Computer with Pay Per Click written below

Digital Ad Revenue is On the Rise

Digital ad revenue is on the rise. In fact, according to The Wall Street Journal, there was a 35% increase in 2021, the highest growth since 2006. 

Many factors have likely contributed to this trend. For one thing, the U.S. Census Bureau reports a rise in new business applications. And, many of those new businesses turn to digital ads to build a customer base and market their products or services. There are also newer and more appealing digital advertising channels, such as podcasts and streaming services.

What This Means for You

As a business owner, you have to strike while the iron is hot. Now is the perfect time to invest in digital advertising. In particular, pay-per-click (PPC) advertising can be an effective way to generate traffic to your site. That, in turn, can generate more conversions, sales, and brand recognition. 

The Importance of PPC Management

When implemented correctly, PPC advertising can be very cost-effective. However, if you set your campaign up incorrectly or fail to manage it properly, you can end up wasting money by not reaching the right customers.  Fortunately, Look to the Right can help. As a Certified Google Ads Partner with over a decade of Google-specific experience, we are more than qualified to help you build, manage, and benefit from a PPC campaign.

Contact Us Today

Digital ad revenue is on an upward trend, and Look to the Right can help you manage it.  There’s no better time to invest in a PPC ad campaign. Contact us today to learn more. 

Look to the Right Offers Safe, Secure Hosting Services

Recently, the well-known web hosting company, GoDaddy, experienced a data breach that affected 1.2 million customers. This breach left customers vulnerable and exposed sensitive information, including:

  • Email addresses
  • Customer IDs
  • Database passwords
  • SSL private keywords 

Unfortunately, this type of exposure is a risk users take when they choose big box providers for web hosting. The good news is that something can be learned from the GoDaddy data breach: the importance of dedicated hosting from a reputable provider.

 

At Look to the Right, we are proud to offer not only dedicated website hosting but also dedicated IP addresses to help keep our customers’ information more secure.

Safety, Speed, and Satisfaction 

Our web hosting services are centered on safety. We saw the risk in trusting overwhelmed big box hosting companies years ago. This prompted us to take action and migrate our clients from GoDaddy to our own trusted server.

 As a result, our customers enjoy:

  • Competitive pricing 
  • Speed
  • Continual website backups
  • High levels of cybersecurity
  • Expert IT services
  • Dedicated customer support


Best of all, we offer the kind of personalized service you won’t find with a “chain” web hosting company. You won’t be just another website to us. Instead, we’ll take the time to understand your organization and its hosting needs, and we’ll use our expertise to find you a customized solution.

 

What’s more is that we don’t just put these safeguards in place once. Instead, we continually work to keep your information safe through regular monitoring, security upgrades, and being proactive against new and developing risks. With us, your site and your data can stay secure, which protects both your information and your reputation. 

Contact Us

Why take a risk with your business when there’s a better, safer option available? To learn more about our web hosting services and the many measures we take to protect you, contact Look to the Right today.

People Holding Variable Graph Arrow Over Foliage

The Growth of the Internet to 2019

The internet as we know it today, or, more accurately, the world wide web, first came to life in 1989. As it gained popularity, it slowly revolutionized and took over the world. Today, it is used daily by the vast majority of Americans. It has transformed the way that people buy, sell, communicate, and conduct business. What’s more is that it’s not done growing, making it even more vital for businesses to grow their online presence.

A Major Resource

Internet growth has to happen because the internet isn’t just a boon to communication. It’s a boon to the entire nation. In fact, it’s a major part of the country’s gross domestic product or GDP. According to the Internet Association, as of 2018, 10% of the United States’ GDP was made up of internet-related revenue. That translates to about $2.1 trillion in value. 

Add all of this to the fact that the internet directly employed 6 million tax paying people in 2018 [source: https://internetassociation.org/publications/measuring-us-internet-sector-2019/] and it’s clear that the internet is a vital asset to the nation. As a result, it’s not going anywhere anytime soon.

A Changing World

The internet changed the world, but the world has also changed in other ways. COVID-19, for example, has drastically altered the way that people live and work. With close contact with others discouraged, more people have started using the internet for business, education, work, and more. 

For proof of its growth, one only has to look at annual peak traffic statistics. Data Centre Review reports that, between 2016 and 2019, peak international internet traffic grew at an annual rate of 30%. As of 2020, that rate had skyrocketed to 47%, much greater than the anticipated growth rate of 28%. As the world changes, one truth remains the same: the internet is here to stay and is likely to become an even more fundamental part of modern society.

An Opportunity

People think of the growth of the internet as just a fact of life, something that has little to do with them. However, this couldn’t be further from the truth. Because the internet is growing and expanding constantly, it’s more important than ever to integrate with this resource, particularly for businesses.

Many modern customers no longer demand face-to-face interaction. Many even avoid it entirely in favor of quicker, easier, internet-based solutions. Thus, it’s imperative for professionals to harness this resource and find innovative ways to use it while they still can. Those who don’t will inevitably fall behind. 

A Path To Evolution

The internet will continue to grow and businesses that fail to fully utilize it wont. To keep this from happening to your business, start growing your online presence now. Change course, evolve, and make internet growth work in your favor. To learn more, contact Look to the Right, a leader in SEO and digital marketing.

container in the middle with explanation around

What is a Container?

These days, all kinds of technology exists. In fact, there’s so much that it can be hard to tell what’s legitimate and necessary from what isn’t. However, containers definitely fall into the useful category.

What is a container? You can think of it as a way to virtualize your operating system. Using a container, you can run different processes and programs. A good container will have everything you need in order to do so and offers many other benefits as well.

Abstraction

With an application container, your application can be separated from its environment. This simple fact offers many benefits. The main one is that you can work on upgrading dependencies, clearing up problems, and improving your application without letting other application specifics, like which version of software you’re using, get in the way.

Efficiency

Containerization also makes sense for many purposes because of how efficient it is. Without a separate operating system involved, containers don’t take up much room or tax a system much at all. In fact, they’re usually small enough in size that you can run several of them on one server at the same time.

Versatility

As if the above containers benefits weren’t enough, you’ll also find that containers are incredibly versatile. They can run anywhere and across different systems. Run them on Linux, Windows, or anything in between. Or, choose to run them on a public cloud. The choice is yours, which provides you with a lot of freedom and enables you to work in a way that works for you.

Learn More Today

As you can see, containers are a smart solution in many situations. But, if you’ve never used one before, you may be a bit confused about how they work or how to make the best use of them. Don’t worry, though. Look to the Right is here to help you understand containers and optimize their use in a way that benefits your business. To learn more, we invite you to contact us.

 

JPEG HAS RUN ITS COURSE

Why JPEG Has Run Its Course

Codecs are compression technologies that are used with all kinds of digital media. However, when it comes to images, one codec, the JPEG, has been considered the “leader” for quite some time. And, to be honest, in many ways, that time is (or should be) over.

While this familiar codec has certainly served its purpose well for a great many years, it’s starting to show its age. It lacks alpha transparency support, still clings to an 8-bit limit, and is easily surpassed by newer codecs, such as:

  • JPEG 2000
  • JPEG Excel
  • WebP
  • WebP2
  • HEIC
  • AVIF

If you’re still not sold on moving on from JPEG, just consider these compelling reasons to do so.

Consider Compression

Why replace JPEG, you may be wondering? After all, hasn’t it worked well for you all this time?

Well, first consider the fact that JPEG was made specifically for lossy compression of photographic images. And, while it can still get the job done in that department, newer codecs, such as JPEG XL and others, do the job better. JPEG XL, in particular, is great in terms of delivering higher fidelity.

Similarly, JPEG 2000 is an excellent choice for lossy or lossless compression of photographic images, while HEIC and AVIF lead the way in terms of lossy compression.

Ultimately, if a different codec can outperform your current one, why wouldn’t you make the switch? No matter how “tried and true” JPEG may be, it’s just as “tired” as it is “tried!”

The Fast and The Frustrating

Despite everything that has been said thus far, the JPEG still does well in terms of speed, at least to some degree and on some devices. This codec can be decoded very quickly. And, honestly, decoding speed matters more than anything if you want to get an image to its audience quickly.

However, with that said, JPEG does lack in terms of single image decoding and may not work as quickly on multicore processors, which came along after JPEG was invented and which are becoming increasingly more common. For this reason, when it comes to a speedy codec, newer options, including JPEG 2000, JPEG XL, and HEIC are often better choices.

Why Limit Yourself?

If you like to push the boundaries and hate limits, then there’s absolutely no reason to still be using JPEG. This basic codec is restricted to only 8-bit color precision. And, while that might work okay for SDR images or sRGB images, it is not suitable for HDR images or wide-gamut images.

Do be aware, however, that JPEG is not the only codec that fails to deliver in this area. WebP, despite being newer, can be just as bad.

If you want to avoid limits as much as possible (and no codec is truly limitless), then HEICs and AVIFs are probably your best bet, though you will have to be careful not to go over the maximum per-tile dimension.

Fabulous Features

Finally, let’s talk features.

When it comes to larger, more complex images, progressive decoding is a desirable feature, and it’s available on JPEG 2000 and JPEG Excel.

Newer codecs are also more likely to be adept at supporting alpha transparency, depth maps, and more.

In fact, when you make the switch to JPEG Excel, in particular, you’ll enjoy the following features:

  • Layer names
  • Spot-color channels
  • Selection masks

Learn More

When it comes to the codec known as JPEG, outdated is the perfect word to describe it. That much is clear.

However, knowing which codec to use and when can be confusing. If you need help optimizing your images, understanding the newer codecs, and presenting the best digital media possible, don’t hesitate to contact Look to the Right.

What is Docker?!

Many people, especially those who run their own servers, apps, or websites, have heard of Docker, though they might not be quite sure how it works. Whether you have or have not heard of Docker, however, it’s an important tool that you should familiarize yourself with.

So, what is Docker? Via this open source platform, you can develop or run your applications in what is known as a “container,” an isolated but shared environment that packages code and dependencies for a faster running application

Use Fewer Resources

The above Docker definition is pretty simple, but you may not be clear on why you should use Docker, apart from its speed. Well, one of the big reasons is that it enables you to keep your applications that are operating on the same host from causing problems with one another.

While other options have been developed to try and accomplish this goal in the past, few programs work as efficiently. Docker, which doesn’t use as many resources as other choices, such as virtual machines, is less taxing on your system.

Run Multiple Containers at Once

Using and understanding Docker is simple in other ways as well. In fact, one thing that most users quickly discover and love about Docker is that it allows them to run several containers at the same time, all thanks to their lightweight design. Thus, you can get more done at once compared to other tools.

Run Your App Anywhere

Perhaps one of the greatest benefits of using Docker is how portable and versatile it makes your applications. You can use them anywhere because Docker makes them convenient to pack and ship. This also makes for easier to do updates as needed.

Learn More Today

Hopefully, this Docker overview has helped you to better understand this option and its benefits. However, this information is somewhat complex, so don’t panic if you feel overwhelmed or simply need help navigating Docker and other modern software options.

Look to the Right is always happy to provide the help and support business owners need to successfully run and market their businesses online. No matter how tech-savvy you may be, we are here to support you. Contact us today to learn more about how we can help you use Docker and other tools available to you.