Bitcoin Logo with Text Bitcoin Halving 2020

Bitcoin Halving 2020

Today we are proud to see the second Bitcoin halving take place since our involvement in working with Bitcoin, Ethereum, and other ‘cryptos’ over the last 4 years. What started as information gathering that lead to a sleepless week of reading to setting up a rig, to learning linux CLI commands to believing that an internet native currency is greatly beneficial to the internet and individuals we can’t be more thankful for the Bitcoin community, especially in Raleigh, NC for all the help and guidance in getting up to speed and helping us learn a lot along the way. It has been an amazingly exciting, educational journey of blocks along the way over the years. We are looking forward to further adoption over the next epoch!

Magento 1 End of Life

With the Magento 1 end of life being extended to June 2020, businesses have been given a little extra time to evaluate their next step. While many believe their only option is to migrate to Magento 2 or switch platforms due to security reasons, there is another option. Magento 1 can still be a viable option as an eCommerce platform if your work with the right developers. Magento security patches will still be created by the community and they can be incorporated into your existing site.

Why Stay with Magento 1?

The Magento 1 migration will not be as simple as a software update. There are migration tools, but it will require knowledge and expertise to complete the process. You can also expect a major change in the way you interact with the platform. Nothing will be backwards compatible, and you will need to update your themes and extensions. Business owners who are happy with the current version’s interface may want to stick with Magento 1.

The cost of a Magento migration is another reason many businesses would opt to stay with Magento 1. The cost of implementing Magento 2 will not be the only expense companies will face. The price of a yearly license will see a significant jump and may not be cost effective for some businesses. 

How Can I Keep Using Magento 1?

If you have the right Magento support, you can continue to use Magento 1 without change. Look to the Right (LTTR) has an expert team with years of Magento experience that can help keep you site safe and secure. We will keep you up-to-date with Magento security patches and ensure you are supported for years to come.  

The Magento end of life doesn’t have to be the end for you. If you are hesitant about the Magento migration, contact us for more information about how we can support you. We also have a wide variety of eCommerce SEO and internet marketing services to help you grow your brand and improve your web presence.

Commercial industrial construction

Google is Removing Accelerated Budget Delivery

Starting October 14, 2019 Google will be changing its ad delivery options. Search campaigns, Shopping campaigns, and shared budgets will no longer have the option of using accelerated budget delivery. Any campaigns that fit these criteria will be switched to standard budget delivery starting October 7, 2019.

If you are currently using accelerated budget, it is recommended you change to standard budget in your campaign settings page. Using 3rd party tools or scripts to switch network campaigns or shared budgets to accelerated budget may result in error.

Google has decided to make this change because campaigns with a limited budget often see a higher average Cost-per-click (CPC) when using accelerated budget delivery. This is due to ads showing more frequently in the morning when competition increases the cost. If your campaign is never limited by budget, you will not see any change.

The change was also made because campaigns with limited budgets using accelerated budget could have their ads only shown in one area. If the region you are targeting has multiple time zones your ads will not be seen in later time zones if your budget is depleted early in the morning.

Look to the Right (LTTR) continues to monitor and adapt to any changes Google makes. If you would like to create or improve your pay per click (PPC) Google Ads campaign, we can help. We can quickly implement any changes or make suggestions to help you get the best ROI from your campaign.
If you would like more information about PPC ad campaigns or any of our other internet marketing and SEO services, contact us today.

Google-Metrics-Post

New Ad Position metrics for Google Ads

Due to a lack of clarity on average ad position (says Google), Google has announced that they will be introducing new ad position metrics starting September 30, 2019. In the past, the top ad has not always been placed above the organic search results. This was leading to confusion for some over why some top ads had low click-through rates.

Google is introducing four new metrics. Two of metrics involve the absolute top position on the page. These are the ads that appear above the organic search results and all other ads. 

The other two new metrics involve all other ad positions above the organic search results. The new metrics are:

Impr. (Absolute Top)%:

Search absolute top impression rate is the percentage of your ad impressions that are shown in the absolute top position above all other ads and organic search results.

Search (Absolute Top) IS:

Search Absolute top impression share is the number of impressions you receive in the absolute top ad position divided by the estimated number of impressions you were eligible to receive in the absolute top ad position.

Impr. (Top)%:

Search top impression rate is the percentage of your ad impressions shown in a position anywhere above the organic search results.

Search (Top) IS:

Search top impression share is the number of impressions you received in a position anywhere above the organic search results divided by the estimated number of impressions you were eligible to receive in a position anywhere above the organic search results.

As always, Look to the Right is here to help you create or improve your pay per click (PPC) Google Ads campaign. We are a certified Google Partner and our experts have over a decade of experience working in internet marketing.
We are always on top of any changes in Google’s metrics so your business can get the best results. For more information about our internet marketing or SEO services contact Look to the Right today.

Look to the Right is Now Officially HUB Certified!

Look to the Right (LTTR) is proud to announce that we are now HUB certified by the North Carolina Department of Administration (NCDOA). LTTR has been a 100% minority-owned business since our founding. We are able to provide internet marketing and SEO services in multiple languages so our customers can reach a wider audience. Our diverse team has continued to evolve and adapt to the fast-paced world of internet marketing. We would like to thank our clients again for their trust and continued support.

What is HUB certification?

Historically Underutilized Business (HUB) is a certification usually issued by states to recognize businesses that are at least 51% owned and operated by a minority group. This certification is designed to provide resources, information, and support to these businesses. Some of the groups eligible for this certification are African Americans, Asian Americans, the disabled, the economically disadvantaged, Latino Americans, Native Americans, and women. HUB certification is usually only given to small businesses, so you know you’re helping to support the community when you buy their products or use their services. 

Digital Marketing

At LTTR we have always strived to provide the highest quality digital marketing services to the North Carolina community and beyond. We can help your company get the notice it deserves both locally and globally. We provide a variety of top quality internet marketing services in the language you need. You can always trust that LTTR will be:

Fast

LTTR is always attentive to our client’s needs. If you need an ad changed for your pay per click (PPC) ad campaign or need us to reach out to your customers with our reputation monitoring and management services, you can trust we will get it done right and done quickly. 

Reliable 

We have been part of the Raleigh community for well over a decade so you know we are here for you. If you ever have any questions or concerns, you have the ability to contact our founder Noah directly.  

Knowledgeable

LTTR has the tools and experience to provide you with the best quality internet marketing and search engine optimization (SEO) services. Our team is filled with experts in their field. We have web designers/developers, content creators, and SEO specialists who have spent years honing their craft. 

Call us today

If you have questions about any of our services, feel free to contact us. We can help your company design a customized internet marketing strategy to take your business to the next level.

LTTR WILL NOW Officially Begin Observation of US HOLIDAYS

After over ten years of non-stop working towards helping our clients reach their goals, Look to the Right (LTTR) will begin to officially observe US holidays.

For the past decade+ LTTR has never actually taken an official holiday: There has always been someone on staff working every business day, something we have taken much pride in. However, starting with Thanksgiving 2019 LTTR will observe the same US holiday schedule as the NYSE, which can be found accessing this link. (Our work hours have actually matched the NYSE for years.)

Regardless, there’s no reason to worry: If there is ever an urgent need our international office and staff will maintain their availability and as always, every client can reach the owner’s (Noah’s) cell phone in order to get immediate solutions to any unexpected problems.

At LTTR we are focused on offering the best possible service to each of our clients, a goal we will continue striving for every day of the year.