Tag Archives: AdWords

PPC vs. SEO Which Should I Start with First?

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Estimated Reading Time: 1 minute, 24 seconds. Contains approximately 282 words.

This is a question I am often asked in sales meetings. The answer really depends on two things:

  1. Your budget
  2. The time frame in which you desire to see results

Pay Per Click = Instant Gratification Solution for Online Marketing

Pay Per Click (PPC) is your ‘instant gratification’ solution when it comes to Internet marketing. Most agencies and consultants can get your PPC ads running in a very short time – as in days.

Search Engine Optimization As A Long-Term Solution

On the other hand, Search Engine Optimization (SEO) is usually a 60-90+ day range before seeing rank changing. With SEO/organic rankings, you typically receive more traffic over the short and long term. However, it takes a while for your SEO provider to get up and running, implement changes, add/edit online content, etc. Afterwards, it then takes even more time until Google indexes the completed work. Only after all of this is complete will you then see rank fluctuation.

Simplified Explanation of PPC vs. SEO

Still unsure of which to start with initially – PPC or SEO? Check out the following “cheat sheet” of bulleted items to figure out which one is right for you at this stage in the game.

  • Great Budget and Long Term Outlook: Start with SEO & PPC immediately
  • Okay Budget and Long Term Outlook: Start with PPC & Smaller SEO budget
  • *Small Budget and Need Short Term Sales: Start with PPC only. Track Results. As sales increase add budget to PPC and allocate some for SEO soon after.

*Disclaimer About Budget

Small Budget, as stated above, is relative to your competition, NOT your internal % of revenue. In our opinion most successful companies are spending 5-15% +/- of revenue on marketing/advertising. Your digital marketing budget is a percentage of this. See What Should My SEO Budget Be? for more help on budgets.

Get your Google Adwords Campaign off the Ground

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A Google Adwords campaign is a great way to bring targeted traffic straight to your Web site. If applied correctly, with just a little investment you can start to see real results in very little time. However, do it wrong and it will be a complete waste of your time and money.

Many people wrongly believe that Google Adwords is an easy way to advertise online. However, if you don’t know exactly what you’re doing, then it can quickly turn into a costly mistake. To combat this, consider hiring a professional Google Adwords management service to do the job for you. Not only will it be easier, but it will be a lot more cost effective in the long term.

There is a simple reason why Google Adwords is the preferred choice of online advertising for millions of companies. Google is the biggest search engine, and therefore if you can make yourself here then you have a greater chance of being found. If carried out correctly, a Google Adwords campaign will have a higher return on investment than other forms of advertising.

Some companies regularly spend thousands of dollars a month on their Google Adwords campaigns, and that is not money that you can afford to throw away. The benefits are clear?you are reaching customers who are specifically looking for the products or services that you offer. All you have to do is make yourself visible.

There are many factors which make up a successful Google Adwords campaign, and each factor must be considered carefully to achieve results. Firstly, there is keyword research. Getting the right keywords takes time and effort, and if you go wrong here the rest of your campaign will be a waste of time.

But this is only the beginning. Once you’ve started your Google Adwords campaign, you’ll also need to create adverts that are powerful and effective and that get people to click on them. This is something that takes time and effort to get right, as numerous techniques are necessary to gear the campaign towards bringing in results. After that you will need to manage the campaign closely, to observe the results and statistics that will help you to improve your conversion rates.

Trying to do this all yourself is hard work, especially if you only have a little experience in the field. A professional management service will inform you on the progress of your campaign, explaining how it is performing and making the changes that are necessary to bring in the most clicks for you.

Don’t waste your time on a Google Adwords campaign that does not convert and ends up losing you money. Always go with a professional management service that will not only take charge of the whole campaign for you, but will provide you with a better return on investment. Professional services are often cheaper than you realize, and if you are making an investment then it is always worth getting it right from the start.

Google Adwords can really make a difference to your business, but don’t throw your money away. Hire a company with experience and a proven track record to match, and start seeing the conversions pick up today.

AdWords Bidding Stratagies

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Google just released a new tutorial on bidding strategies. This is a great tutorial for anyone looking to learn more about how to maximize budget and profits. To view the tutorial visit Google AdWords Bidding Strategies tutorial.

One thing they did not show was how to figure out the value of a Lead. Here is some of my math:

Factors you must Know: How many leads you are getting, What percentage of the leads you are getting become NEW business, Average sale amount per NEW business,

Example: 100 leads, 40% close, $250 average Ticket sale,

Math: 40% x 100 Leads= 40 new customers x $250 average ticket sale= $10,000 NEW business / 100 leads = $100 value per lead

So as long as your CPA or Cost per lead does NOT exceed $100, you are in the black. Of course if you want to take it a step further you can replace Average Ticket Sale with Profit per ticket sale and find out the exact number for profitability not just breaking even on Revenue.

Hope this helps!