In today’s world, businesses face immense competition. They have to work hard to stand out, attract the right attention, and build their brand. Fortunately, properly implemented search engine optimization (SEO) strategies can be an effective tool. However, there are several types of SEO, including both off-page SEO and on-page SEO. And, if you’re wondering about who wins the battle between off-page SEO vs. on-page SEO, there’s no simple answer. The truth is that both types of SEO work together to help you achieve your goals. That’s why, at Look to the Right, we implement both off-page and on-page SEO strategies, as well as other proven SEO techniques, to help our clients succeed.

Off-Page SEO

The difference between on-page and off-page SEO is all in the name. Off-page SEO is exactly what it sounds like. It’s SEO that takes place outside of your website. Many professionals mistakenly think that they have no control beyond their own sites, but that’s not the case. There are many strategies, such as building backlinks and carefully monitoring and managing your online reputation, that can positively impact your search engine rankings.

You can improve your rankings, reputation, and image in a multitude of ways via other websites of all types. Our team of experts are extremely experienced in finding opportunities on the web to help your company and brand gain more customers and higher rankings.

Whether you’re already using off-page SEO strategies or need to start from scratch, we’re happy to help. We assist businesses at every size and every stage with both their on-page and off-page SEO needs.

On-Page SEO

Just like off-page SEO, on-page SEO also lives up to its name. It refers to the SEO strategies that take place on your website.

Ideally, your entire website should be built with SEO in mind from the beginning. However, many times we find the ‘development company’ people have hired are not actual SEO experts.

For example, your site should be easy for search engines to crawl. It should also feature an easy-to-navigate layout, useful content, optimized images, and mobile-friendly, responsive design elements.

From there, each individual page should also be optimized. You have to carefully choose the right URLs, page titles, keywords, links, meta descriptions, and more. Because on-page SEO is so complex and time consuming, it’s best left to a team of professionals. At Look to the Right, we employ highly qualified web designers and web developers, seasoned SEO / SEM experts, graphic designers, content writers, and marketers who work together to create powerful websites that drive real, measurable results.

The Power of a Multi-Faceted Approach

As you can see, it’s not really a matter of on-page SEO vs. off-page SEO. Instead, you need the combined power of both on-page and off-page SEO to achieve maximum success. When used correctly, these two types of SEO can reinforce one another and help you see an increase in quality traffic, as well as more time spent on your pages, more leads, and more conversions. For these reasons, Look to the Right offers versatile off-page and-on page SEO solutions, such as:

• Technical SEO
• Competitive SEO
• SEO Audits
• Reputation Monitoring and Management
• Competitive Surveillance
• Web Development
• Branding and Logo Design
• Website Hosting & Management
• Executive Services

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If you’re ready to see what on-page and off-page SEO can do for your business, Look to the Right is here to help. We invite you to learn more about us and the results-driven SEO services we offer. To get started, contact us today. We look forward to speaking with you.

Meta tags are sections of text that cannot be seen in the content of a webpage. They provide descriptions of the content and instructions for search engines. Meta tags also make it easier for crawlers to understand the content on your page so they can recommend it when relevant searches are performed.

Meta tags can be added to your site in the backend. The easiest way is to use an SEO plugin for WordPress. We recommend using All in One SEO (AIOSEO). This tool provides you with  a snippet preview so you can see exactly what your page will look like on SERPs.

How Meta Tags Help SEO

Meta tags can help improve your SEO, but only if done properly. Using the right meta titles, descriptions, and keywords helps search engines get your content to your target audience. If your meta tags are incorrect or vague, your pages might be recommended to the wrong people or not at all. This can hurt your bounce rate, and your page rankings could start to fall.

While it can be difficult to select the right meta tags, you’re not alone. Look to the Right can help your site’s rankings improve with the proper use of meta tags as well as with other SEO techniques.

Types of Meta Tags

Meta Titles

Meta titles are one of the most important meta tags. They are the most visible text that can be seen on search engine results pages. They often provide the title of the page and the website that is providing the content.

Meta Descriptions

Meta descriptions feature  a short summary of what users will find on the page. This can provide further information to help  users decide if the content is what they are searching for. Meta descriptions are a good place to add CTAs to improve your chances of users performing your desired action.

Meta Keywords

Meta Keywords are basically the terms you want to rank for. While Google officially no longer uses meta keywords in their ranking algorithm, they can be useful if you wish to update your content in the future and provide easy reference.

Meta Robots

Meta robots include index/noindex and follow/nofollow.  Index and noindex meta tags tell search engines to make or not to make a page visible on their SERPs. Follow and nofollow meta tags tell search engines whether or not to crawl the links on a certain page.

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If you need help adding meta tags to your site or just want to improve your SEO, Look to the Right is here for you. We can help you get started down the right path and fix meta tag mistakes that may have been made in the past. Contact us today if you would like to get started or just have more questions about how we can help take your business to the next level.

WordPress is a very popular content management system that is used by businesses of all sizes and types. It is user-friendly even for those without extensive technical knowledge. Furthermore, it’s very reasonably priced and can be used with a variety of helpful plugins. These plugins are essentially software that can enable your WordPress site to do new and different things. In particular, many plugins can help improve search engine optimization (SEO), which can help you generate more targeted traffic and better search results rankings. And, if you’re wondering what the best WordPress SEO plugin is, Look to the Right has you covered. We are experienced at working with WordPress and can show you how to make this platform and its plugins work for you.

Why SEO Matters

Before we dive into an explanation of the best WordPress SEO plugins, it’s important to understand why SEO matters. To put it simply, without quality SEO strategies in place, you’re playing a losing game. You simply develop your website and hope that the right people find it. With SEO, on the other hand, you’re taking proactive steps to help your target audience discover your website. In other words, you’re setting your site up in a way that appeals to both your customers and the major search engines. This can mean increased traffic, revenue, and success for your business.

The Importance of Effective Website Design

When people think of SEO, they often think of putting keywords in key places. And, while keyword placement is a part of SEO, it’s only a small part of it. You also have to design an appealing site that is easy to navigate and that provides your users with a positive experience from the first click to the last. Otherwise, they’re likely to leave your site within just a few seconds of finding it.

Fortunately, WordPress makes web design simple, but, for best results, you should still seek professional assistance. In fact, here at LTTR, we employ an entire team of skilled web designers, web developers, content writers, marketers, graphic designers, and SEO / SEM specialists who are experienced at building effective WordPress sites. Together, we use our knowledge and expertise to help our clients create WordPress sites that are primed for success. After all, even the top WordPress plugins are no substitute for quality site design.

A Plugin That Drives Results

Once you have a great site, you’re ready to start using what we consider to be the best SEO plugin for WordPress:

• The All In One SEO Plugin

But, just knowing which SEO plugin is best for WordPress is not enough. Making sure the plugin is set up correctly is a necessity. We can help you set up All In One SEO and any other plugins you may need so you can maximize their effectiveness. We can also implement other highly effective SEO strategies that can help strengthen and reinforce the plugins you’re using. Remember, plugins are not a replacement for professional SEO. They’re merely an extra aid that can help you see improved results.

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There’s a lot of debate over which WordPress plugin is the best WordPress plugin. Really, it all boils down to finding the best plugin for you. And, no matter which plugin you choose, you should combine it with other proven SEO techniques. To learn more about SEO, plugins, and how to make the most of your WordPress site, contact us today.

In today’s world, a quality business website is invaluable. However, if you’re like most organizations, you don’t have unlimited funds to spend. Thus, you may be curious about the average cost of building a website and what you can do to make it more affordable. Fortunately, here at Look to the Right, we offer reasonable pricing for businesses of all sizes and types.

Choice

So, how much does a website cost? Unfortunately, there’s no one, simple answer to that question. The price can vary based on many factors, such as whether you design your site yourself or hire a professional designer. However, professional web design is highly recommended if you want a quality site that garners results.

At LTTR, we understand that every business has its own budget and needs. That’s why we offer website design options with competitive pricing. We can help you stick to your budget while still getting the website you need to succeed.

Factors Affecting Cost

As mentioned, the cost to build a website can vary greatly. Typically, though, smaller businesses with less complex needs can expect to spend less than larger businesses or those who need custom designs that require significant development. At Look to the Right, we take the time to understand your business, its goals, and any budgetary constraints you may have. From there, we can come up with a web design strategy that works for you.

Quality

It’s normal to be concerned about website building costs. But, keep in mind that quality and SEO functionality is also extremely important. A poorly designed website could mean fewer clients and profits. A quality website, on the other hand, can help you attract the right traffic, build your brand, and increase conversions. Ultimately, a well-designed website is an investment in your business and your future.

Contact Us Today

If you want a great website but have concerns about costs, Look to the Right can help. We’d be glad to go over your options with you and help you find a solution that matches your budget. To learn more, don’t hesitate to contact us today. We look forward to speaking with you.

As a business owner, there may be times when you need to reach your current or prospective customers. Unfortunately, if your phone calls are labeled as “spam” or as a “scam risk,” people aren’t likely to pick up the phone. The good news is that there are things you can do to prevent your business phone number from being marked as spam. Here at Look to the Right, we can help you white list your professional phone number and get your calls answered.

Protect Your Reputation

When you unspam your phone number, you’re also protecting your professional reputation. Even if the “spam” label is just an error, it can still reflect negatively on your business and build the wrong kind of brand recognition. Luckily, we can help you in the process of getting your business numbers unmarked as spam as part of our reputation monitoring and management services. We can help you register with services that can validate your business phone numbers and keep them from getting marked as a potential risk.

Communicate Effectively

When your business phone number appears as spam, communication becomes a challenge. You may not be able to reach the people you need to reach. As a result, contacting customers, returning calls, and even arranging for deliveries and other business transactions can turn into a major hassle. When you allow us to help clear the spam rating on your phone number, you can get in touch much more easily. This not only helps keep clients happy, but it can also improve the flow of business and save you wasted time. If you’re tired of getting voicemail and playing phone tag, let us help you stop your business numbers from being marked as spam.

Achieve Greater Success

Businesses have enough hurdles to face. Don’t add in another one by dealing with a pesky “spam” label. When you get business numbers cleared, that’s one less thing that stands in the way of you reaching your goals. You’ll likely find it easier to connect with your target audience, tell others about new products or services, and maintain regular communication with your clients. As a result, you may see more sales, more conversions, and more success.

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Look to the Right can help prevent your business phone number from being marked as spam. To learn more, contact us today. We look forward to speaking with you.

Drawing targeted traffic to your website requires work and a good search engine optimization (SEO) strategy. Similarly, keeping visitors on your page and engaged requires quality content. Good web content should be informative and helpful. If your content has outdated information or is poorly optimized, it could harm your reputation and cost you conversions. Fortunately, however, there are some key indicators that your content needs improvement, as well as steps you can take to make it better.

Poor Engagement

The best sites provide opportunities for readers to engage with their website content. This might be a comments section at the end of each blog or page or a feature that allows them to share to social media. If you have these features in place, pay attention to how often they’re being used. If you’re not getting many shares, comments, or other interactions, this could mean that your content is not engaging readers the way that it should.

Here at Look to the Right, we specialize in creating informative, interesting content that people want to read. Furthermore, we can implement strategies to help increase engagement. That way, people are more likely to interact with your content and share it with others.

High Bounce Rates

Bounce rates are a telling indicator of how your onsite content is performing. Simply put, if people click on one page and then quickly navigate away, this likely means that the content or the design isn’t pulling them in. We can measure bounce rates and other performance indicators. We can also analyze your current pages and content and come up with an actionable plan to improve it. This can mean lower bounce rates and more success for your business.

Irrelevant Content

Some businesses have well-written, thorough content. But, if it’s content that no one wants to read, it can’t do its job effectively. Good content is based on a thorough knowledge of what topics and information your target audience is searching for. If you’re just guessing about what your audience wants to read, it’s very difficult to create compelling content. At Look to the Right, we carefully create content based on research. We analyze what your competition is doing and what your target audience is searching for. This helps us create content that is likely to appear high in relevant search results, attract visitors, and keep attention.

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As you can see, a lot goes into creating quality content. If yours isn’t all that it should be, don’t worry. We can help you improve your website content and reach your goals. To learn more or get the process started, contact us today.