Why Link Building Is An Essential Component For Your Business SEO

If you’re trying to make your business stand out online, link building is a major factor to be considered.

Think of links as the road that search engines and users use to navigate between websites and webpages. Search engines use links to discover new webpages and determine how well a page should rank. Knowing this, you can easily understand why link building is an essential component for your business.

Link building can be defined as the process of creating great content and acquiring hyperlinks from other websites to your own in order to send users straight to it.

As far as SEO strategies go, link building is one of the most important & valuable, but also one of the most difficult to master by taking a lot of time away from SEO experts. This is why if you take on the art of link building, you will not only beat your competition when it comes to search engine rankings, but also other SEOs!

Why link building is relevant to your business

The reason behind why link building is an essential component for your business comes from links being like votes of confidence to content on your site. This is especially true in the eyes of search engines, with top quality sources links acting as an immediate boost for your business’ online presence.

Once search engines have crawled pages on the web, they can get the content from those pages and add it to their indexes. This way, they are able to decide whether or not a page is deemed good enough to be ranked high for relevant keywords. Some specific factors they look at in order to make this decision are content, number of links pointing at the website from external websites, and the quality of those referrals.

Therefore, if a website is deemed top quality and reliable, an authority of sorts recommends your site by linking to it, the search robots will deem it as points in your favor and push you higher through search rankings while indexing you faster and possibly more frequently.

Benefits of a proper link building campaign

What makes link building an essential component for your business is the fact that it provides you with higher rankings, and a well built campaign can help you in building your brand, sending referral traffic to your site, with faster site indexing, more frequent indexing and with building connections.

Link building helps you establish your brand as an authority in your field, meaning that high quality content that is linked to a site with authority helps you in marketing your business to users and transforming those referrals into potential clients/customers/patients.

Since the main point of having a successful link building campaign is getting referrals from sites of high authority, part of the job will be to create connections with businesses/sites in your niche. you.

By having your content recommended by them, the users of these sites will be referred straight to you. If you happen to consistently offer top quality content, these referrals will also trust you and continue coming back to try what you have to offer them, which boosts your online business.

Link building in the right way

As you are certainly well aware, Google is quite serious about who it’s sending to the top of search results. SEO strategy link building is meant to be used very wisely and intelligently, otherwise done incorrectly it could potentially get you banned.

When creating a link building campaign, you must start with something worth linking to in the first place and have a deep understanding of Google’s policies about quality links. They change often once Google finds they’re being abused, and even some tactics that were encouraged at some point historically might not remain relevant today.

Link building is an essential component for your business, but in order for it to work, it must be used with care and be conscience. Arming yourself with a solid strategy will not only give you higher rankings, but position your website, and therefore your business, as one to be trusted. Nothing brings in more sales and growth than that.

See Also: Competitive SEO, Technical SEO, SEO is High Tech Work.

3 Ways To Rethink Your SEO According To Google’s Marketing Team

Just because Google is the king of everything regarding search engines, doesn’t mean that the people at Google don’t deal with challenges of their own when positioning their own websites.

According to a recently published article in the Think It With Google website, they have to stay up to date on website SEO strategies in order to not be left behind. Experience has taught the Google Marketing team to apply a few certain strategies when it comes to positioning. They’ve come up with and shared 3 ways to rethink SEO in order to boost everyone’s online presence.

This cohesive website SEO strategy can be put into place by everyone who owns and manages a website by taking into account all of the algorithm and policy changes Google uses in order to ensure users are getting the most accurate results to their searches.

Strategy #1 – Think Big, Start Small:

When looking for ways to rethink your SEO strategy, it’s always good to think big but start small. Minor, incremental changes to a site’s overall optimization strategy can produce noticeable gains over time.

In the cited article, the author mentions the increase in organic traffic gained by Google My Business marketing site as an example of how once a few changes are installed, such as implementing canonicals (to show search engines what URLs to index), or improving metadata, rankings immediately see a difference.

By conducting an SEO audit to your website or simply examining and recognizing the weak points it may have regarding search engine optimization, you too can detect what little changes need to be implemented in order to boost your SEO and increase the organic traffic that comes into your site.

Strategy #2 – Embrace Changes

Search features are continuously evolving, which is why we’re always trying to catch up with them. Therefore, a surefire way to successfully rethink your SEO strategy comes from going with the flow and embracing said changes, instead of fighting or finding yourself surprised by them.

By experimenting with these changes you can come up with better SEO results over time.

Strategy #3 – Focus Your Efforts And Consolidate

While it can be tempting to create multiple websites targeting different locations or customer profiles and using very similar content in all of them, these types of strategies haven’t worked in favor of the Google Marketing Team and probably won’t work in your favor either.

Experience has taught Google that when looking for ways to rethink your SEO strategy so that results improve organically over time, it is best to focus efforts and consolidate just one good website instead of multiple microsites.

Duplicate content confused both users and search engines. While on-page performance matters, it is never more efficient than a website SEO strategy that takes into account your entire web ecosystem.

Applying The Google Point Of View To Your Website’s SEO Strategy

Just like the rest of us, Google is constantly trying to improve and get SEO right by adding whatever changes that can get better rankings. Looking at their own example, we learn that a good website SEO strategy must be solid enough to drive powerful results, but also flexible and capable of adapting to changes while flowing in the direction of optimal results.

By taking their experience into account you too can boost your site’s SEO performance and make sure you’re not left behind.

For the real insights and strategies to help your SEO Contact LTTR Today!

How Ignoring SEO Can Affect Your Bottom Line

A proper SEO strategy is in charge of bringing qualified traffic to your website. This means it is abundant in quality content and tailored to the specific needs of your customers, therefore bringing a higher conversion rate than other practices.

Even though many people are still convinced SEO is more of a luxury than a necessity, neglecting the results of a properly planned SEO strategy will make you completely unaware of all of the ways in which ignoring SEO affects your bottom line.

With objections such as it being unpredictable or taking too long to offer results, many businesses disregard the potential SEO has to attract high quality traffic in every stage of the sales funnel. When your customers find content that’s meaningful to them, their needs are satisfied and your conversion rates go up.

So next time you’re arguing with a boss or colleague about implementing an SEO strategy into your business, keep in mind all of the ways in which ignoring SEO can affect your bottom line negatively.

Using PPC as replacement for SEO:

An SEO optimized website targets people at all stages of the sales funnel, but PPC may often take them straight to the sales page, meaning you end up missing out on a wide variety of potential leads that could be just starting to look into what they want from your business.

You may not really know who’s been primed by organic content before converting via PPC marketing, 44% of shoppers start their purchasing process by going through a search engine.

While PPC may come with a higher conversion rate for specific terms than SEO, it casts a more narrow net. By allowing you to reach a wide pool of customers in different stages of the sales process, SEO ends up being a major opportunity to build your brand’s authority.

Misunderstanding your niche:

A good SEO strategy is one that understands how your visitors think and what they’re looking for. In order to do so, the process of optimizing your website goes beyond a few high traffic terms and digs deep into the thought processes of your customers. As a valuable insight into how people are more likely to find you, if missed, could cause a great loss of revenue for your business this quarter and many to come.

Google Updates catching you off guard:

Last August Google’s core algorithm was updated and many websites reported great loss on traffic. Ultimately, the site’s most affected by these changes were those deemed lacking EAT – expertise, authoritativeness and trustworthiness.

A proper SEO strategy focuses on creating quality content and building trust amongst your visitors, putting your business as an authority in front of your audience. While there’s no way to predict how Google’s algorithm updates can affect your rankings, following SEO’s best practices can help in mitigating the risk of being negatively impacted by it.

Ill advised website redesigns:

Ignoring SEO can affect your bottom line by leading you to a bad website redesign. If you happen to disregard SEO during this process and hire a website developer who doesn’t take SEO into consideration, your developer(s) will surely inadvertently make mistakes and cause other serious technical SEO errors and complications. These mistakes result in a Google demotion, therefore not only getting your rankings lowered/removed, but also your online income streams.

Lack of credibility and customer trust:

Organic listings come with debatably much more credibility to consumers than paid listings do. Being at the top of the first page of Google results in your industry comes as a great reference, which reinforces the perception that your company is one with enough authority and expertise to be trustworthy.

SEO doesn’t just benefit sales, but positions you as a trustworthy service provider to your customers. By ignoring SEO and having your site at the bottom of organic listings, visitors will certainly suspect your credentials, which could even end up affecting your PPC ads’ conversion rates.

With so much content floating around the internet, credibility is one of your main allies.


Ignoring SEO can affect your bottom line by leading you away from prospects, stealing your businesses credibility and holding you back from greater sales opportunities, which will in turn be taken by those amongst your competitors who are paying attention and using SEO practices to their advantage. Don’t let this happen to your website and hire an SEO expert to guide you through the process and help your business reach the top of its industry.

How To Stay Up To Date In SEO

Search Engine Marketing is constantly changing and evolving. This means that even if you have invested time and money to bring your page to the top of search engines, said strategies could end up being outdated in just a few month’s time. So how can you stay up to date in SEO?

Google’s algorithm changes drastically every 6 months approximately, while experiencing certain tweaks in between so that the ranking factors that feed into them provide a better user experience and the most accurate results possible. While this is great for the user audience, it can be time consuming and energy spending for those handling the SEO for their own websites.

Professional SEO marketers make it part of their job to keep up to date with SEO. Although you may have other important things to take care of as well, it’s important that you set aside some time during your week to follow a few of these simple steps and stay up to date in SEO, so that you won’t find yourself wasting all the work you’ve done so far.

Keep Up To Date In SEO Trends:

It isn’t enough to only read a few blogs every 6 months. You need to actually study SEO trends regularly in order to stay up to date. Set aside a couple of hours in your work week to check up on SEO. Start by following these tips and consulting a variety of trusted sources on the subject.   

Subscribe to SEO blogs

The web is filled with great SEO blogs specialized in offering informational content. They will serve you to stay up to date in SEO and educate you about certain other topics involving digital marketing. Make yourself a list of trusted, authoritative blogs, such as LTTR’s own, where you’ll find a myriad of news and tips in the subject.

Use Social Media to your favor

Social media is a great way to stay informed because many of the thought leaders in SEO share their knowledge and various industry content on their feeds and profiles.

By following us on Twitter, Facebook or LinkedIn, you have the chance to know first hand what’s going on in the SEO community. Since some of the thought leaders may work alongside industry insiders, you’ll get an advance on general changes along the industry.

As a social media tool, Twitter is one where many SEO professionals and agencies discuss what’s happening in the SEO industry. With this in mind, you can create a stream based on specific keywords such as “google updates”, “google algorithm changes”, etc .

Subscribe to the Google Webmaster Central blog

When looking to keep up to date in SEO, there’s no better way than to go straight to the source and consult the Google Webmaster Central blog frequently. Here, Google shares news on general algorithm updates, search engine developments and changes to policies, so it should be a must on your reading list.

Browse SEO forums

Google Webmaster Central forums is one of the most popular forums in the web to share a conversation with experts in the subject. In them, SEO professionals share information about algorithm updates or changes to search engines policies.

Set up Google Alerts on SEO news

Google Alerts save you time by sending a notification straight to your eMail every time pages with relevant search terms you’ve provided show up on the search engine. By setting up a few alerts on “SEO news” or “SEO algorithm searches”, you’ll be receiving information straight to your inbox.

As you can see, SEO isn’t a “set it and forget it” business strategy but rather one that requires you to stay up to date by informing yourself constantly, especially if you’re the only one handling the SEO for your business. These tips will be a good starting point for you to keep up to date in SEO and not allowing any changes to take you by surprise.

Otherwise, if you prefer to have the Pro’s handle it all for you, contact us today!

How Voice Search is Changing SEO

Thanks to apps with voice recognition capabilities such as Apple’s Siri, Google’s Google Home Search and Google search, and Amazon’s Alexa, voice search is big in a new way of looking up information online. Of course, this means that the way people find content is different, so it’s time to pay attention to how voice search is changing SEO.

According to Google, voice searches are currently at a 20% of mobile app and Android services searches. This number is expected to increase gradually in the future, with predictions such as ComScore’s announcing that by 2020, 50% of all searches will be made by voice.

How voice search is changing SEO

Since it’s faster and more convenient to talk directly into your phone than typing in a search query, users are starting to gravitate towards voice search. This in turn makes it so that the way in which we phrase and word our searches also changes, directly affecting SEO and marketing practices based on keyword search, especially now that word accuracy keeps improving.

All of this means that the way people are asking search engines for a query is changing. Instead of typing “mexican food restaurant NYC”, they are asking “where is the best mexican food restaurant in New York city?”. So, how exactly is voice search changing SEO, search traffics, and marketing strategies?

Natural language searches

A voice search involves structured, full and grammatically correct sentences, which means that the traditional way in which SEO uses keywords no longer works as well for optimizing and it becomes necessary to keep in mind natural language searches.

With this in mind, Google is already working on how to best accommodate conversational search queries into their system.

An increase in mobile searches

The use of voice search is more popular in mobiles since it brings greater convenience for the users, who can now ask their search queries while driving or handling other activities. This means that the number of mobile searches and mobile voice search users is growing day by day, so optimizing your site for mobile is imperative more now than ever.

Searches have become more local-based

There’s plenty of research indicating that voice searches are much more focused on local-based searches than text-based ones. Because voice search depends entirely on language and people speak many different languages, online businesses looking to rank properly must take into consideration the SEO localization strategies in order to not get lost amongst the organic search results.  

How to stay up to date with voice search changing SEO

Since this has become an increasingly popular tool, business owners looking to stay on top must adjust to the way voice search is changing SEO.

Long-tail keywords are still a must

Since voice searchers may use longer queries, it’s time to take into consideration natural language and target long-tail keywords. Consider the way your prospects will most likely phrase their searches and use analytics tools to help you search for terms that fit best.

Take advantage of FAQ pages

A FAQ page is filled with sets of questions that customers are most likely to ask, making this a great way to optimize your website and include words used in voice search queries such as “what”, “where”, “when”, “who”, “how” and “why”. By providing answers to these questions in your blog and social media posts as well as in your website, your chances to rank higher amongst voice searches improve.

Take a natural approach to your content

Since search queries are made in a natural conversational tone, voice search is changing SEO by making it necessary for marketers to write content in a natural voice. This makes the brand much more conversational so that your site is more related to customer’s voice searches.

Mobile responsiveness is a major must

By this time, your website should already be adapted to mobile browsing in order to play well with search engine results. However, in 2019 and thanks to all the ways in which voice search is changing SEO, this has become a fully indispensable feature. As we mentioned earlier, voice searches are mostly mobile-based, meaning that in order to follow a successful SEO strategy your site must be adapted to fit this format.

Localize your content

Since searches have become more local-based thanks to voice search, with customers using specific locations and words such as “near me” or “around me” when basing their questions, businesses must stay up to date and improve their localization strategies in order to receive more traffic.

Voice search is here to stay which changes and affects SEO deeply. Therefore, as a smart online business strategy, you should be taking advantage of these tips and tricks to start optimizing your content for the changes ahead so that your website doesn’t end up buried at the bottom of search results.

Contact the LTTR Experts to get the real-time insights and strategies for Voice Search Today!

 

See Also:

Optimizing for Voice Search

Implementing Digital Marketing for a Dental Practice

There used to be a time when a business could get attention from consumers via radio and tv ads, mail marketing and appearances in the phone book and local newspapers. Those times are no more and reality is that 85% of consumers are using the internet to search for local businesses[source].

Most of your clients aren’t listening to the radio anymore, they’re on Spotify and listening to podcasts. They’re not checking the local newspaper and instead consuming digital media at a fast pace. Old marketing strategies are no longer effective so it’s time to jump into the future and get right onto digital marketing for dental practices.

Digital marketing isn’t just a matter of social media and newsletters, it’s a way to reach a wider audience and deliver your message to the right people, those who are already out on the web looking for a dental practice like yours.

Keep reading as we look at some of the benefits of digital marketing for dental practices and find out how you can dive right into this new pool of prospects, help your business grow and stay on top.

Digital marketing for dentists vs. traditional marketing strategies

Digital marketing for dental practices makes it possible for you to track results and make the most out of the money you’ve spent. While traditional marketing methods can reach a large audience, there’s no way for you to know how many of those prospects are actually looking for a dentist.

Sure, traditional marketing methods can work and still do, but they’re simply not as effective as digital marketing has proven to be. There’s no way to target your marketing strategy towards a specific group of people using traditional methods. But with digital marketing, it is possible for you to select the demographics, location and more of the people you’re interested to reach with your ad, therefore making it possible for you to create specific ads for specific people of specific ages in specific places.

With offline advertising, every member in your audience receives the same message and for many of them, that message won’t be relevant.

Tools like Google Analytic Demographics help you measure variables such as impressions, click through rates, costs per conversion and so much more, letting you know exactly how your money is being spent and allowing you to track results in a way no traditional marketing strategy ever will.

When it comes to costs, digital marketing is by far a more affordable option. Even if you decide to invest big in Pay Per Click ads, Adwords and SEO strategies, when used right these tools are proven to have a fantastic return on investment.

Creating a digital marketing strategy for your dental practice

A properly executed digital marketing campaign for dental practices allows you to target potential, current and even former patients with the appropriate message for them, at the right time and over the best possible channels.

Paid digital advertising

Pay Per Click (PPC) ads are a very effective way to get your practice’s name out there, especially to patients who may not have heard of you before. PPC can be split into search, social and display ads, all different manners in which to use advertising platforms to get your content in front of potential patients. When done right, the return on investment of these digital marketing for dentists practices will be highly beneficial for your business.

When building a paid digital advertising campaign, you’re in total control of the message being sent, while also being able to track the results in detail. For example, if you’re looking to advertise your dental whitening services, creating a well-crafted specified message will be key to the success of your campaign.

Said PPC advertisement can be used in search ads, which are online ads that appear on search engine results everytime someone looks up a certain service, phrase or product associated to your dental practice on Google or any major search engine. It can also be used in social media platforms and display ads, which are the ad boxes that appear on the tops or sides of a website.

Depending on your specific goals and target audience, it’s up to you to decide which of these paid advertising strategies will work best for your dental practice.

Sponsored content

Sponsored digital content is paid content that’s shared on blogs or other publication sites aligned to your business, providing the type of information that the site’s audience is already looking for. For example, your next teeth whitening ad could appear in a beauty blog, right next to a post mentioning different tips to attain a white, pearly smile.

Video advertising

In this day and age it’s all about the visuals, with videos being a major success in the digital marketing world.

Video ads can be a great way to advertise your practice because audiences online are looking for content, but they want it in a format they can easily consume and engage with, and a video happens to be the perfect form.

Creating a pool of content people will want to view, such as videos sharing tips and advice regarding oral health, testimonials from your current patients, or “How To” guides is a perfect way to get people interested. When they’re interested, they’ll want to share your content and spread your message.

Email marketing

A common strategy in digital marketing for dental practices comes from email marketing. It works by sending a targeted email to a customer or lead list. This could be a newsletter, special offers or even the chosen way to share medical results with your patients.

Remarketing

Remarketing acts as a constant reminder of your dental practice’s services to potential customers. It works by collecting the data of websites browsed by your prospects in order to later send them ads featuring content coming from those same sites they were previously looking at.

For dental practices, remarketing works as a way to push people into scheduling an appointment with you, while allowing you to track users who have gone through your website without incurring into any significant actions, and sharing your ads on other websites they visit.

Analytics

Of course, the best part about all of these strategies is the time in which you’re able to track down all of your efforts, and that’s when marketing analytics comes in. With the use of analytics tools you can see how well your ads are performing, where traffic is coming from, and what’s working and what isn’t.

Marketing analytics allows you to look at your audience demographics, click through rates, impressions, costs per conversion and much more, all letting you know exactly how your digital marketing strategy is working and giving you a much clearer path when planning your content strategy and advertising.

Make digital marketing work for you

As you now see, digital marketing for dental practices is a certain way to help your business grow without breaking the bank. The money you used to spend in traditional advertising strategies through offline platforms can now be redirected towards a much more controllable, clear and modern strategy.

By setting up a good marketing plan that takes into consideration your dental practice’s goals and needs, the opportunities for success are infinite. It’s all about diving into your creativity and building meaningful relationships, while offering your audience the type of content and information they’re already looking for all over the internet.