LTTR has worked with Stromasys since December 2016. One year later, we are still delivering high quality results via Pay-Per-Click advertising and optimized, organic search – both of which are outlined in detail at the conclusion of this summary.
Stromasys is the original and leading provider of enterprise-class cross-platform virtualization solutions for PDP-11, Digital VAX and Alpha, HP 3000, and SPARC servers. The company extends the life cycle of business and mission-critical systems through virtualization, modernization, and system enhancement.
Founded in 1998 and headquartered in Geneva, Switzerland and in Raleigh, North Carolina, with sales offices as well as engineering, development and research labs located around the world, Stromasys has implemented more than 5,000 cross-platform virtualization solutions to the world’s leading companies in over 50 countries.
THE LONG-TERM VISION
Look to the Right (LTTR) was appointed to take over and manage the SEO campaign, and the Pay-Per-Click (PPC) campaign.
The goal: to successfully increase traffic to the website while also increasing conversions on the sale of legacy server emulation products.
WHAT WE DID
LTTR offered a wide range of SEO and PPC services, working quickly and efficiently to ensure that the client’s goals were met.
The Stromasys website is comprehensive and contains numerous languages, and target regions. Knowing this, we implemented a number of bilingual as well as multi-lingual SEO improvements to increase the website’s reach.
We also implemented conversion rate optimization improvements to generate more leads and better track qualified leads/conversions. Part of our conversion optimization efforts also included identifying areas of improvement in the design of the website. By altering the functional design of the site, forms, etc. we were able to work on increasing overall conversions.
With a clear understanding of the client’s goals, LTTR came up with a comprehensive SEO plan that involved:
- Defining the target audience
- Determining target keywords & phrases
- Conducting keyword research of competitors/industry
- Formulating a content strategy
- Optimize descriptions of inventory items
- Diversify content
- Optimize meta information on website
- Optimize/re-write content on individual web pages
- PPC/Adwords implementation
- Using keywords to help create ad content
- Setting appropriate budgets based on marketing goals
- Setting up Google Analytics/AdWords (ensuring it was correctly implemented on site (to track conversion
One year later, LTTR continues to work closely with Stromasys to identify opportunities for improvement to current and future content as well as off-site web development.
At LTTR, we value each and every one of our clients. We work diligently through every phase of your project, and we keep working hard to deliver outstanding results long after a big project is completed.
Our team is tapped into the latest news and changes related to the SEO and digital marketing arena so that we may continue to advise Stromasys on how their digital marketing strategy should evolve.
Getting our clients ongoing, new business is our main business!
Stromasys is still seeing impressive gains to their website traffic in just one year of working with LTTR. All traffic is up year-over-year (YoY), and organic traffic is up YoY as well.
In the most recent Year over Year (YoY) report, Stromasys AdWords saw positive movement to: visits to the following:
OVERAL/TOTAL SEARCH CAMPAINGS
REMARKETING AN LTTR CAMPAINGS ONLY
Stromasys saw positive movement to its organic traffic in the form of visits, new visits, new users, bounce rate and pages/session.
Stromasys GOOGLE ORGANIC RESULTS
Targeted SEO and internet marketing has helped Stromasys increase their organic rankings. Below are just a few of the examples in which Stromasys increase their rankings with the help of Look to the right.