Start Thinking About Customer Experience On Your Website

Nowadays, websites are usually the main source of information for potential customers to learn about a product. When you have a great website, it helps set the foundation for future online and in-person sales.

Look to the Right (LTTR) can help improve the chances your visitors turn into clients and customers through conversion rate optimization (CRO). CRO uses a variety of methods to entice customers into a desired action. 

If you want to continue to grow, you need to start thinking about the customer experience on your website. LTTR can help you give your customers a better overall experience with our internet marketing, CRO, and SEO services.

With so much competition on the web, a good strategy involves staying two steps ahead and being detail-oriented. Attend to your customers in the best way possible by staying on top of their wants and needs. 

Research proves that customers today are looking for a smarter online experience.  They don’t want to call your customer service line, but rather have their questions answered right on your site. While FAQ pages can be a good resource, it takes more than that to keep them interested and satisfied. 

How To Create A Good Customer Experience Strategy 

man holding tablet that says rate your experience

Once you start thinking about customer experience on your website, LTTR can help you develop a good strategy that will help turn visitors into happy customers. 

The best strategies come from understanding who those customers/clients/patients are and what they are looking to get from you. Customer and employee feedback is a great way to gain this understanding. LTTR offers reputation monitoring and management services that can help you stay better connected to your customers. We can help train you or your staff to become better at responding to both positive and negative reviews. This can improve your ratings and encourage more positive customer feedback.

It is important to invest in improving your technology and business processes. Though automating helps a lot, you must be careful never to lose you personal touch. LTTR can help streamline business processes on your website, while still allowing your business’ personality to shine. 

Identify the personality of your brand: 

Identifying the personality of your brand is important to help build customer loyalty and brand awareness. When coupled with solid marketing strategies, you can start seeing more visitors and higher conversion rates. Identifying the personality of your brand takes some research and creativity. Ask yourself questions about your business, such as what makes it special and what you want your customers to think of you. 

By answering these questions, and putting thought into finding a unifying theme to describe the products or services you sell, you’ll be able to figure out what makes your business special. This helps you better communicate your ideals and makes it easier for customers to identify with the brand. 

When you have a strong brand identity you increase your chances of running a successful marketing campaign. LTTR can help you develop your brand identity and create a pay per click (PPC) advertising campaign to go along with it. We are a certified Google partner and know what it takes to stand out in a crowded market. 

Pay attention to load times: 

A slow loading site can result in catastrophic results for your revenue. With so much focus on immediacy, impressing your customers only takes a few seconds and even a small delay can cause users to abandon your website or shopping cart in a heartbeat! 

 According to statistics collected by top web marketing experts, 47% of customers expect websites to load in less than 2 seconds and around 40% of them will abandon a website if it takes longer than 3 seconds to load. 

LTTR has an expert team of web developers that can build or rebuild your website for maximum speed and efficiency. We can help speed up your load times through a series of techniques, such as reducing the number of HTTP requests that your site makes. We can also help you optimize your site with our technical SEO. This helps reduce load time and can improve your ranking on search engines.

Focus on great design:

Content and design may be the most important things when creating a successful website. LTTR has an expert team of content writers, graphic designers, and web designers who can give your site a look that will wow your customers.

When you start thinking about customer experience on your website, you must provide an attractive and functional design that keeps users latched on to your site. According to Adobe, 38% of people will leave your site if the layout is unattractive. 

Woman pushing a glass button for testing UX parameters. User experience concept

We can help you create a layout that is easy to load, has a modern and sleek look, and includes elements meant to enhance the customer’s experience when navigating through your site. 

A great website design should provide a good frame for the content and encourage people to shop and compare your products and services. We can help you do this while making your site’s navigation comfortable and easy. 

Keeping a smooth and simple design with lots of categories and proper organization, will make it easier for consumers to find exactly what they’re looking for. 

Create high quality, long-form content:

The best thing about long form content is that it provides users with more information, which in turn, translates into higher value. Great quality content answers all of your customers’ questions and gives them reasons to trust you and acquire your products. LTTR can create content that will be one of your greatest allies when it comes to providing a great customer experience on your website. 

We can create “How-to” tutorials, white papers, product guidebooks or comparison guides, and anything that comes to mind that might keep customers interested and make them ready to buy.

We don’t just focus on text. We can add extra resources, such as video, images, audio files, and infographics to make your site more interactive and interesting to visitors. Long form content gives you a chance to add a higher number of backlinks, which help you look better in the eyes of search engine rankings. 

Tell your customers exactly how your product or service can make a difference in their lives and see how this translates into more shares, more visibility, and of course, more sales!

With great content that is interesting and valuable, not only will users find you more trustworthy, but Google may also reward you with a better ranking by regarding you as an authority in your field. 

When you start thinking about customer experience on your website, you’ll find yourself one step ahead of most of your competitors. Success is not just a matter of selling great products and offering a good after-sales service, but also providing a great online experience. This will ensure your customers will want to return to your site and recommend it to others. 

 Contact Look to the Right today!

If you want to improve the customer experience on your website, contact LTTR today. We have the knowledge and expertise to help increase conversions and keep your customers coming back. Our professional team is highly trained in all areas of internet marketing and SEO. Feel free to ask us any questions on how to improve your customers’ experience.

women hand on macbook on wooden table with sun light on background

Why Have Websites Gotten So Expensive?

Why Have Websites Gotten So Expensive?

When it comes to building websites, not all websites are created the same. Sure, there are plenty of templates, automated software and free website builders available, but just, which offer a one-size-fits-all approach. However, this doesn’t mean that it is necessarily the right fit for your business.

Having a custom website sets you apart from your competition, appeals to your target audience, and puts you in the driver’s seat to create a unique way to engage your target demographic.

 

Differences Between Good vs. Bad Websites

Think it’s hard to tell between a good and a bad website? Think again. Below are some key differences.

BAD WEBSITES:

  • Take too long to load
  • Are difficult to navigate
  • Lack the language to connect to their end user
  • Make it difficult to find important information
  • Aren’t mobile friendly
  • Don’t show up in the top search results
  • Are not secure

 

GOOD WEBSITES:

 

The Need for Speed

Today, technology is at our fingertips, literally. With the touch of a button – a single tap on your mobile device, you can shop, search for information, make a phone call, or enter into a business transaction – all in a matter of seconds.

Information is available FAST. Therefore, it only makes sense that your website needs to be just as fast, if not faster, to keep pace with people’s search habits. More speed means less patience when websites take longer to load.

The need for speed also means crafting content and creating a layout that appeals to your target audience.

 

Raising the Bar on Quality Website Development

Building a better website begins with building a better team to help you craft a website that is as unique as your business.

When considering why websites today are more expensive, consider the fact that we now have more infrastructure, more data centers, security concerns and persistent cyber threats.

Also factoring into website cost is the cost to pay an expert to manage it. With today’s sweeping cyber landscape that’s constantly shifting and changing, you want a team who is knowledgeable and always up to speed on the latest developments. You want to hire professionals who are skilled and trained in being able to backup your website – who can get you back online quickly in the event that something goes wrong.

These are all things that most people take for granted when considering a website and what it may cost to run it. Sure, you can save money and manage it yourself, but if you’re trying to run a successful business, it is worth it to surround yourself with people who live in that web world and can help your business thrive in the online space.

 

Quality Website Development from LTTR

At LTTR, we set the bar high when it comes to website development. We only hire the best and brightest team to build your website. From quality web development and graphic design to skilled, knowledgeable content writers to project managers, eCommerce experts and more – we take care of all the custom details that you’re your website stand out from your competition.

Find out more about the website development services we offer by giving us a call or filling out our online form today.

 

3 Reasons Why Web Design Matters in Business

"Three red colored pencils" by Horia Varlan

Estimated Reading Time: 2 minutes, 12 seconds. Contains approximately 443 words.

Web design matters more than you think- especially in the digital landscape. While many businesses are sales-centric, they often fail to take into account just how crucial a role web design plays into the bigger, overall picture of how their business comes across to potential customers/clients on the Web.

Reinforcing this notion of the importance of ‘good design, Randall Smith, founder of Salt Lake City brand management agency, Modern 8, stated:

“If good design is doing its job, it is managing your perception of an experience in many ways—both obvious and not so obvious. How you feel, and therefore if whether you’re going to engage and buy, is directly influenced by the design of a website, a package or a business card.”

3 Reasons Why Your Web Design Matters:

Web design matters in business. On the Internet, you only have seconds (sometimes less) to convince a would-be-client/customer to stick around and see what you’re business is about and what you have to offer. A good web design should do the following:

  1. It enhances the user experience.
  2. It informs.
  3. It reflects your business’s values.

When someone lands on your website, they should be able to immediately tell what your business is about, how to contact you, who is behind the business, and why it is you do what you do.

3 Things to Keep in Mind With Web Design

Implement a responsive design.

As stated previously, having a good web design is all about creating a great user experience. That said, your website should be easy to read, easy to navigate, and easy for folks to find information. People don’t have time to waste on the Internet digging around your website for information. Instead, make information easily accessible. Figure out your priorities in layout, content and other features.Ensure that you have a mobile-friendly version of your website by using a responsive design that can easily be accessed from tablet to phone to laptop.

Provide great content.

Content continues to reign supreme in the online game. What good is a business that can’t adequately describe what it is selling and why? Know who your audience is, and provide quality, linkable content that will appeal to them. Incorporate social sharing features so that your awesome content can be shared across all social channels on the web, increasing brand exposure.

View your website as an investment.

Sometimes the old adage of ‘You get what you pay for’ is true. View your business’s website as an investment. Skip the D-I-Y mentality, and if you’re truly serious about taking your business to the next level, hire a pro to help take the reins and steer your web design in a more professional direction. Readers/clients and prospects will notice.