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Running an Adwords campaign is a great way to drive more traffic to your site, increase ROI or simply gain more visibility within your target audience. And while having a professional, certified PPC specialist can be a real advantage, there are some things you can do on your own to help keep things running as smoothly as possible.
The following are some quick tips to help you more effectively manage your ads and get more ‘bang’ for your ‘bucks’.
3 Quick Adwords Tips to Keep in Mind:
Set up your Adwords campaign(s) ahead of time.
Even if you’re not completely ready (budget-wise, or otherwise) to launch into your campaign full steam ahead, this doesn’t mean that you can’t at least set it up and have it waiting in the wings. Simply PAUSE the campaign as you are creating it.
Having your Adwords campaign set up ahead of time will ensure that no money is spent until you are ready to spend. It also keeps you one step ahead of the game because when you’re finally ready to execute, all you’ll have to do is click a button versus worry about inputting a ton of information. If you’re setting up a campaign for a client, this would also fall under best practices to help you stay organized.
Retrace Past Adwords Campaigns; Look for Patterns.
Sometimes you learn best from past mistakes or by simply seeing what worked in the past. If it’s not broken, why fix it? Retracing past steps that you took in successful Adwords campaigns can lend insight into what you may want to consider repeating or altering for future campaigns. Similarly, examining what went wrong in past campaigns can also lend insight into what NOT to do for future campaigns. You can also figure out where you went wrong and avoid making the same mistakes on your account or clients’ accounts.
Research the Competition.
It’s not enough to simply spout out a bunch of keywords and keyword phrases. Instead, your first step should be to see who the competition is and how their ads are performing. Where are they showing up in the search results and for what keyword phrases? How can you take their ads and make yours different or better? Perhaps it means more than simply coming up with a more creative ad. Perhaps it will involve improving the readability on your landing page or implementing an improved site design. It may take some investment of your time, but it will make the results that much more worth it.
Have any other tidbits of advice that you’d like to add? What’s worked for you in your campaigns? What sorts of difficulties have you faced? Leave your comments below!