Digital ad revenue is on the rise. In fact, according to The Wall Street Journal, there was a 35% increase in 2021, the highest growth since 2006.
Many factors have likely contributed to this trend. For one thing, the U.S. Census Bureau reports a rise in new business applications. And, many of those new businesses turn to digital ads to build a customer base and market their products or services. There are also newer and more appealing digital advertising channels, such as podcasts and streaming services.
What This Means for You
As a business owner, you have to strike while the iron is hot. Now is the perfect time to invest in digital advertising. In particular, pay-per-click (PPC) advertising can be an effective way to generate traffic to your site. That, in turn, can generate more conversions, sales, and brand recognition.
The Importance of PPC Management
When implemented correctly, PPC advertising can be very cost-effective. However, if you set your campaign up incorrectly or fail to manage it properly, you can end up wasting money by not reaching the right customers. Fortunately, Look to the Right can help. As a Certified Google Ads Partner with over a decade of Google-specific experience, we are more than qualified to help you build, manage, and benefit from a PPC campaign.
Contact Us Today
Digital ad revenue is on an upward trend, and Look to the Right can help you manage it. There’s no better time to invest in a PPC ad campaign. Contact us today to learn more.