Drawing targeted traffic to your website requires work and a good search engine optimization (SEO) strategy. Similarly, keeping visitors on your page and engaged requires quality content. Good web content should be informative and helpful. If your content has outdated information or is poorly optimized, it could harm your reputation and cost you conversions. Fortunately, however, there are some key indicators that your content needs improvement, as well as steps you can take to make it better.
Poor Engagement
The best sites provide opportunities for readers to engage with their website content. This might be a comments section at the end of each blog or page or a feature that allows them to share to social media. If you have these features in place, pay attention to how often they’re being used. If you’re not getting many shares, comments, or other interactions, this could mean that your content is not engaging readers the way that it should.
Here at C0MPLÉX1, we specialize in creating informative, interesting content that people want to read. Furthermore, we can implement strategies to help increase engagement. That way, people are more likely to interact with your content and share it with others.
High Bounce Rates
Bounce rates are a telling indicator of how your onsite content is performing. Simply put, if people click on one page and then quickly navigate away, this likely means that the content or the design isn’t pulling them in. We can measure bounce rates and other performance indicators. We can also analyze your current pages and content and come up with an actionable plan to improve it. This can mean lower bounce rates and more success for your business.
Irrelevant Content
Some businesses have well-written, thorough content. But, if it’s content that no one wants to read, it can’t do its job effectively. Good content is based on a thorough knowledge of what topics and information your target audience is searching for. If you’re just guessing about what your audience wants to read, it’s very difficult to create compelling content. At C0MPLÉX1, we carefully create content based on research. We analyze what your competition is doing and what your target audience is searching for. This helps us create content that is likely to appear high in relevant search results, attract visitors, and keep attention.
Contact Us Today
As you can see, a lot goes into creating quality content. If yours isn’t all that it should be, don’t worry. We can help you improve your website content and reach your goals. To learn more or get the process started, contact us today.