What is Digital Strategy?

What is digital strategy? As a business owner, you have probably asked yourself this question. And, if you haven’t, you should. Digital strategy is all about planning and progress. It’s about creating a future-focused plan for your business using digital technologies. This might look different for every organization, but it’s necessary across all industries. And, fortunately, Look to the Right specializes in designing digital approaches that are uniquely tailored to specific businesses.

Plan of Action

When developing a digital media strategy, you have to decide what your goals are. What would you like to achieve this month, and what digital technologies will help you get there? Once you’ve established a short-term strategy, you can easily build it into a long-term strategy that helps you achieve your major business goals.

However, deciding on these goals can be a challenge. You have to know your place in the market, your strengths, your weaknesses, and what you hope to achieve. And, at Look to the Right, we can offer help and guidance at every stage. We take the time to get to know you, your business, and your brand. From there, we can help you develop and implement a targeted digital strategy that can work for your organization.

Appeal

When you create a digital strategy, you should have your customers and prospective customers in mind. Ask yourself what technologies would most benefit them. For example, would your customers like to be able to buy your products online? Or, maybe they just need to access content to better understand your product or service. We can help you determine your target audience and which technological strategies will help you appeal to them the most.

LTTR-What is Digital Strategy -Blog-img

Achieve

Good digital strategy design should help you achieve both your short-term and long-term goals. Whether that means establishing credibility, building a more user-friendly website, building brand recognition, or improving your online reputation, we can help. We care about your goals and helping you reach them.

Contact Us Today

Are you ready to build a better digital strategy? If so, contact us today. We want to know your business and where it’s going. Even more importantly, we want to help you get there using the best digital technologies available.

 

How Page Load Times Can Impact Conversions

When people visit a business website, they expect it to load quickly. If it doesn’t, they often get frustrated. And, when they get frustrated, they are likely to navigate away from your page and toward your competition. Eventually, this can lead to fewer conversions and can have a negative impact on your business. Slow loading times can also negatively affect your rankings. If a site loads slowly or has a high bounce rate it can drop in rankings or not rank at all. Fortunately, at Look to the Right, when we design or improve your websites, we prioritize fast page load times and strive to create a positive user experience all around.

Maintain Professionalism

A website that loads slowly isn’t just frustrating. It’s also unprofessional and reflects negatively on your organization. If your site doesn’t load quickly or loads incorrectly, newcomers to your business may get the wrong first impression. And, unfortunately, first impressions can be lasting. It’s important to paint your business in the best possible light.  If you are struggling with slow loading times, don’t worry. We can help you decrease page load time so that you don’t scare off new customers or disappoint the loyal ones.

Create a Mobile-Friendly Site

You should strive to provide the same online experience to each of your customers. Often, businesses will create websites that load and function well when accessed from computers. However, when accessed from mobile devices, they may fall short. And, with more than 90% of internet users relying on mobile devices, that just won’t do. Google also uses mobile first indexing so sites that are mobile friendly are more likely to rank higher. We can help you create a mobile-friendly site that offers more consistent load times and site speed to every user, every time.

Increase Conversions

Your page load time can have a direct effect on your conversion rate. Whether you want site visitors to make a purchase, visit you in person, or schedule a service, you’re less likely to reach your goal if your site functions poorly. People can’t take the next step if they’re clicking the back button or closing their browser. For this reason, it’s vital that your site loads quickly. It also needs to provide a user-friendly, engaging experience from the first click to the last. That’s why our professional web design and development services are so important. They can go a long way toward helping you increase conversions and improving your rankings.

Contact Us Today

You deserve a website that ranks well and converts. At Look to the Right, we can help you create an appealing, easy-to-use site that you can be proud of. To learn more, don’t hesitate to contact us today.

 

website security SSL

Why HTTPS and SSL are Important for Your Website and Users

As a business owner, you have a responsibility to keep your customers safe. This includes keeping them safe online. When they come to your website, they shouldn’t have to worry about being hacked or having their sensitive information exposed. Instead, they should feel confident that they can use your site without worry or fear. Thankfully, there are tools that can help make your site a safer place to be, including HTTPS and SSL. According to a 2020 survey, 56% of businesses employ extensive forms of encryption, such as HTTPS and SSL. If your business is not yet utilizing encryption, Look to the Right can help.

Understanding HTTPS

If you’re not familiar with HTTPS, it stands for hypertext transfer protocol secure. The “secure” in the name is key. The whole purpose of HTTPS is to safely and securely send data between the website server and web browser. It is encrypted for the user’s protection. Ideally, HTTPS should be a part of every site, especially for those that require a login or that have users submit vulnerable information, such as their credit card numbers.

If you don’t use HTTPS, your customers will know it. Many web browsers will flag websites that don’t use HTTPS and warn visitors that your site may not be secure. Furthermore, you may have to deal with unwanted advertisements appearing on your site, which can look unprofessional. Thus, if you want to protect your site, your customers, and your reputation, using HTTPS is key.

Understanding SSL

When you rely on HTTPS, you’re also relying on Transport Layer Security (TLS). This encryption protocol was formerly called Secure Sockets Layer (SSL). Today, despite the name change, you may still hear TLS referred to as SSL or as SSL/TLS. It uses both a private key, controlled by you, and a public key to facilitate secure interactions with the server. The public key is included in the SSL certificate, a document that identifies the website. You can also include your business name in the certificate to help customers feel more secure as they use your site.

Help from Look to the Right

At Look to the Right, we’re proud to offer web design and web development services. Additionally, as an autonomous system, we can provide secure web hosting services and dedicated IP addresses. We are also skilled in technical SEO and utilize HTTPS, SSL, and other processes to help keep your business, your reputation, and your customers safe.  

Contact Us Today

If you’d like to learn more about how to keep your site secure or need website security consulting services, contact us today. Whether you’re interested in an audit of your current site or want to build a safe site from the ground up, we can help. We look forward to serving you.

Not Having a Mobile Friendly Website is Costing You Money

Mobile traffic now accounts for more than half of all web traffic. If your site is not mobile friendly, you’re missing out. Fortunately, Look to the Right can help.

Not Having a Mobile Friendly Website is Costing You Money

According to Statista, around half of all web traffic from 2017-2019 was generated from mobile devices. And, since 2020, mobile traffic rates have surged beyond 50%. Even more alarming is the fact that, according to Verizon, 91% of small businesses maintain sites that are not mobile friendly. If you’re one of them, you could be missing a lot of leads and profit.

Frustrated Customers

Prospective customers who find your site slow to load or difficult to navigate on their mobile devices may switch to your competitors’ sites. Even if they do stick around, they’re likely to have a poor user experience. This can cause them to form a negative impression of your business or brand. Furthermore, if you sell products or services online, you may be less likely to make a sale without mobile responsive web design in place.

Poor Rankings

Google pays careful attention to how people perform searches and use the web. And, with mobile searching and browsing at its current scale, it has developed a strong preference for mobile friendly sites. They’re the first to get indexed, which can make them easier to find when relevant searches are performed. Thus, a mobile-friendly site will often achieve higher rankings in Google, and it is possible to achieve them more quickly.

A non mobile-friendly website, on the other hand, may rank lower and garner less attention from users and search engines, which means you lose out on traffic and the conversions and results it can bring.

Fixing the Problem

The good news is that mobile friendly design is achievable. Here at Look to the Right, we can help you make your current site more mobile responsive. We also design and develop websites that are mobile friendly from the start.

We utilize mobile-responsive themes and other modern tools to help you create a site that’s  user-friendly and fully search engine optimized.This can lead to more satisfied customers, more profits, and a brand-enhancing business website you can be proud of.

Contact Us Today

If you’re ready for a great mobile-friendly website, let Look to the Right help. Contact us today to learn more.

Start Thinking About Customer Experience On Your Website

Nowadays, websites are usually the main source of information for potential customers to learn about a product. When you have a great website, it helps set the foundation for future online and in-person sales.

Look to the Right (LTTR) can help improve the chances your visitors turn into clients and customers through conversion rate optimization (CRO). CRO uses a variety of methods to entice customers into a desired action. 

If you want to continue to grow, you need to start thinking about the customer experience on your website. LTTR can help you give your customers a better overall experience with our internet marketing, CRO, and SEO services.

With so much competition on the web, a good strategy involves staying two steps ahead and being detail-oriented. Attend to your customers in the best way possible by staying on top of their wants and needs. 

Research proves that customers today are looking for a smarter online experience.  They don’t want to call your customer service line, but rather have their questions answered right on your site. While FAQ pages can be a good resource, it takes more than that to keep them interested and satisfied. 

How To Create A Good Customer Experience Strategy 

man holding tablet that says rate your experience

Once you start thinking about customer experience on your website, LTTR can help you develop a good strategy that will help turn visitors into happy customers. 

The best strategies come from understanding who those customers/clients/patients are and what they are looking to get from you. Customer and employee feedback is a great way to gain this understanding. LTTR offers reputation monitoring and management services that can help you stay better connected to your customers. We can help train you or your staff to become better at responding to both positive and negative reviews. This can improve your ratings and encourage more positive customer feedback.

It is important to invest in improving your technology and business processes. Though automating helps a lot, you must be careful never to lose you personal touch. LTTR can help streamline business processes on your website, while still allowing your business’ personality to shine. 

Identify the personality of your brand: 

Identifying the personality of your brand is important to help build customer loyalty and brand awareness. When coupled with solid marketing strategies, you can start seeing more visitors and higher conversion rates. Identifying the personality of your brand takes some research and creativity. Ask yourself questions about your business, such as what makes it special and what you want your customers to think of you. 

By answering these questions, and putting thought into finding a unifying theme to describe the products or services you sell, you’ll be able to figure out what makes your business special. This helps you better communicate your ideals and makes it easier for customers to identify with the brand. 

When you have a strong brand identity you increase your chances of running a successful marketing campaign. LTTR can help you develop your brand identity and create a pay per click (PPC) advertising campaign to go along with it. We are a certified Google partner and know what it takes to stand out in a crowded market. 

Pay attention to load times: 

A slow loading site can result in catastrophic results for your revenue. With so much focus on immediacy, impressing your customers only takes a few seconds and even a small delay can cause users to abandon your website or shopping cart in a heartbeat! 

 According to statistics collected by top web marketing experts, 47% of customers expect websites to load in less than 2 seconds and around 40% of them will abandon a website if it takes longer than 3 seconds to load. 

LTTR has an expert team of web developers that can build or rebuild your website for maximum speed and efficiency. We can help speed up your load times through a series of techniques, such as reducing the number of HTTP requests that your site makes. We can also help you optimize your site with our technical SEO. This helps reduce load time and can improve your ranking on search engines.

See Also:

Market Demands On Software Engineers – The Value Of Good Developers | Your Prospects & Customers Are Getting Younger Every Day

Focus on great design:

Content and design may be the most important things when creating a successful website. LTTR has an expert team of content writers, graphic designers, and web designers who can give your site a look that will wow your customers.

When you start thinking about customer experience on your website, you must provide an attractive and functional design that keeps users latched on to your site. According to Adobe, 38% of people will leave your site if the layout is unattractive. 

Woman pushing a glass button for testing UX parameters. User experience concept

We can help you create a layout that is easy to load, has a modern and sleek look, and includes elements meant to enhance the customer’s experience when navigating through your site. 

A great website design should provide a good frame for the content and encourage people to shop and compare your products and services. We can help you do this while making your site’s navigation comfortable and easy. 

Keeping a smooth and simple design with lots of categories and proper organization, will make it easier for consumers to find exactly what they’re looking for. 

Create high quality, long-form content:

The best thing about long form content is that it provides users with more information, which in turn, translates into higher value. Great quality content answers all of your customers’ questions and gives them reasons to trust you and acquire your products. LTTR can create content that will be one of your greatest allies when it comes to providing a great customer experience on your website. 

We can create “How-to” tutorials, white papers, product guidebooks or comparison guides, and anything that comes to mind that might keep customers interested and make them ready to buy.

We don’t just focus on text. We can add extra resources, such as video, images, audio files, and infographics to make your site more interactive and interesting to visitors. Long form content gives you a chance to add a higher number of backlinks, which help you look better in the eyes of search engine rankings. 

Tell your customers exactly how your product or service can make a difference in their lives and see how this translates into more shares, more visibility, and of course, more sales!

With great content that is interesting and valuable, not only will users find you more trustworthy, but Google may also reward you with a better ranking by regarding you as an authority in your field. 

When you start thinking about customer experience on your website, you’ll find yourself one step ahead of most of your competitors. Success is not just a matter of selling great products and offering a good after-sales service, but also providing a great online experience. This will ensure your customers will want to return to your site and recommend it to others. 

 Contact Look to the Right today!

If you want to improve the customer experience on your website, contact LTTR today. We have the knowledge and expertise to help increase conversions and keep your customers coming back. Our professional team is highly trained in all areas of internet marketing and SEO. Feel free to ask us any questions on how to improve your customers’ experience.

Long Tail Keywords For Dummies

Most SEO articles and tips focus solely on “keywords”. However, we will focus on long tail keywords which actually may have more opportunity to attract your target audience at a low cost.

Long tail keywords are generally comprised of three or more words in order to make the search much more specific. Even though short term keywords make for larger search volumes, much of their search results get taken away by large websites of the niche. Long tail keywords lead to more specific searches, which means that those who encounter your content through a long tail search will be truly interested in what your website is offering specifically to them.

For example, if your website specializes in selling music instruments in Raleigh, North Carolina, using the short term keyword “electric guitar” won’t be enough because typing those words into Google will generate thousands of results, of which the first few pages may be full of top niche and big established retailer websites.

Someone actually looking to buy an electric guitar may not just type in that short keyword. Wanting to be more specific, this person may use terms such as “electric guitar with flames in raleigh nc”. Right there at the top of those search results is where you want your website to be.

When it comes to long tail keywords, it’s all about quality over quantity.

Why You Should Focus On Long Term Keywords

If you’re still not convinced, here’s a wider list of benefits to using long term keywords.

  • Get higher rankings on search engines. Since the top websites for your niche may get the first spots of searches, you need to get more specific and target those in the less searched terms category. You will face less competition by not having to fight with more established/big box retailer websites. Using long tail keywords strategically allows you to aim for higher rankings in a shorter period of time while attracting and building the audience you’re aiming for.
  • Get better SEO benefits. Long tail keywords help search engines recommend your content to the right audience.
  • Improve CRO for your e-commerce. Long tail keywords are a great strategy for e-commerce websites to improve their conversion rates. Like the example we made earlier, people who search for “electric guitar with flames in raleigh nc” may be much more likely to make a purchase than those simply searching for “electric guitars”.
  • Long tail keywords are easier to include naturally into your content which makes it look less like you’re trying to sell something and more like you’re actually handing out useful information to your audience.

How To Use Long Tail Keywords:

The first thing you want to do is find the right long term keywords for you. This process consists of in depth keyword research over long periods of time. There are many paid & free tools in the SEO world, some from Google and other sources.

Once you have your long tail keywords, you can start creating content and including them in your existing content, starting with your URL and page/post titles. They can also be included in your paragraph leadings, body, as well as any internal links to your own related content and external links. You can even include them in images and meta descriptions!

Finally, don’t forget to track your long tail keywords performance so you can be certain you’re on the right track and are getting the most benefit out of your efforts.