If you own a business, then you also (hopefully!) own a business website, and, ideally, that website should be filled with good, relevant content, such as blogs and articles, that drives people (and the major search engines) to it. If you don’t have a website and/or an online presence, then you have a whole other problem altogether and need to contact Look to the Right immediately to develop a presence on the web and help your business. If you do, however, then you really need to know our simple tips for writing the best possible SEO content.
Tip #1: Hire Professionals
The first and best tip we can give you is to NOT try and do all, or maybe ANY- depending on your skill level, of your website’s writing yourself. Writing can be very difficult, and it becomes even more difficult when your goal isn’t just to write content but also to promote your business and help your site climb to the top of the search engine ranks.
So, unless you are both a skilled writer and an SEO expert rolled into one, you probably don’t have any business writing the bulk of your site content. Fortunately, though, there are professional SEO writers out there who are skilled and knowledgeable when it comes to creating great content that not only shines and leaves a positive impression on viewers but that also understands and incorporates how the major search engines, such as Google, work and who use this knowledge to make your content as optimized and effective as possible.
The bottom line is that you probably shouldn’t be doing your writing yourself, so don’t be afraid to hire professional SEO writers to do it for you.
Tip #2: Know (And Write to) Your Audience
Another very important thing to keep in mind is that you should know who your audience is, I.e. who you are writing to. If you are unsure about who is most likely to purchase your products and/or services and benefit from your content, then you need to have some professional research done that can narrow down your target/most likely audience to one or more groups.
Once you have that information available, it becomes a lot easier to write content that is actually going to impact your audience in the way that you want. If, for example, your audience is made up of mostly young, college-age people, you don’t want to be using outdated language and basically just sounding old and “uncool.” Instead, you’ll want to present your content in a fun, interesting way that utilizes the major social media sites and apps popular with the younger generation.
Basically, you should always, always know and consider your audience and how it is likely to respond to any content before you post it.
Tip #3: Have Killer Headlines
As a final word of advice, make sure that all of your content has a killer headline that really draws in your potential readers. Make your headlines search engine optimized, and don’t give away “the good stuff”, I.e. the most interesting and intriguing parts of your content, in the headline. Come up with a headline that leaves readers wanting more and that makes them willing to click on your link to find out more.
Look at popular sites like Buzzfeed or even those “click-bait” sites that pop up when you’re online. How many times have you clicked on those to “learn more” or even just to hear the juicy details that the article promises? Work on creating headlines like those and on delivering on the promises made in those headlines.
If you can keep these tips in mind and get a good team of SEO pros behind you, you can watch your SEO content soar to success…and take your business along for the ride!