Around 200 million businesses are using Instagram. If you’d like to be one of them, learn how to create an Instagram business account and how to use it to your advantage. In fact, as of 2021, it had 1.21 billion active monthly users. Even more importantly, 70% of online shoppers turn to the platform when considering a purchase. As such, it can be a powerful tool for businesses. Furthermore, creating a business account is easy, fast, and free. Just follow these simple steps to get started.
When you’re ready to create an Instagram business account, simply go to the site or download the app. You’ll be prompted to sign up. The process is easy and should take only a few minutes of your time. Once it’s complete, navigate to “Settings.” If you see the option to “Switch to Professional Account,” tap or click that. If not, tap “Account” first and then “Switch to Professional Account.” From there, click “Continue,” select a business category, tap “Done,” and then click “OK.”
Once you’ve made the switch, you’re ready to use Instagram for business purposes. Just click “Business” to add your contact details and, if you prefer, to connect your account to your business Facebook page. Your business account will give you access to:
- Helpful insights about who interacts with your profile
- The Professional Dashboard feature
- Educational content
- Performance tracking
- Instagram Ads
- A call to action button
- And more
Unleash the Power
While Instagram’s built-in tools can be useful, effectively marketing on Instagram does require some work and know-how on your part. Fortunately, Look to the Right can help you use the platform to attract the right customers, boost brand recognition, and increase conversions. We can also show you how to sell directly from Instagram, optimize your content, and engage with your customers.
Contact Us Today
A business Instagram account can help you reach a wider audience. However, just like all social media platforms, it has to be used effectively. If you want help creating, designing, or optimizing your Instagram business account, contact us today. With our assistance, you can use this tool to its full advantage.