man giving one star on review

The Best Ways to Respond to Negative Feedback

No one likes seeing a negative review of their business. In fact, a really scathing one may make you want to lash out in anger at the person who left it. However, there is definitely a wrong and a right approach in terms of how to respond to negative feedback from customers. And, if you want to stay in business, you have to handle negative reviews appropriately. After all, they’re just part of running a business.

Don’t Put It Off

First things first, when you see a negative review, you might be tempted to fire off an anger-fueled response. Don’t. Instead, take a deep breath. Think about your business and the image you want to portray. Then, once you’re calm, go ahead and get your response out.

 

Responding quickly is one of the best ways to respond to negative feedback, providing you keep your cool. That’s because a fast response shows customers that you care about what they have to say, that you stay on top of reviews and feedback, and that you immediately try to right any wrongs. This can restore the faith of the angry customer and show other customers the kind of business owner you truly are.

Say Thank You

When you respond to negative reviews, a “thank you” to the reviewer may be appropriate. Thanking them for coming to your establishment, supporting your business and even for sharing their feedback with you. After all, as hard as it may be to hear, bad feedback does ultimately help you to grow and improve. Plus, you want to start off politely and to show the customer respect.

Try to Make it Right

Finally, when responding to reviews, it’s always nice to try and do something to make things right, especially if you feel like your business genuinely did make a mistake of some sort.

Offering a discount, a free service or product, or even just a phone call to talk things over can really put you and your business in a positive light. Plus, it might enable you to keep a customer you might have otherwise lost for good.

Contact Look to The Right

Want more tips on how to handle negative reviews? Or, maybe you need help managing your online reputation in general. Whatever the case may be, Look to the Right can help. As a full-service SEO agency, we can help your business develop and maintain a positive online presence. Contact us to learn more about how we can help you!

 

computer with browser window and ranking sites in search results of web search engine, first place in the SERP

How to Pay Google To Rank You Better

Modern business owners know how important it is for their sites to rank near the top of relevant Google searches. In fact, a good ranking can mean the difference between a successful business and one that goes under.

You may wish you could just pay Google directly for better ranking for your business, and we argue you can!

Google attempts to be incredibly honest and fair in its rankings. However, some businesses do have an advantage. Businesses that understand how Google works and use their knowledge for their own benefit often secure higher rankings.

Stay On Top of the Latest Changes

The first thing you have to understand is that Google changes its algorithms and processes very regularly. Some of these changes are announced publicly, and it’s wise to stay on top of any and all news related to major updates or changes to Google’s algorithm. The more you know about Google and how it currently functions, the greater the chances you can improve your Google rankings. Don’t worry, you don’t have to take time away from your business to do so, thats why we are here.

With that said, though, just knowing what Google publicly releases isn’t enough. You also, ideally, need to know the inner workings of Google. That’s where skilled SEO companies come into play. The best companies have been researching and tracking Google for years and have an understanding of how it functions and how you can use the system to achieve the best results. By working with such a company, as well as doing your research, you can stay on top of all the changes Google makes and maintain high rankings for your business.

Technical SEO

How do you pay Google to rank higher? Technical SEO. Using what we know you can quite literally pay Google to rank your website higher. We don’t give away all our secrets. Contact us today to understand how you can pay Google to rank your site higher with Technical SEO.

Contact Look to the Right

A lot of these strategies are very complex, which is why it’s wise to enlist the help of a professional SEO firm. And, here at Look to the Right, we consider ourselves not just SEO professionals, but true SEO experts. If you’d like our help ranking higher on Google and to have a stronger online presence in general, feel free to contact us. You won’t be disappointed!.

Bitcoin Logo with Text Bitcoin Halving 2020

Bitcoin Halving 2020

Today we are proud to see the second Bitcoin halving take place since our involvement in working with Bitcoin, Ethereum, and other ‘cryptos’ over the last 4 years. What started as information gathering that lead to a sleepless week of reading to setting up a rig, to learning linux CLI commands to believing that an internet native currency is greatly beneficial to the internet and individuals we can’t be more thankful for the Bitcoin community, especially in Raleigh, NC for all the help and guidance in getting up to speed and helping us learn a lot along the way. It has been an amazingly exciting, educational journey of blocks along the way over the years. We are looking forward to further adoption over the next epoch!

Magento 1 End of Life

With the Magento 1 end of life being extended to June 2020, businesses have been given a little extra time to evaluate their next step. While many believe their only option is to migrate to Magento 2 or switch platforms due to security reasons, there is another option. Magento 1 can still be a viable option as an eCommerce platform if your work with the right developers. Magento security patches will still be created by the community and they can be incorporated into your existing site.

Why Stay with Magento 1?

The Magento 1 migration will not be as simple as a software update. There are migration tools, but it will require knowledge and expertise to complete the process. You can also expect a major change in the way you interact with the platform. Nothing will be backwards compatible, and you will need to update your themes and extensions. Business owners who are happy with the current version’s interface may want to stick with Magento 1.

The cost of a Magento migration is another reason many businesses would opt to stay with Magento 1. The cost of implementing Magento 2 will not be the only expense companies will face. The price of a yearly license will see a significant jump and may not be cost effective for some businesses. 

How Can I Keep Using Magento 1?

If you have the right Magento support, you can continue to use Magento 1 without change. Look to the Right (LTTR) has an expert team with years of Magento experience that can help keep you site safe and secure. We will keep you up-to-date with Magento security patches and ensure you are supported for years to come.  

The Magento end of life doesn’t have to be the end for you. If you are hesitant about the Magento migration, contact us for more information about how we can support you. We also have a wide variety of eCommerce SEO and internet marketing services to help you grow your brand and improve your web presence.

Commercial industrial construction

Google is Removing Accelerated Budget Delivery

Starting October 14, 2019 Google will be changing its ad delivery options. Search campaigns, Shopping campaigns, and shared budgets will no longer have the option of using accelerated budget delivery. Any campaigns that fit these criteria will be switched to standard budget delivery starting October 7, 2019.

If you are currently using accelerated budget, it is recommended you change to standard budget in your campaign settings page. Using 3rd party tools or scripts to switch network campaigns or shared budgets to accelerated budget may result in error.

Google has decided to make this change because campaigns with a limited budget often see a higher average Cost-per-click (CPC) when using accelerated budget delivery. This is due to ads showing more frequently in the morning when competition increases the cost. If your campaign is never limited by budget, you will not see any change.

The change was also made because campaigns with limited budgets using accelerated budget could have their ads only shown in one area. If the region you are targeting has multiple time zones your ads will not be seen in later time zones if your budget is depleted early in the morning.

Look to the Right (LTTR) continues to monitor and adapt to any changes Google makes. If you would like to create or improve your pay per click (PPC) Google Ads campaign, we can help. We can quickly implement any changes or make suggestions to help you get the best ROI from your campaign.
If you would like more information about PPC ad campaigns or any of our other internet marketing and SEO services, contact us today.

Google-Metrics-Post

New Ad Position metrics for Google Ads

Due to a lack of clarity on average ad position (says Google), Google has announced that they will be introducing new ad position metrics starting September 30, 2019. In the past, the top ad has not always been placed above the organic search results. This was leading to confusion for some over why some top ads had low click-through rates.

Google is introducing four new metrics. Two of metrics involve the absolute top position on the page. These are the ads that appear above the organic search results and all other ads. 

The other two new metrics involve all other ad positions above the organic search results. The new metrics are:

Impr. (Absolute Top)%:

Search absolute top impression rate is the percentage of your ad impressions that are shown in the absolute top position above all other ads and organic search results.

Search (Absolute Top) IS:

Search Absolute top impression share is the number of impressions you receive in the absolute top ad position divided by the estimated number of impressions you were eligible to receive in the absolute top ad position.

Impr. (Top)%:

Search top impression rate is the percentage of your ad impressions shown in a position anywhere above the organic search results.

Search (Top) IS:

Search top impression share is the number of impressions you received in a position anywhere above the organic search results divided by the estimated number of impressions you were eligible to receive in a position anywhere above the organic search results.

As always, Look to the Right is here to help you create or improve your pay per click (PPC) Google Ads campaign. We are a certified Google Partner and our experts have over a decade of experience working in internet marketing.
We are always on top of any changes in Google’s metrics so your business can get the best results. For more information about our internet marketing or SEO services contact Look to the Right today.