Tag Archives: Google

Using AdRank to Improve Relevancy

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Estimated Reading Time: 2 minutes, 28 seconds. Contains approximately 495 words.

As Internet search has become more prominent over the years, relevancy with regards to search has also increased. People now want to be able to type in a search term or phrase and receive a specific set of results related to their search. This is where Google AdRank comes in.

Google Ad Extensions

Using Ad extensions, users are able to see more specific information that is both relevant to their search as well as useful to them. By providing more relevant information, business owners have the opportunity to capitalize on attracting more potential customers via search. Take Google +, for instance. By providing more information about your business and including relevant hashtags, someone could search for keywords or search terms pertaining to your business, find your business and be provided with a wealth of information from your Google + page. They can call your business, see where you are located on a map and even see what other customers have had to say.

Google ad extensions can (and usually do) improve your click-through rate as well as boost campaign performance. Why? They make advertisements more useful.

Improvements  to Google Ad Rank

Ordering advertisements on search results pages involves using a type of calculation, referred to as ‘Ad Rank’. It used to be that  Google Ad Rank was calculated using your max cost-per-click (CPC) bid and your Quality Score. However, Ad Rank has recently updated and now takes into account a third component:

Google has also increased the importance of Ad Rank in determining whether your ad is even eligible to be displayed with extensions and formats.
Details as well as the implications of these changes are summarized below:

  • Ad Extensions and Formats – now influences the position of an ad on the search results page. Ex: The ad with the more positive expected impact from extensions will generally appear in a higher position than the other.
  • Expected Impact of Extensions and Ad Formats – Google now considers click-through rates, and the prominence of the extensions or formats on the search results page.
  • Quality Score – Because Ad Rank is now more important in determining whether your ad is shown with extensions and formats, you might need to increase your Quality Score, bid, or both for extensions and formats to appear.
  • Auctions –  Your highest performing and most useful combination of extensions and formats among those eligible will be displayed, removing any guesswork over what extensions work best for you.
  • CPC – You may see lower CPCs if your extensions and formats are highly relevant, and Google expects a large positive performance impact relative to other competitors in the auction. In other cases, you may see higher CPCs because of an improvement in ad position or increased competition from other ads with a high expected impact from formats.
  • Who it Affects – For now, this update only affects search ads appearing on Google Search.

For more information about AdRank, make sure you check out the following page about Understanding Google Ads.

No One Can Guarantee #1 Rankings

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Estimated Reading Time: 3 minutes, 2 seconds. Contains approximately 75 words.

I am constantly answering my prospects questions on “Can you Guarantee 1st place or 1st page results”. My answer has Always been No.

I usually state that “the only people that could guarantee you would be Google Employees, and you’re not going to find a single Google employee who will offer you that guarantee.”

Below is a video from the Google employee who works on the Google Algorithm that ranks results. Please watch for a further explanation.

Get your Google Adwords Campaign off the Ground

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A Google Adwords campaign is a great way to bring targeted traffic straight to your Web site. If applied correctly, with just a little investment you can start to see real results in very little time. However, do it wrong and it will be a complete waste of your time and money.

Many people wrongly believe that Google Adwords is an easy way to advertise online. However, if you don’t know exactly what you’re doing, then it can quickly turn into a costly mistake. To combat this, consider hiring a professional Google Adwords management service to do the job for you. Not only will it be easier, but it will be a lot more cost effective in the long term.

There is a simple reason why Google Adwords is the preferred choice of online advertising for millions of companies. Google is the biggest search engine, and therefore if you can make yourself here then you have a greater chance of being found. If carried out correctly, a Google Adwords campaign will have a higher return on investment than other forms of advertising.

Some companies regularly spend thousands of dollars a month on their Google Adwords campaigns, and that is not money that you can afford to throw away. The benefits are clear?you are reaching customers who are specifically looking for the products or services that you offer. All you have to do is make yourself visible.

There are many factors which make up a successful Google Adwords campaign, and each factor must be considered carefully to achieve results. Firstly, there is keyword research. Getting the right keywords takes time and effort, and if you go wrong here the rest of your campaign will be a waste of time.

But this is only the beginning. Once you’ve started your Google Adwords campaign, you’ll also need to create adverts that are powerful and effective and that get people to click on them. This is something that takes time and effort to get right, as numerous techniques are necessary to gear the campaign towards bringing in results. After that you will need to manage the campaign closely, to observe the results and statistics that will help you to improve your conversion rates.

Trying to do this all yourself is hard work, especially if you only have a little experience in the field. A professional management service will inform you on the progress of your campaign, explaining how it is performing and making the changes that are necessary to bring in the most clicks for you.

Don’t waste your time on a Google Adwords campaign that does not convert and ends up losing you money. Always go with a professional management service that will not only take charge of the whole campaign for you, but will provide you with a better return on investment. Professional services are often cheaper than you realize, and if you are making an investment then it is always worth getting it right from the start.

Google Adwords can really make a difference to your business, but don’t throw your money away. Hire a company with experience and a proven track record to match, and start seeing the conversions pick up today.