As a business owner, you have a responsibility to keep your customers safe. This includes keeping them safe online. When they come to your website, they shouldn’t have to worry about being hacked or having their sensitive information exposed. Instead, they should feel confident that they can use your site without worry or fear. Thankfully, there are tools that can help make your site a safer place to be, including HTTPS and SSL. According to a 2020 survey, 56% of businesses employ extensive forms of encryption, such as HTTPS and SSL. If your business is not yet utilizing encryption, Look to the Right can help.
If you’re not familiar with HTTPS, it stands for hypertext transfer protocol secure. The “secure” in the name is key. The whole purpose of HTTPS is to safely and securely send data between the website server and web browser. It is encrypted for the user’s protection. Ideally, HTTPS should be a part of every site, especially for those that require a login or that have users submit vulnerable information, such as their credit card numbers.
If you don’t use HTTPS, your customers will know it. Many web browsers will flag websites that don’t use HTTPS and warn visitors that your site may not be secure. Furthermore, you may have to deal with unwanted advertisements appearing on your site, which can look unprofessional. Thus, if you want to protect your site, your customers, and your reputation, using HTTPS is key.
When you rely on HTTPS, you’re also relying on Transport Layer Security (TLS). This encryption protocol was formerly called Secure Sockets Layer (SSL). Today, despite the name change, you may still hear TLS referred to as SSL or as SSL/TLS. It uses both a private key, controlled by you, and a public key to facilitate secure interactions with the server. The public key is included in the SSL certificate, a document that identifies the website. You can also include your business name in the certificate to help customers feel more secure as they use your site.
Help from Look to the Right
At Look to the Right, we’re proud to offer web design and web development services. Additionally, as an autonomous system, we can provide secure web hosting services and dedicated IP addresses. We are also skilled in technical SEO and utilize HTTPS, SSL, and other processes to help keep your business, your reputation, and your customers safe.
Contact Us Today
If you’d like to learn more about how to keep your site secure or need website security consulting services, contact us today. Whether you’re interested in an audit of your current site or want to build a safe site from the ground up, we can help. We look forward to serving you.