AdWords | Look to the Right

Watch Out: Digital Ad Spend Is Quickly Catching Up

While television ad spend continues to dominate the advertising landscape in the United States, a recent report published by Strategy Analytics reveals that digital ad spend […]

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Google Relinquishes Advertisers’ Control Over Keyword Matching

Estimated Reading Time for This Post: 2 minutes, 48 seconds; approximately 561 words. Google recently announced a small update that will limit the amount of control advertisers […]

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Google Location Extensions: Changes You Need to Know

Estimated Reading Time for This Post:  1 minute, 9 seconds; approximately 231 words. Get ready, Internet marketers!  Google recently announced some “improvements” to its location extensions, […]

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Effectively Manage Your Adwords Campaigns With These Quick Tips

Estimated Reading Time: 2 minutes, 12 seconds. Contains approximately 443 words. Running an Adwords campaign is a great way to drive more traffic to your site, increase […]

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Calculating Quality Scores: What Does it Influence?

Estimated Reading Time: 5 minutes, 15 seconds. Contains approximately 1053 words. Knowing how to calculate your quality score is crucial to the success of any online marketing […]

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Using AdRank to Improve Relevancy

Estimated Reading Time: 2 minutes, 28 seconds. Contains approximately 495 words. As Internet search has become more prominent over the years, relevancy with regards to search has […]

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PPC vs. SEO Which Should I Start with First?

Estimated Reading Time: 1 minute, 24 seconds. Contains approximately 282 words. This is a question I am often asked in sales meetings. The answer really depends on […]

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Get your Google Adwords Campaign off the Ground

A Google Adwords campaign is a great way to bring targeted traffic straight to your Web site. If applied correctly, with just a little investment you […]

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AdWords Bidding Stratagies

Google just released a new tutorial on bidding strategies. This is a great tutorial for anyone looking to learn more about how to maximize budget and profits. To […]

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