Search Engine Marketing is constantly changing and evolving. This means that even if you have invested time and money to bring your page to the top of search engines, said strategies could end up being outdated in just a few month’s time. So how can you stay up to date in SEO?

Google’s algorithm changes drastically every 6 months approximately, while experiencing certain tweaks in between so that the ranking factors that feed into them provide a better user experience and the most accurate results possible. While this is great for the user audience, it can be time consuming and energy spending for those handling the SEO for their own websites.

Professional SEO marketers make it part of their job to keep up to date with SEO. Although you may have other important things to take care of as well, it’s important that you set aside some time during your week to follow a few of these simple steps and stay up to date in SEO, so that you won’t find yourself wasting all the work you’ve done so far.

Keep Up To Date In SEO Trends:

It isn’t enough to only read a few blogs every 6 months. You need to actually study SEO trends regularly in order to stay up to date. Set aside a couple of hours in your work week to check up on SEO. Start by following these tips and consulting a variety of trusted sources on the subject.   

Subscribe to SEO blogs

The web is filled with great SEO blogs specialized in offering informational content. They will serve you to stay up to date in SEO and educate you about certain other topics involving digital marketing. Make yourself a list of trusted, authoritative blogs, such as LTTR’s own, where you’ll find a myriad of news and tips in the subject.

Use Social Media to your favor

Social media is a great way to stay informed because many of the thought leaders in SEO share their knowledge and various industry content on their feeds and profiles.

By following us on Twitter, Facebook or LinkedIn, you have the chance to know first hand what’s going on in the SEO community. Since some of the thought leaders may work alongside industry insiders, you’ll get an advance on general changes along the industry.

As a social media tool, Twitter is one where many SEO professionals and agencies discuss what’s happening in the SEO industry. With this in mind, you can create a stream based on specific keywords such as “google updates”, “google algorithm changes”, etc .

Subscribe to the Google Webmaster Central blog

When looking to keep up to date in SEO, there’s no better way than to go straight to the source and consult the Google Webmaster Central blog frequently. Here, Google shares news on general algorithm updates, search engine developments and changes to policies, so it should be a must on your reading list.

Browse SEO forums

Google Webmaster Central forums is one of the most popular forums in the web to share a conversation with experts in the subject. In them, SEO professionals share information about algorithm updates or changes to search engines policies.

Set up Google Alerts on SEO news

Google Alerts save you time by sending a notification straight to your eMail every time pages with relevant search terms you’ve provided show up on the search engine. By setting up a few alerts on “SEO news” or “SEO algorithm searches”, you’ll be receiving information straight to your inbox.

As you can see, SEO isn’t a “set it and forget it” business strategy but rather one that requires you to stay up to date by informing yourself constantly, especially if you’re the only one handling the SEO for your business. These tips will be a good starting point for you to keep up to date in SEO and not allowing any changes to take you by surprise.

Otherwise, if you prefer to have the Pro’s handle it all for you, contact us today!