12 Month study by Engine Ready based on traffic to 26 etailers found that Conversion rates are almost double what organic traffic conversion rate is. Also average value per order (ticket sale) is higher with Paid search rather than Organic.
For Full story: http://www.internetretailer.com/dailyNews.asp?id=31373
Online advertising is taking the world by storm. The internet has made it easier, cheaper, and more effective to reach large numbers of people across the world, pulling in high numbers of primary targets with the minimum of expenditure. But it’s not as easy as it sounds, and if you want to establish a successful PPC (Pay Per Click) campaign you’ll need to consider hiring a professional service.
PPC is the number-one online advertising technique. When someone uses a search engine to look for a keyword related to your business, a successful PPC campaign will get your adverts to appear on that first page and attract prospects to make the click. Many people start a PPC campaign because they think it will be cost effective. And if done correctly, it is. But carried out wrongly it can become a costly error.
There are numerous factors to consider when creating a successful PPC campaign that leads to higher conversions. It’s not just a question of setting up an account and seeing the visitors flock to your Web site. Instead, for a campaign to be successful, you need to focus on compiling lists of powerful keywords, effectively managing your bids, keeping careful track of clicks and conversions, as well as many other things.
You may have a little knowledge of keywords and how important they are, especially for SEO purposes. But when it comes to PPC, careful keyword research is essential. You need to know what searches will bring in the best results, meaning you’ll have to undertake dedicated research to find out the best keywords and the widest range possible to cover all areas.
After that comes the bidding process, which is not something to be taken lightly. Bidding is crucial to increasing the overall success of your PPC campaign, and keeping costs down and conversions high is always the priority. And after that you need to make sure your adverts attract enough people to click on them. If not, it will all be a waste of time.
Even if you manage to get more visitors to your Web site through your PPC campaign, do you know how they are behaving when arrive? In order to work out exactly how effective your campaign is proving, you will need a comprehensive Web traffic analysis scheme in place. This will tell you where the traffic is coming from as well as which keywords are proving the most effective. All this will allow you to measure your progress and plan more effectively for a better PPC campaign.
You can easily go wrong if you don’t know what you’re doing. PPC is a competitive marketplace, and without the right skills you’re simply throwing your money away. Implementing a PPC campaign can be hugely productive, and for many companies it is now their major form of advertising. But it will only bring in results if you know what you’re doing. For this reason, it’s always better to go with a professional company who can get you the results you need.
If you’re considering starting a PPC campaign, it’s best to do it properly. Don’t just hope that by starting a campaign you will automatically see results. The truth is that you could end up making things worse through inexperience. Instead, use a PPC management company who know what they’re doing and start seeing the results come in immediately.
A Google Adwords campaign is a great way to bring targeted traffic straight to your Web site. If applied correctly, with just a little investment you can start to see real results in very little time. However, do it wrong and it will be a complete waste of your time and money.
Many people wrongly believe that Google Adwords is an easy way to advertise online. However, if you don’t know exactly what you’re doing, then it can quickly turn into a costly mistake. To combat this, consider hiring a professional Google Adwords management service to do the job for you. Not only will it be easier, but it will be a lot more cost effective in the long term.
There is a simple reason why Google Adwords is the preferred choice of online advertising for millions of companies. Google is the biggest search engine, and therefore if you can make yourself here then you have a greater chance of being found. If carried out correctly, a Google Adwords campaign will have a higher return on investment than other forms of advertising.
Some companies regularly spend thousands of dollars a month on their Google Adwords campaigns, and that is not money that you can afford to throw away. The benefits are clear?you are reaching customers who are specifically looking for the products or services that you offer. All you have to do is make yourself visible.
There are many factors which make up a successful Google Adwords campaign, and each factor must be considered carefully to achieve results. Firstly, there is keyword research. Getting the right keywords takes time and effort, and if you go wrong here the rest of your campaign will be a waste of time.
But this is only the beginning. Once you’ve started your Google Adwords campaign, you’ll also need to create adverts that are powerful and effective and that get people to click on them. This is something that takes time and effort to get right, as numerous techniques are necessary to gear the campaign towards bringing in results. After that you will need to manage the campaign closely, to observe the results and statistics that will help you to improve your conversion rates.
Trying to do this all yourself is hard work, especially if you only have a little experience in the field. A professional management service will inform you on the progress of your campaign, explaining how it is performing and making the changes that are necessary to bring in the most clicks for you.
Don’t waste your time on a Google Adwords campaign that does not convert and ends up losing you money. Always go with a professional management service that will not only take charge of the whole campaign for you, but will provide you with a better return on investment. Professional services are often cheaper than you realize, and if you are making an investment then it is always worth getting it right from the start.
Google Adwords can really make a difference to your business, but don’t throw your money away. Hire a company with experience and a proven track record to match, and start seeing the conversions pick up today.
Great video on some of the first steps C0MPLÉX1 tries to identify about your Google Ads Campaign to boost preformance.
Google just released a new tutorial on bidding strategies. This is a great tutorial for anyone looking to learn more about how to maximize budget and profits. To view the tutorial visit Google AdWords Bidding Strategies tutorial.
One thing they did not show was how to figure out the value of a Lead. Here is some of my math:
Factors you must Know: How many leads you are getting, What percentage of the leads you are getting become NEW business, Average sale amount per NEW business,
Example: 100 leads, 40% close, $250 average Ticket sale,
Math: 40% x 100 Leads= 40 new customers x $250 average ticket sale= $10,000 NEW business / 100 leads = $100 value per lead
So as long as your CPA or Cost per lead does NOT exceed $100, you are in the black. Of course if you want to take it a step further you can replace Average Ticket Sale with Profit per ticket sale and find out the exact number for profitability not just breaking even on Revenue.
Hope this helps!
Here are two great sources from the source on Proper Ads Account Structure.
Following these guide lines will help your Ads account preform much better. This is one of the top 3 things I see wrong with consulting on Pay Per Click Mangement. Re-Structureing your campaign to better match the examples here will help bring up your Quality Score, Down Cost Per Click, and Up Position in most cases.
