLÉX1 can help. As a Certified Google Ads Partner with over a decade of Google-specific experience, we are more than qualified to help you build, manage, and benefit from a PPC campaign.

Contact Us Today

Digital ad revenue is on an upward trend, and C0MPLÉX1 can help you manage it.  There’s no better time to invest in a PPC ad campaign. Contact us today to learn more. 

Google-Metrics-Post

New Ad Position metrics for Google Ads

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Due to a lack of clarity on average ad position (says Google), Google has announced that they will be introducing new ad position metrics starting September 30, 2019. In the past, the top ad has not always been placed above the organic search results. This was leading to confusion for some over why some top ads had low click-through rates.

Google is introducing four new metrics. Two of metrics involve the absolute top position on the page. These are the ads that appear above the organic search results and all other ads. 

The other two new metrics involve all other ad positions above the organic search results. The new metrics are:

Impr. (Absolute Top)%:

Search absolute top impression rate is the percentage of your ad impressions that are shown in the absolute top position above all other ads and organic search results.

Search (Absolute Top) IS:

Search Absolute top impression share is the number of impressions you receive in the absolute top ad position divided by the estimated number of impressions you were eligible to receive in the absolute top ad position.

Impr. (Top)%:

Search top impression rate is the percentage of your ad impressions shown in a position anywhere above the organic search results.

Search (Top) IS:

Search top impression share is the number of impressions you received in a position anywhere above the organic search results divided by the estimated number of impressions you were eligible to receive in a position anywhere above the organic search results.

As always, C0MPLÉX1 is here to help you create or improve your pay per click (PPC) Google Ads campaign. We are a certified Google Partner and our experts have over a decade of experience working in internet marketing.
We are always on top of any changes in Google’s metrics so your business can get the best results. For more information about our internet marketing or SEO services contact C0MPLÉX1 today.