With 2016 just around the corner, one can’t help but reflect on just how much online marketing has evolved- especially as it relates to content marketing. Marketers alike would be wise to think about just what their online content marketing strategies will look like in the coming year.
Helping out with this thought, Forbes contributor, Jayson DeMers, put together an excellent list of the most recent content marketing stats. Some of these stats are re-posted here. However, we encourage you to view the original article.
B2B Content Marketing Stats
1. 88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy. (source)
2. 61% of the most effective B2B content marketers meet with their content team daily or weekly. (source)
3. The most effective B2B content marketers allocate a larger portion of their budget to content marketing: 42% of their total budget, compared to 28% for less-effective marketers. (source)
B2C Content Marketing Stats
4. 76% of B2C marketers report using content marketing, yet only 37% say their strategy is effective. (source)
5. 37% of B2C marketers say they have a documented content marketing strategy. This is up from just 27% last year. (source)
6. B2C marketers use infographics more than any other content strategy. 62% report using infographics, and 63% from this group said they were effective. (source)
General Content Marketing Statistics
7. Self-employed individuals are more likely to use blogging than large businesses (those with 1,000+ employees). (source)
8. B2B businesses are more likely to use blogging than B2C businesses. (source)
9. 45% of marketers say blogging is their #1 most important content strategy. (source)
[*Information in this article was originally posted by Jayson DeMers via Forbes]