For today’s businesses, using effective search engine optimization (SEO) strategies is more important than ever. With so many people shopping online and so many businesses to choose from, you need a positive internet presence in order to stand out and attract the right attention. And, while having a quality website, useful content, and targeted keywords is important, it may not be enough. You also need an abundance of inbound links from other high quality sites. However, link building is not easy, and doing it incorrectly can have serious consequences. Fortunately, Look to the Right can help you avoid link building mistakes and achieve greater success.
Understanding Link Building
Because link building can be challenging, many businesses avoid it entirely. This can be a huge mistake. When other sites don’t link to yours, Google and other major search engines often take this as a sign that your site is not authoritative and/or that it is unlikely to contain useful content. This can hurt your ranking in the search results. Thus, even if customers are looking for exactly what your site has to offer, it can end up buried in the search results if it even appears at all. To avoid issues like these, you have to be proactive about link building while also avoiding common link building mistakes.
Poorly Placed Links
You might think that any link to your site is a good link, but this is not always the case. Ideally, links should be placed on sites that contain content that is relevant to your target audience. Additionally, the page the content links to should also contain relevant, related information. If the linking page and the linked page are about two totally different topics, you may still see an increase in traffic. However, this traffic is unlikely to produce the desired results. Instead, it can lead to frustrated, confused customers who quickly click away from your site.
For these reasons, LTTR focuses on putting the right links in the right places. Additionally, we ensure that the sites that link to yours are trustworthy and credible, which can help build your own authority and trustworthiness. We can also assist you with creating quality content that appeals to your target demographic, encourages other sites to link to yours, and drives real results.
Poor Outreach Strategies
Another one of the top link building mistakes that we see is poor outreach strategies. We understand that it can be difficult to build connections and find other sites that are willing to link to yours. But, if you continue using ineffective outreach methods, you can’t expect to see desirable results. Sending out form emails and reaching out to unrelated or poorly performing sites rarely leads to success. Instead, your communication needs to be clear, direct, personable, and calculated. It needs to let site owners know how they will benefit from linking to your site and provide them with actionable next steps to get the ball rolling. Of course, that’s easier said than done, but, thankfully, you don’t have to do it alone. LTTR can show you how to build positive, mutually beneficial relationships with professionals in related fields.
Contact Us Today
Link building mistakes can pose a serious problem for modern businesses, but so can avoiding link building entirely. The key is to engage in high quality, results-driven link building strategies designed with your unique goals in mind. If you’re ready to take the first step toward better link building, contact us today.