LTTR has worked with Palisade since 2020. Years later, we are still delivering high quality results via Pay-Per-Click advertising and optimized, organic search – both of which are outlined in detail at the conclusion of this summary.
Founded in 1984, Palisade offers innovative, cutting-edge software (and personalized risk) solutions, allowing for customized software applications that integrate Palisade technology with their clients' organization’s models. Palisade also provides business consulting, model-building services, and on-site training designed around their clients' specific needs and goals.
The Long-Term Vision
Look to the Right (LTTR) was hired to help manage both the Pay-Per-Click (PPC) campaign and the Search Engine Optimization (SEO) aspect – helping to increase the quality of targeted, profitable traffic to the Palisade website.
What We Did
The client wanted to achieve higher rankings in both organic and paid search to both increase visibility and profitability. LTTR offered a wide range of SEO and PPC services, working quickly and efficiently to understand the client’s goals and expectations and ensure that they were met.
With a clear understanding of the client’s goals, LTTR came up with an SEO plan that involved:
- Defining the target audience
- Determining target keywords & phrases
- Conducting keyword research of competitors/industry
- Formulating a content strategy
- Diversify content
- Optimize meta information on website
- Optimize/re-write content on individual web pages
- PPC / Google Ads implementation
- Using keywords to help create ad content
- Setting appropriate budgets based on marketing goals
- Setting up Google Analytics / Ads (ensuring it was correctly implemented on site (to track conversions) within limitations of current platform.
- Diversify content
LTTR is pleased to report that after more than 1.5 years of SEO services, we were able to successfully meet and exceed traffic gains. We are continuing to deliver fantastic results for Palisade. Even most recently Palisade has experienced monthly gains of more than nine percent, increases in conversions, and increases in the number of PPC conversions.
Palisade GOOGLE ORGANIC RESULTS
Improved organic Google search rankings allowed Palisade to reach more potential leads. Below are just a few examples of what can be achieved with help from Look to the Right.