If you’re trying to make your business stand out online, link building is a major factor to be considered.
Think of links as the road that search engines and users use to navigate between websites and webpages. Search engines use links to discover new webpages and determine how well a page should rank. Knowing this, you can easily understand why link building is an essential component for your business.
Link building can be defined as the process of creating great content and acquiring hyperlinks from other websites to your own in order to send users straight to it.
As far as SEO strategies go, link building is one of the most important & valuable, but also one of the most difficult to master by taking a lot of time away from SEO experts. This is why if you take on the art of link building, you will not only beat your competition when it comes to search engine rankings, but also other SEOs!
Why link building is relevant to your business
The reason behind why link building is an essential component for your business comes from links being like votes of confidence to content on your site. This is especially true in the eyes of search engines, with top quality sources links acting as an immediate boost for your business’ online presence.
Once search engines have crawled pages on the web, they can get the content from those pages and add it to their indexes. This way, they are able to decide whether or not a page is deemed good enough to be ranked high for relevant keywords. Some specific factors they look at in order to make this decision are content, number of links pointing at the website from external websites, and the quality of those referrals.
Therefore, if a website is deemed top quality and reliable, an authority of sorts recommends your site by linking to it, the search robots will deem it as points in your favor and push you higher through search rankings while indexing you faster and possibly more frequently.
Benefits of a proper link building campaign
What makes link building an essential component for your business is the fact that it provides you with higher rankings, and a well built campaign can help you in building your brand, sending referral traffic to your site, with faster site indexing, more frequent indexing and with building connections.
Link building helps you establish your brand as an authority in your field, meaning that high quality content that is linked to a site with authority helps you in marketing your business to users and transforming those referrals into potential clients/customers/patients.
Since the main point of having a successful link building campaign is getting referrals from sites of high authority, part of the job will be to create connections with businesses/sites in your niche. you.
By having your content recommended by them, the users of these sites will be referred straight to you. If you happen to consistently offer top quality content, these referrals will also trust you and continue coming back to try what you have to offer them, which boosts your online business.
Link building in the right way
As you are certainly well aware, Google is quite serious about who it’s sending to the top of search results. SEO strategy link building is meant to be used very wisely and intelligently, otherwise done incorrectly it could potentially get you banned.
When creating a link building campaign, you must start with something worth linking to in the first place and have a deep understanding of Google’s policies about quality links. They change often once Google finds they’re being abused, and even some tactics that were encouraged at some point historically might not remain relevant today.
Link building is an essential component for your business, but in order for it to work, it must be used with care and be conscience. Arming yourself with a solid strategy will not only give you higher rankings, but position your website, and therefore your business, as one to be trusted. Nothing brings in more sales and growth than that.
See Also: Competitive SEO, Technical SEO, SEO is High Tech Work.