SEO Vs. PPC

While 70% of marketers view SEO as more effective than PPC, both have their strengths. Look to the Right can help you use these and other online marketing strategies to achieve your goals.

SEO Vs. PPC

In today’s competitive world, it’s not easy or cheap to get noticed online. Many businesses use one or more strategies to attract revenue. Two of these strategies are SEO and pay-per-click advertising. Both can be helpful when implemented correctly. The key is to use the right strategies in the right ways.

SEO

In the battle of SEO vs. PPC, SEO wins out, at least according to marketers. Databox reports that 70% view SEO as the more effective option. And yet, only around 30% of small businesses have an SEO strategy in place. Without one, you will be missing out on traffic, increased sales and conversions, and many other benefits.

 

An effective SEO campaign can help your business site rank higher in relevant search results. It can also help build your brand and make it more recognizable. Plus, unlike with PPC, you don’t have to pay for the traffic you receive resulting in higher margin sales.

PPC

While SEO is helpful, PPC advertising has a lot to offer as well. You do have to pay when your ads are clicked on. However, if your campaign is set up correctly, you can reach a very specific audience, which can increase the chances of sales and conversions. Additionally, PPC can help you achieve your desired results more quickly than SEO. With the ability to customize, time and execute this makes PPC very attractive to businesses. In addition PPC on search engines can accomplish amazing research that you can then use on SEO campaigns!

Joining Forces

At Look to the Right, we see the value in both PPC and SEO. PPC can be effective at reaching short-term objectives, while search engine optimization is more of a long-term strategy. And, with our help, you can use both to work toward your revenue and proffit goals.

We offer a range of SEO services to meet your needs. From website design to keyword research, content creation, and more, we’ve got you covered. We are also a certified Google Ads partner and offer full-service PPC management.

Contact Us Today

Why limit yourself to just one marketing strategy? Instead, use a combination of methods to get the results you want. To learn more about SEO, PPC, and other online marketing services from Look to the Right, contact us today. We look forward to serving you.

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