In today’s world, businesses face immense competition. They have to work hard to stand out, attract the right attention, and build their brand. Fortunately, properly implemented search engine optimization (SEO) strategies can be an effective tool. However, there are several types of SEO, including both off-page SEO and on-page SEO. And, if you’re wondering about who wins the battle between off-page SEO vs. on-page SEO, there’s no simple answer. The truth is that both types of SEO work together to help you achieve your goals. That’s why, at Look to the Right, we implement both off-page and on-page SEO strategies, as well as other proven SEO techniques, to help our clients succeed.
Off-Page SEO
The difference between on-page and off-page SEO is all in the name. Off-page SEO is exactly what it sounds like. It’s SEO that takes place outside of your website. Many professionals mistakenly think that they have no control beyond their own sites, but that’s not the case. There are many strategies, such as building backlinks and carefully monitoring and managing your online reputation, that can positively impact your search engine rankings.
You can improve your rankings, reputation, and image in a multitude of ways via other websites of all types. Our team of experts are extremely experienced in finding opportunities on the web to help your company and brand gain more customers and higher rankings.
Whether you’re already using off-page SEO strategies or need to start from scratch, we’re happy to help. We assist businesses at every size and every stage with both their on-page and off-page SEO needs.
On-Page SEO
Just like off-page SEO, on-page SEO also lives up to its name. It refers to the SEO strategies that take place on your website.
Ideally, your entire website should be built with SEO in mind from the beginning. However, many times we find the ‘development company’ people have hired are not actual SEO experts.
For example, your site should be easy for search engines to crawl. It should also feature an easy-to-navigate layout, useful content, optimized images, and mobile-friendly, responsive design elements.
From there, each individual page should also be optimized. You have to carefully choose the right URLs, page titles, keywords, links, meta descriptions, and more. Because on-page SEO is so complex and time consuming, it’s best left to a team of professionals. At Look to the Right, we employ highly qualified web designers and web developers, seasoned SEO / SEM experts, graphic designers, content writers, and marketers who work together to create powerful websites that drive real, measurable results.
The Power of a Multi-Faceted Approach
As you can see, it’s not really a matter of on-page SEO vs. off-page SEO. Instead, you need the combined power of both on-page and off-page SEO to achieve maximum success. When used correctly, these two types of SEO can reinforce one another and help you see an increase in quality traffic, as well as more time spent on your pages, more leads, and more conversions. For these reasons, Look to the Right offers versatile off-page and-on page SEO solutions, such as:
- Technical SEO
- Competitive SEO
- SEO Audits
- Reputation Monitoring and Management
- Competitive Surveillance
- Web Development
- Branding and Logo Design
- Website Hosting & Management
- Executive Services
Contact Us Today
If you’re ready to see what on-page and off-page SEO can do for your business, Look to the Right is here to help. We invite you to learn more about us and the results-driven SEO services we offer. To get started, contact us today. We look forward to speaking with you.