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Why You Should Update Your Website

43% of marketers surveyed reported an increase in rankings or traffic after updating their websites. Furthermore, failing to update can have negative consequences. Look to the Right can help keep your site fresh, modern, and effective with SEO services and regular updates.

Why You Should Update Your Website

Business websites serve many purposes. They provide visitors with information about your business and what it has to offer. However, they should also draw in new traffic, build your brand, and help you establish a positive web presence. But, you can’t just build a website and expect it to thrive. Instead, there are many reasons why you should update your website on a regular basis.

Engage Visitors

The content on your website matters. It affects the overall tone and feel of your site. It also impacts how people view and remember your business. If you want to continue to engage visitors, you have to keep your content fresh and modern. It should be useful, relevant to current trends and needs, and easy to understand.

When you update your site and your content, you can draw in new visitors and keep current customers interested and informed. In fact, in a recent survey of marketers, 45% reported that they saw an increase in engagement after updating their content. Additionally, 43% reported an increase in rankings or traffic.

Attract Attention

Website updates can also help improve your search engine rankings. Major search engines, such as Google, take notice of how frequently sites are updated. Sites that stay stagnant often fall lower and lower in relevant search results. This can lead to decreased traffic, which can further impact search engine rank.

Improve Your SEO

When you regularly update your website, you can also improve your SEO. At Look to the Right, we pay close attention to how your site is performing. This allows us to determine which keywords and strategies are working and which ones need to be revised. As a result, your site and your SEO can continue generating the outcomes you want.

Also See: Continuous Integration And Continuous Deployment

Contact Us Today

Now that you understand why you need to update your website, it’s time to take action. Look to the Right can help you maintain and continually update your site. To learn more about our services and what they can do for you, contact us today.

 

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