Nowadays, websites are usually the main source of information for potential customers to learn about a product. When you have a great website, it helps set the foundation for future online and in-person sales.

Look to the Right (LTTR) can help improve the chances your visitors turn into clients and customers through conversion rate optimization (CRO). CRO uses a variety of methods to entice customers into a desired action. 

If you want to continue to grow, you need to start thinking about the customer experience on your website. LTTR can help you give your customers a better overall experience with our internet marketing, CRO, and SEO services.

With so much competition on the web, a good strategy involves staying two steps ahead and being detail-oriented. Attend to your customers in the best way possible by staying on top of their wants and needs. 

Research proves that customers today are looking for a smarter online experience.  They don’t want to call your customer service line, but rather have their questions answered right on your site. While FAQ pages can be a good resource, it takes more than that to keep them interested and satisfied. 

How To Create A Good Customer Experience Strategy 

man holding tablet that says rate your experience

Once you start thinking about customer experience on your website, LTTR can help you develop a good strategy that will help turn visitors into happy customers. 

The best strategies come from understanding who those customers/clients/patients are and what they are looking to get from you. Customer and employee feedback is a great way to gain this understanding. LTTR offers reputation monitoring and management services that can help you stay better connected to your customers. We can help train you or your staff to become better at responding to both positive and negative reviews. This can improve your ratings and encourage more positive customer feedback.

It is important to invest in improving your technology and business processes. Though automating helps a lot, you must be careful never to lose you personal touch. LTTR can help streamline business processes on your website, while still allowing your business’ personality to shine. 

Identify the personality of your brand: 

Identifying the personality of your brand is important to help build customer loyalty and brand awareness. When coupled with solid marketing strategies, you can start seeing more visitors and higher conversion rates. Identifying the personality of your brand takes some research and creativity. Ask yourself questions about your business, such as what makes it special and what you want your customers to think of you. 

By answering these questions, and putting thought into finding a unifying theme to describe the products or services you sell, you’ll be able to figure out what makes your business special. This helps you better communicate your ideals and makes it easier for customers to identify with the brand. 

When you have a strong brand identity you increase your chances of running a successful marketing campaign. LTTR can help you develop your brand identity and create a pay per click (PPC) advertising campaign to go along with it. We are a certified Google partner and know what it takes to stand out in a crowded market. 

Pay attention to load times: 

A slow loading site can result in catastrophic results for your revenue. With so much focus on immediacy, impressing your customers only takes a few seconds and even a small delay can cause users to abandon your website or shopping cart in a heartbeat! 

 According to statistics collected by top web marketing experts, 47% of customers expect websites to load in less than 2 seconds and around 40% of them will abandon a website if it takes longer than 3 seconds to load. 

LTTR has an expert team of web developers that can build or rebuild your website for maximum speed and efficiency. We can help speed up your load times through a series of techniques, such as reducing the number of HTTP requests that your site makes. We can also help you optimize your site with our technical SEO. This helps reduce load time and can improve your ranking on search engines.

Focus on great design:

Content and design may be the most important things when creating a successful website. LTTR has an expert team of content writers, graphic designers, and web designers who can give your site a look that will wow your customers.

When you start thinking about customer experience on your website, you must provide an attractive and functional design that keeps users latched on to your site. According to Adobe, 38% of people will leave your site if the layout is unattractive. 

Woman pushing a glass button for testing UX parameters. User experience concept

We can help you create a layout that is easy to load, has a modern and sleek look, and includes elements meant to enhance the customer’s experience when navigating through your site. 

A great website design should provide a good frame for the content and encourage people to shop and compare your products and services. We can help you do this while making your site’s navigation comfortable and easy. 

Keeping a smooth and simple design with lots of categories and proper organization, will make it easier for consumers to find exactly what they’re looking for. 

Create high quality, long-form content:

The best thing about long form content is that it provides users with more information, which in turn, translates into higher value. Great quality content answers all of your customers’ questions and gives them reasons to trust you and acquire your products. LTTR can create content that will be one of your greatest allies when it comes to providing a great customer experience on your website. 

We can create “How-to” tutorials, white papers, product guidebooks or comparison guides, and anything that comes to mind that might keep customers interested and make them ready to buy.

We don’t just focus on text. We can add extra resources, such as video, images, audio files, and infographics to make your site more interactive and interesting to visitors. Long form content gives you a chance to add a higher number of backlinks, which help you look better in the eyes of search engine rankings. 

Tell your customers exactly how your product or service can make a difference in their lives and see how this translates into more shares, more visibility, and of course, more sales!

With great content that is interesting and valuable, not only will users find you more trustworthy, but Google may also reward you with a better ranking by regarding you as an authority in your field. 

When you start thinking about customer experience on your website, you’ll find yourself one step ahead of most of your competitors. Success is not just a matter of selling great products and offering a good after-sales service, but also providing a great online experience. This will ensure your customers will want to return to your site and recommend it to others. 

 Contact Look to the Right today!

If you want to improve the customer experience on your website, contact LTTR today. We have the knowledge and expertise to help increase conversions and keep your customers coming back. Our professional team is highly trained in all areas of internet marketing and SEO. Feel free to ask us any questions on how to improve your customers’ experience.