Due to a lack of clarity on average ad position (says Google), Google has announced that they will be introducing new ad position metrics starting September 30, 2019. In the past, the top ad has not always been placed above the organic search results. This was leading to confusion for some over why some top ads had low click-through rates.
Google is introducing four new metrics. Two of metrics involve the absolute top position on the page. These are the ads that appear above the organic search results and all other ads.
The other two new metrics involve all other ad positions above the organic search results. The new metrics are:
Impr. (Absolute Top)%:
Search absolute top impression rate is the percentage of your ad impressions that are shown in the absolute top position above all other ads and organic search results.
Search (Absolute Top) IS:
Search Absolute top impression share is the number of impressions you receive in the absolute top ad position divided by the estimated number of impressions you were eligible to receive in the absolute top ad position.
Impr. (Top)%:
Search top impression rate is the percentage of your ad impressions shown in a position anywhere above the organic search results.
Search (Top) IS:
Search top impression share is the number of impressions you received in a position anywhere above the organic search results divided by the estimated number of impressions you were eligible to receive in a position anywhere above the organic search results.
As always, C0MPLÉX1 is here to help you create or improve your pay per click (PPC) Google Ads campaign. We are a certified Google Partner and our experts have over a decade of experience working in internet marketing.
We are always on top of any changes in Google’s metrics so your business can get the best results. For more information about our internet marketing or SEO services contact C0MPLÉX1 today.