Meta tags are sections of text that cannot be seen in the content of a webpage. They provide descriptions of the content and instructions for search engines. Meta tags also make it easier for crawlers to understand the content on your page so they can recommend it when relevant searches are performed.
Meta tags can be added to your site in the backend. The easiest way is to use an SEO plugin for WordPress. We recommend using All in One SEO (AIOSEO). This tool provides you with a snippet preview so you can see exactly what your page will look like on SERPs.
How Meta Tags Help SEO
Meta tags can help improve your SEO, but only if done properly. Using the right meta titles, descriptions, and keywords helps search engines get your content to your target audience. If your meta tags are incorrect or vague, your pages might be recommended to the wrong people or not at all. This can hurt your bounce rate, and your page rankings could start to fall.
While it can be difficult to select the right meta tags, you’re not alone. Look to the Right can help your site’s rankings improve with the proper use of meta tags as well as with other SEO techniques.
Types of Meta Tags
Meta titles are one of the most important meta tags. They are the most visible text that can be seen on search engine results pages. They often provide the title of the page and the website that is providing the content.
Meta descriptions feature a short summary of what users will find on the page. This can provide further information to help users decide if the content is what they are searching for. Meta descriptions are a good place to add CTAs to improve your chances of users performing your desired action.
Meta Keywords are basically the terms you want to rank for. While Google officially no longer uses meta keywords in their ranking algorithm, they can be useful if you wish to update your content in the future and provide easy reference.
Meta robots include index/noindex and follow/nofollow. Index and noindex meta tags tell search engines to make or not to make a page visible on their SERPs. Follow and nofollow meta tags tell search engines whether or not to crawl the links on a certain page.
Contact us Today
If you need help adding meta tags to your site or just want to improve your SEO, Look to the Right is here for you. We can help you get started down the right path and fix meta tag mistakes that may have been made in the past. Contact us today if you would like to get started or just have more questions about how we can help take your business to the next level.