Start Thinking About Customer Experience On Your Website

Nowadays, websites are usually the main source of information for potential customers to learn about a product. When you have a great website, it helps set the foundation for future online and in-person sales.

Look to the Right (LTTR) can help improve the chances your visitors turn into clients and customers through conversion rate optimization (CRO). CRO uses a variety of methods to entice customers into a desired action. 

If you want to continue to grow, you need to start thinking about the customer experience on your website. LTTR can help you give your customers a better overall experience with our internet marketing, CRO, and SEO services.

With so much competition on the web, a good strategy involves staying two steps ahead and being detail-oriented. Attend to your customers in the best way possible by staying on top of their wants and needs. 

Research proves that customers today are looking for a smarter online experience.  They don’t want to call your customer service line, but rather have their questions answered right on your site. While FAQ pages can be a good resource, it takes more than that to keep them interested and satisfied. 

How To Create A Good Customer Experience Strategy 

man holding tablet that says rate your experience

Once you start thinking about customer experience on your website, LTTR can help you develop a good strategy that will help turn visitors into happy customers. 

The best strategies come from understanding who those customers/clients/patients are and what they are looking to get from you. Customer and employee feedback is a great way to gain this understanding. LTTR offers reputation monitoring and management services that can help you stay better connected to your customers. We can help train you or your staff to become better at responding to both positive and negative reviews. This can improve your ratings and encourage more positive customer feedback.

It is important to invest in improving your technology and business processes. Though automating helps a lot, you must be careful never to lose you personal touch. LTTR can help streamline business processes on your website, while still allowing your business’ personality to shine. 

Identify the personality of your brand: 

Identifying the personality of your brand is important to help build customer loyalty and brand awareness. When coupled with solid marketing strategies, you can start seeing more visitors and higher conversion rates. Identifying the personality of your brand takes some research and creativity. Ask yourself questions about your business, such as what makes it special and what you want your customers to think of you. 

By answering these questions, and putting thought into finding a unifying theme to describe the products or services you sell, you’ll be able to figure out what makes your business special. This helps you better communicate your ideals and makes it easier for customers to identify with the brand. 

When you have a strong brand identity you increase your chances of running a successful marketing campaign. LTTR can help you develop your brand identity and create a pay per click (PPC) advertising campaign to go along with it. We are a certified Google partner and know what it takes to stand out in a crowded market. 

Pay attention to load times: 

A slow loading site can result in catastrophic results for your revenue. With so much focus on immediacy, impressing your customers only takes a few seconds and even a small delay can cause users to abandon your website or shopping cart in a heartbeat! 

 According to statistics collected by top web marketing experts, 47% of customers expect websites to load in less than 2 seconds and around 40% of them will abandon a website if it takes longer than 3 seconds to load. 

LTTR has an expert team of web developers that can build or rebuild your website for maximum speed and efficiency. We can help speed up your load times through a series of techniques, such as reducing the number of HTTP requests that your site makes. We can also help you optimize your site with our technical SEO. This helps reduce load time and can improve your ranking on search engines.

Focus on great design:

Content and design may be the most important things when creating a successful website. LTTR has an expert team of content writers, graphic designers, and web designers who can give your site a look that will wow your customers.

When you start thinking about customer experience on your website, you must provide an attractive and functional design that keeps users latched on to your site. According to Adobe, 38% of people will leave your site if the layout is unattractive. 

Woman pushing a glass button for testing UX parameters. User experience concept

We can help you create a layout that is easy to load, has a modern and sleek look, and includes elements meant to enhance the customer’s experience when navigating through your site. 

A great website design should provide a good frame for the content and encourage people to shop and compare your products and services. We can help you do this while making your site’s navigation comfortable and easy. 

Keeping a smooth and simple design with lots of categories and proper organization, will make it easier for consumers to find exactly what they’re looking for. 

Create high quality, long-form content:

The best thing about long form content is that it provides users with more information, which in turn, translates into higher value. Great quality content answers all of your customers’ questions and gives them reasons to trust you and acquire your products. LTTR can create content that will be one of your greatest allies when it comes to providing a great customer experience on your website. 

We can create “How-to” tutorials, white papers, product guidebooks or comparison guides, and anything that comes to mind that might keep customers interested and make them ready to buy.

We don’t just focus on text. We can add extra resources, such as video, images, audio files, and infographics to make your site more interactive and interesting to visitors. Long form content gives you a chance to add a higher number of backlinks, which help you look better in the eyes of search engine rankings. 

Tell your customers exactly how your product or service can make a difference in their lives and see how this translates into more shares, more visibility, and of course, more sales!

With great content that is interesting and valuable, not only will users find you more trustworthy, but Google may also reward you with a better ranking by regarding you as an authority in your field. 

When you start thinking about customer experience on your website, you’ll find yourself one step ahead of most of your competitors. Success is not just a matter of selling great products and offering a good after-sales service, but also providing a great online experience. This will ensure your customers will want to return to your site and recommend it to others. 

 Contact Look to the Right today!

If you want to improve the customer experience on your website, contact LTTR today. We have the knowledge and expertise to help increase conversions and keep your customers coming back. Our professional team is highly trained in all areas of internet marketing and SEO. Feel free to ask us any questions on how to improve your customers’ experience.

Long Tail Keywords For Dummies

Most SEO articles and tips focus solely on “keywords”. However, we will focus on long tail keywords which actually may have more opportunity to attract your target audience at a low cost.

Long tail keywords are generally comprised of three or more words in order to make the search much more specific. Even though short term keywords make for larger search volumes, much of their search results get taken away by large websites of the niche. Long tail keywords lead to more specific searches, which means that those who encounter your content through a long tail search will be truly interested in what your website is offering specifically to them.

For example, if your website specializes in selling music instruments in Raleigh, North Carolina, using the short term keyword “electric guitar” won’t be enough because typing those words into Google will generate thousands of results, of which the first few pages may be full of top niche and big established retailer websites.

Someone actually looking to buy an electric guitar may not just type in that short keyword. Wanting to be more specific, this person may use terms such as “electric guitar with flames in raleigh nc”. Right there at the top of those search results is where you want your website to be.

When it comes to long tail keywords, it’s all about quality over quantity.

Why You Should Focus On Long Term Keywords

If you’re still not convinced, here’s a wider list of benefits to using long term keywords.

  • Get higher rankings on search engines. Since the top websites for your niche may get the first spots of searches, you need to get more specific and target those in the less searched terms category. You will face less competition by not having to fight with more established/big box retailer websites. Using long tail keywords strategically allows you to aim for higher rankings in a shorter period of time while attracting and building the audience you’re aiming for.
  • Get better SEO benefits. Long tail keywords help search engines recommend your content to the right audience.
  • Improve CRO for your e-commerce. Long tail keywords are a great strategy for e-commerce websites to improve their conversion rates. Like the example we made earlier, people who search for “electric guitar with flames in raleigh nc” may be much more likely to make a purchase than those simply searching for “electric guitars”.
  • Long tail keywords are easier to include naturally into your content which makes it look less like you’re trying to sell something and more like you’re actually handing out useful information to your audience.

How To Use Long Tail Keywords:

The first thing you want to do is find the right long term keywords for you. This process consists of in depth keyword research over long periods of time. There are many paid & free tools in the SEO world, some from Google and other sources.

Once you have your long tail keywords, you can start creating content and including them in your existing content, starting with your URL and page/post titles. They can also be included in your paragraph leadings, body, as well as any internal links to your own related content and external links. You can even include them in images and meta descriptions!

Finally, don’t forget to track your long tail keywords performance so you can be certain you’re on the right track and are getting the most benefit out of your efforts.

Differences Between the Internet vs. World Wide Web (www)

They’re so intertwined with each other in our daily lives, it’s easy to think they’re the exact same thing, however, there are major differences between the Internet and the World Wide Web.

 

The Internet, a Network of Networks

The first difference is that the Internet is a hardware infrastructure, that means a gigantic network made up of billions of connected hardware such as computers, mobile phones and even satellites and all kinds of other devices. A network of networks.

Connected via cables and wireless signals this massive network was born in the 1960s as a military experiment in the U.S., trying to find a way to maintain communications in the case of a nuclear strike.

As time passed, academics got a hold of it and started using it to connect university mainframe computers. In the 80s and 90s, as personal computers became mainstream, more and more users plugged their devices into this massive network and it hasn’t stopped growing since.

Internet therefore is decentralized. No single entity owns it, no government or authority controls it.

 

The World Wide Web, a.k.a. The Information on the Internet

In order to access the World Wide Web you’ll need to log into the Internet, given that the web is simply the information-sharing portion of it, the name we give to all of the HTML pages we can find on the Internet.

The web consists of billions of digital pages viewable through a web browser – Google Chrome, Mozilla, Internet Explorer, Safari… – all of them connected using the Hypertext Transfer Protocol or HTTP, a coding language which allows us to access any public web site by clicking on a link or typing a URL, the unique address for each page on the internet.

Through the World Wide Web people everywhere in the world are able to access and share all sorts of information.

One cannot work to its full potential without the other, and although the web is one of the ways information can be disseminated over the internet, it is only a portion of it, meaning they are neither synonymous nor something to be confused. Now, can you tell the difference between them?

 

Looking for New Revenue for Content? Be Brave!

If you’re like most people, then you love browsing the internet. What you probably don’t love, however, is seeing lots of low quality ads crowding your screen, at the bottom of every news story, or, even worse yet, clicking on an innocent looking link only to get transferred to a totally different website full of even more low quality ads.

It may soon be time to make a “Brave” choice and switch to the Brave browser. This promising new browser is designed to automatically block any ads, trackers, and ad transfers.

That means that, not only do you get a better/faster browsing experience, for both for yourself and your prospects if you own a website of your own, you may receive compensation for your high quality editorial content.

 

The Miracle of Micropayments

If you are a person who consumes a lot of info on the internet regularly, one planned feature you will love that is exclusive to the Brave browser is that you can automatically and PRIVATELY pay your favorite websites using it. You can make payments to any site without being tracked and without facing countless low quality ads and borderline harassment as a result of your patronage. To make this happen, you simply download the Brave browser and then enable the Brave payments feature. From there, you can make payments using your Brave wallet, which you can fund via cryptocurrency or bitcoin.

Not only is this feature awesome for those who consume a lot of content, but could also be good for businesses that promote Brave since they can offer a simple and easy way to fund their sites without any worries or fears attached.

The Look to the Right Connection

You may be wondering why we, as an advertising-based company, are so fond of the Brave Browser. Well, it’s simple really. As advertisers, we understand new technology that doesn’t allow site owners to know more information about their visitors, traffic etc. can be concerning; however, LTTR sees a future where technology like this may evolve into being an asset retailers/publishers/site owners can leverage even more than current technology to create more sales and customer/client relationships.

The bottom line is that if your customers are going to continue being your customers, they need to be able to put their faith in you, and you can make that happen by consistently providing them with safe, trustworthy ways to fund and patronize your site. Thus, when you promote secure browsing, you also promote your own business, which is why we found it a worthwhile topic to broach.

 

(Image from: https://btcmanager.com/wp-content/uploads/2016/08/bitcoinbravebrowser.jpg)

How Do I Pick an SEO Company? (from the Owner)

Okay, there are lots of stories out there about SEO. I got the idea to write this long form (for me at least) exposé after reading Alistair Barr’s great article, “Mobile Devices Upend Google Search”. There were many references from professionals who are at bigger companies than my own – even WPP.

What I want to do is give the SEO prospect a better understanding of SEO as a topic, including why there are so many different directives, and how to move forward in enacting better SEO for their company.

SEO is a big topic. SEO is both simple and also highly technical. SEO can start with something as easy as writing on your site to something more complex, like schema data & CDN’s.

Web-wise, every business has its own complex individual position (not rank), which can be broken down into: Content, Design, Technical, Competition, Vertical, Unique Sales Proposition (USP), and Human Capital, Relationships. Though there may be others, these are the most influential I can name at this moment, in general terms.

Web-wise, most executives and managers don’t know (or can’t Identify) how all of this affects their current “SEO”/individual position. Some larger companies may have internal people who work on their website at varying roles and technical abilities.

The reason people and companies should use an SEO consultant or an SEO agency. is because these consultants and agencies have the ability to understand a large majority of your business’ complex individual position as well as an ability to work with your business to achieve more success. Usually, that means more sales; and what most executives are interested in is Market Growth/Profitable Growth.

What happens when “SEO” doesn’t work? Here are the raw reasons:

An Unqualified SEO’er, Lack of communication, Misunderstanding of SEO’ers abilities OR focus areas, Budget not sufficient enough to compete with competitors in vertical, No long-term outlook, Non-Transparent SEO’er.

What the Prospect should/could do to identify who to work with:

  • Phone conversation: This could be the first call, or a call scheduled for later. Get a general over-the-phone feel for the Consultant/Agency, knowledge level, skill level, SEO Areas of focus/skill. Most executives can hear weakness of hesitation in conversation. However, don’t hold it against them if they take a moment to mindfully respond to questions/examples.
  • In person meeting: Ths can take place at a place of your choise or at the agency. During the meeting, you’ll have an in-depth talk about the Consultant/Agency’s knowledge, skills, areas of focus as well as your specific goals, Key Performance Indicators (KPIs), reporting you need to see, and on what schedule. Ask questions knowing that to answer, they may have to do specific research on the current position.
  • Hire them: Confirm you want to work with them, and commit.
  • Pay them: Pay on time, every time. A lot of Consultants/ Agencies go the extra mile for great clients. This usually means they put in more time than they get paid for. Don’t leave them hanging; they might have to stop their work until they get payment, which could delay goals and milestones.
  • Talk Often: This can occur once every two weeks or weekly, depending on the budget. The reasons to do this are too numerous to list.

SEO – An All Encompassing Phrase

Again, SEO is really an all-encompassing phrase with the level of complexity being very high and different for every company. Hopefully, this helps you understand the complexity and vastness of it. Don’t take all the short “quotes” you read in articles about SEO as truth. Instead, work with your internal team and your SEO Consultant/Agency to execute a winning plan.

image by oskay on flickr cc

Cutting the Cable Cord; The Future is Video Advertising

It is becoming increasingly difficult to reach younger audiences via television advertising, and soon from now – it may be nearly impossible. Forrester Research predicts that 50% of all TV viewers under age 32 will not subscribe to a traditional pay TV service by the time 2025 rolls around. Currently, “cord-nevers” (people who have never subscribed to a paid cable TV service) comprise 18% of the U.S. population. And while the majority of cord-nevers are ages 32 and older, roughly 7% of cord-nevers are people ages 18-31. [source]

image by tomislavmedak on flickr cc

Increasing Engagement with Video Advertising

Cable TV subscriptions may be on the decline, but perhaps not surprisingly, time on YouTube jumped 44% according to Nielsen’s Google-commissioned analysis, primarily due to mobile viewership. [source] With this information, brands and ad agencies are being forced to re-think their media strategies. The following are some of the things that they need to take into consideration.

#1 – Combine TV & YouTube

Google performed a study of 3,000 U.S. campaigns and looked at how total reach of millennials would be impacted if campaigns had replaced some of their TV advertising with YouTube ads. They found that without spending an extra dollar, 46% of campaigns would have benefited from a TV and YouTube combo, with an average increase in millennials reached of 42% compared to TV alone.

#2 – Use YouTube to Grow Engagement for Your Brand

Studies show that including “TrueView” ads on your YouTube videos can increase the likelihood of the viewer taking action. In fact, of those who watch at least 30 seconds or more of a TrueView ad are 23X more likely to visit and/or subscribe to that brand channel, watch additional videos by that brand and/or share the video(s). Marketers should pay attention to what their target audience’s needs are, and engage them in the micro-moments that matter.

#3 – Boost ROI by Increasing Views of Past Video Content

According to Google, viral content on sites like YouTube have a longer shelf life than the 15-30-second commercials you see on TV. Branded videos on YouTube have a long shelf-life, earning views for months, if not years. Those who employ the use of TrueView on newly posted videos see significant upticks in views for past content – by up to 500%!

image by Marco Arment on flickr cc

Other Tips for Successful Video Advertising

#1 – KEEP THE VIDEO RELEVANT

Just like any content you would produce for your website or other social media, the context of your video should appeal to your target audience. The more relevant, the better chance your audience will watch the entire video.

#2 – PERFORM A/B TESTING

One way to figure out which video ad performs better is by conducting A/B testing with your audience. Create several different types of videos, play around with video titles, lengths, and content.

#3 – BE BRIEF

Today’s Internet users don’t have time to wade through lengthy, drawn out videos. Keep your video short and sweet. Get to the point early on, avoid language that sounds too sales-y.

#4 – HAVE CLEAR CTA’S

Just like your online content, your video marketing efforts should include a clear Call-to-Action (CTA). Include this at the beginning of your video, at the end, or in the middle. Ideas of the kinds of CTA’s to include: social media links, your website URL, etc.

#5 – BRAND YOURSELF

Make sure you include some form of professional branding on or throughout your video. Ex: Place your company logo near the top of the video, near the side, or at the bottom of the screen.

#6 – ONLY PUBLISH HIGH QUALITY VIDEO

There is nothing worse than trying to watch a poor quality video. Depending on your budget, it would behoove you to hire a professional videographer or someone with the knowledge and expertise to help you a video whose technical and creative qualities look great on a variety of digital devices.

As we close out 2015, have a look at some of the top trending videos in 2014.

17 Interesting YouTube Statistics

  1. There are at least 400 hours worth of video uploaded to YouTube every single minute. [via]
  2. Only 5% of the videos posted to YouTube are driving most of the views. [via]
  3. 58M videos (5%) of YouTube videos are responsible for 95% of views on the site. [via]
  4. YouTube was founded in February 2005. [via]
  5. Slogan from 2005 – 2012 was “Broadcast Yourself”. [via]
  6. YouTube’s founders, Chad Hurley, Steve Chen, and Jawed Karim, were all early employees of PayPal. [via]
  7. The first YouTube video, titled Me at the zoo, shows co-founder Jawed Karim at the San Diego Zoo. The video was uploaded on April 23, 2005, and can still be viewed on the site. [via]
  8. In 2014 YouTube said that 300 hours of new videos were uploaded to the site every minute,[20] three times more than one year earlier and that around three quarters of the material comes from outside the U.S. [via]
  9. The site has 800 million unique users a month. [via]
  10. In October 2006, Google Inc. bought YouTube for $1.65 billion. The deal was finalized in November 2006. [via]
  11. Once users are on YouTube, they are spending more time per session watching videos. [via]
  12. On mobile, the average viewing session is now more than 40 minutes, up more than 50% y/y. [via]
  13. The number of hours people spent watching videos on mobile is up 100% y/y. [via]
  14. More than half of YouTube views come from mobile devices. [via]
  15. YouTube’s mobile revenue is up 2x y/y. [via]
  16. YouTube has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views. [via]
  17. YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. [via]

image by Collin Anderson on flickr cc

Cutting the Cord, Prepping for a Cable-Free Future

While we can’t predict the future outright, all signs seem to point to one in which we access video content from multi-channel mobile devices. What has your business done to prepare? If you need help putting together a comprehensive Viral marketing campaign that gets RESULTS, contact Look to the Right today: (919) 926-8733.