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The Importance of Good Inbound Links for SEO

The Importance of Good Inbound Links for SEO

If you own or manage a business and generate leads & sales from your website, you care deeply about its SEO (search engine optimization) value. 

People cannot buy your products or use your services if they don’t know that you exist or can’t find you. Proper SEO is the best way to ensure that you have a viable, real presence in the online world and, by extension, the real world. 

Usefulness and Credibility

While “popularity” is part of the equation, what’s more important is the credibility and usefulness that having a lot of good inbound links suggests.

If users can find your site and are referred to your site via links on other websites and properties, Google and other major search engines take this to mean that your site is highly useful, possibly an authority on its subject, and worth sending more traffic to. More than that, it means that search engines are more likely to rank your site higher in relevant search results. After all, the success of search engines rely on providing the most relevant links to their users.

And, the best way to prove your site relevant and useful is through building quality relationships with other sites via quality inbound links

You Can’t Fake It!

Do inbound links matter? Absolutely! But, remember, so does the quality of those links.

This means that you can’t try and “fake it ‘til you make it.” 

Many site owners will try and place links in all kinds of places, such as:

  • Directories
  • Low quality and low traffic blogs
  • Low quality and low traffic forums and discussion boards
  • Site guest books and comment sections
  • Wiki pages (not wikipedia)
  • Q&A sites

That’s why, ideally, you need an SEO expert on your side, helping you to place or get inbound links in all the right places, such as sites that Google and other search engines already view as credible.

Disclaimer: We understand that everyone has to start somewhere and budgets may vary. 

Anchor Text Counts

Finally, bear in mind that it’s not just having links or even having them in the right places that matters.

You also need your links to have quality anchor text where possible, meaning the exact words that link users to your site.

Great anchor text is never generic or basic but, instead, contains relevant keywords and phrases, which show Google what you’re all about and, ultimately, helps not only your ranking but ensures relevant traffic to your site. 

Trying to solidify proper anchor text on every inbound link, as well as securing those links in the first place, is no easy feat. This aspect of SEO is one of the most difficult and time consuming. That’s why it’s best to let an expert guide you or go out and get the links for you.

Contact Us Today

At Look to the Right, we are the SEO experts you’ve been looking for!

We urge you to contact us today. We can help you to get the right links, in the right places, with the right anchor text, and so much more.

We want to take your business to new heights with all of our SEO services! If you want that too, then reach out to us today.

Posted in Link Building.