Prevent Your Business Phone Number from Being Marked as Spam

As a business owner, there may be times when you need to reach your current or prospective customers. Unfortunately, if your phone calls are labeled as “spam” or as a “scam risk,” people aren’t likely to pick up the phone. The good news is that there are things you can do to prevent your business phone number from being marked as spam. Here at Look to the Right, we can help you white list your professional phone number and get your calls answered.

Protect Your Reputation

When you unspam your phone number, you’re also protecting your professional reputation. Even if the “spam” label is just an error, it can still reflect negatively on your business and build the wrong kind of brand recognition. Luckily, we can help you in the process of getting your business numbers unmarked as spam as part of our reputation monitoring and management services. We can help you register with services that can validate your business phone numbers and keep them from getting marked as a potential risk.

Communicate Effectively

When your business phone number appears as spam, communication becomes a challenge. You may not be able to reach the people you need to reach. As a result, contacting customers, returning calls, and even arranging for deliveries and other business transactions can turn into a major hassle. When you allow us to help clear the spam rating on your phone number, you can get in touch much more easily. This not only helps keep clients happy, but it can also improve the flow of business and save you wasted time. If you’re tired of getting voicemail and playing phone tag, let us help you stop your business numbers from being marked as spam.

Achieve Greater Success

Businesses have enough hurdles to face. Don’t add in another one by dealing with a pesky “spam” label. When you get business numbers cleared, that’s one less thing that stands in the way of you reaching your goals. You’ll likely find it easier to connect with your target audience, tell others about new products or services, and maintain regular communication with your clients. As a result, you may see more sales, more conversions, and more success.

Contact Us Today

Look to the Right can help prevent your business phone number from being marked as spam. To learn more, contact us today. We look forward to speaking with you.

 

Man holding pencil infront computer

Signs Your Web Content Needs Improvement

Drawing targeted traffic to your website requires work and a good search engine optimization (SEO) strategy. Similarly, keeping visitors on your page and engaged requires quality content. Good web content should be informative and helpful. If your content has outdated information or is poorly optimized, it could harm your reputation and cost you conversions. Fortunately, however, there are some key indicators that your content needs improvement, as well as steps you can take to make it better.

Poor Engagement

The best sites provide opportunities for readers to engage with their website content. This might be a comments section at the end of each blog or page or a feature that allows them to share to social media. If you have these features in place, pay attention to how often they’re being used. If you’re not getting many shares, comments, or other interactions, this could mean that your content is not engaging readers the way that it should.

Here at Look to the Right, we specialize in creating informative, interesting content that people want to read. Furthermore, we can implement strategies to help increase engagement. That way, people are more likely to interact with your content and share it with others.

High Bounce Rates

Bounce rates are a telling indicator of how your onsite content is performing. Simply put, if people click on one page and then quickly navigate away, this likely means that the content or the design isn’t pulling them in. We can measure bounce rates and other performance indicators. We can also analyze your current pages and content and come up with an actionable plan to improve it. This can mean lower bounce rates and more success for your business.

Irrelevant Content

Some businesses have well-written, thorough content. But, if it’s content that no one wants to read, it can’t do its job effectively. Good content is based on a thorough knowledge of what topics and information your target audience is searching for. If you’re just guessing about what your audience wants to read, it’s very difficult to create compelling content. At Look to the Right, we carefully create content based on research. We analyze what your competition is doing and what your target audience is searching for. This helps us create content that is likely to appear high in relevant search results, attract visitors, and keep attention.

Contact Us Today

As you can see, a lot goes into creating quality content. If yours isn’t all that it should be, don’t worry. We can help you improve your website content and reach your goals. To learn more or get the process started, contact us today.

 

SEO graph man on background

How to Find a Great SEO Company

Search engine optimization (SEO) is about drawing targeted traffic to your website and helping it appear higher in relevant search results. However, good SEO, the kind that drives results, isn’t as simple as using a few keywords. Instead, it requires a thorough understanding of how the major search engines work. Thus, if you want to implement effective SEO strategies, you have to find a great SEO company.

Personalized Service

You should always pick an SEO company that offers personalized service. You deserve more than a one-size-fits-all approach. In fact, here at Look to the Right, we take the time to get to know each customer and their business. We take an in-depth look at their organization, their goals, their current SEO strategy, and their competition. From there, we come up with a strategic SEO plan that’s tailored specifically to each individual business. This type of custom approach can increase your chances of measurable success.

Experience

When you choose an SEO company, experience counts. You want a company that has a long history in the industry and that is up to date on the latest SEO strategies. We have 88 years of SEO experience and are backed by a team of highly skilled writers, web designers and developers, marketers, and SEO/SEM specialists. By handling everything in-house we have more control and are able better execute SEO strategies.

Measurable Results

At Look to the Right, we pride ourselves on taking a results-driven approach to SEO. Our goal isn’t just to bring more traffic to your website. It’s to bring in the right traffic, the kind of traffic that leads to conversions and increased success. Additionally, we monitor each of our SEO strategies and their performance. Then, we make changes as needed. Quality SEO companies don’t just implement strategies and send a bill. Instead, they understand that good SEO requires constant monitoring and updates.

Contact Us Today

When you choose the right SEO company, there’s no limit to what you can achieve. If you’d like to learn more about us and how we can help your business, contact us today. We look forward to speaking with you.

 

Update neon light sign

Why You Should Update Your Website

43% of marketers surveyed reported an increase in rankings or traffic after updating their websites. Furthermore, failing to update can have negative consequences. Look to the Right can help keep your site fresh, modern, and effective with SEO services and regular updates.

Why You Should Update Your Website

Business websites serve many purposes. They provide visitors with information about your business and what it has to offer. However, they should also draw in new traffic, build your brand, and help you establish a positive web presence. But, you can’t just build a website and expect it to thrive. Instead, there are many reasons why you should update your website on a regular basis.

Engage Visitors

The content on your website matters. It affects the overall tone and feel of your site. It also impacts how people view and remember your business. If you want to continue to engage visitors, you have to keep your content fresh and modern. It should be useful, relevant to current trends and needs, and easy to understand.

When you update your site and your content, you can draw in new visitors and keep current customers interested and informed. In fact, in a recent survey of marketers, 45% reported that they saw an increase in engagement after updating their content. Additionally, 43% reported an increase in rankings or traffic.

Attract Attention

Website updates can also help improve your search engine rankings. Major search engines, such as Google, take notice of how frequently sites are updated. Sites that stay stagnant often fall lower and lower in relevant search results. This can lead to decreased traffic, which can further impact search engine rank.

Improve Your SEO

When you regularly update your website, you can also improve your SEO. At Look to the Right, we pay close attention to how your site is performing. This allows us to determine which keywords and strategies are working and which ones need to be revised. As a result, your site and your SEO can continue generating the outcomes you want.

Also See: Continuous Integration And Continuous Deployment

Contact Us Today

Now that you understand why you need to update your website, it’s time to take action. Look to the Right can help you maintain and continually update your site. To learn more about our services and what they can do for you, contact us today.

 

SEO Vs. PPC

While 70% of marketers view SEO as more effective than PPC, both have their strengths. Look to the Right can help you use these and other online marketing strategies to achieve your goals.

SEO Vs. PPC

In today’s competitive world, it’s not easy or cheap to get noticed online. Many businesses use one or more strategies to attract revenue. Two of these strategies are SEO and pay-per-click advertising. Both can be helpful when implemented correctly. The key is to use the right strategies in the right ways.

SEO

In the battle of SEO vs. PPC, SEO wins out, at least according to marketers. Databox reports that 70% view SEO as the more effective option. And yet, only around 30% of small businesses have an SEO strategy in place. Without one, you will be missing out on traffic, increased sales and conversions, and many other benefits.

 

An effective SEO campaign can help your business site rank higher in relevant search results. It can also help build your brand and make it more recognizable. Plus, unlike with PPC, you don’t have to pay for the traffic you receive resulting in higher margin sales.

PPC

While SEO is helpful, PPC advertising has a lot to offer as well. You do have to pay when your ads are clicked on. However, if your campaign is set up correctly, you can reach a very specific audience, which can increase the chances of sales and conversions. Additionally, PPC can help you achieve your desired results more quickly than SEO. With the ability to customize, time and execute this makes PPC very attractive to businesses. In addition PPC on search engines can accomplish amazing research that you can then use on SEO campaigns!

Joining Forces

At Look to the Right, we see the value in both PPC and SEO. PPC can be effective at reaching short-term objectives, while search engine optimization is more of a long-term strategy. And, with our help, you can use both to work toward your revenue and proffit goals.

We offer a range of SEO services to meet your needs. From website design to keyword research, content creation, and more, we’ve got you covered. We are also a certified Google Ads partner and offer full-service PPC management.

Contact Us Today

Why limit yourself to just one marketing strategy? Instead, use a combination of methods to get the results you want. To learn more about SEO, PPC, and other online marketing services from Look to the Right, contact us today. We look forward to serving you.

Computer with Pay Per Click written below

Digital Ad Revenue is On the Rise

Digital ad revenue is on the rise. In fact, according to The Wall Street Journal, there was a 35% increase in 2021, the highest growth since 2006. 

Many factors have likely contributed to this trend. For one thing, the U.S. Census Bureau reports a rise in new business applications. And, many of those new businesses turn to digital ads to build a customer base and market their products or services. There are also newer and more appealing digital advertising channels, such as podcasts and streaming services.

What This Means for You

As a business owner, you have to strike while the iron is hot. Now is the perfect time to invest in digital advertising. In particular, pay-per-click (PPC) advertising can be an effective way to generate traffic to your site. That, in turn, can generate more conversions, sales, and brand recognition. 

The Importance of PPC Management

When implemented correctly, PPC advertising can be very cost-effective. However, if you set your campaign up incorrectly or fail to manage it properly, you can end up wasting money by not reaching the right customers.  Fortunately, Look to the Right can help. As a Certified Google Ads Partner with over a decade of Google-specific experience, we are more than qualified to help you build, manage, and benefit from a PPC campaign.

Contact Us Today

Digital ad revenue is on an upward trend, and Look to the Right can help you manage it.  There’s no better time to invest in a PPC ad campaign. Contact us today to learn more.