LTTR has worked with Van Products since November 2011. Recently, we’ve been specifically focusing our efforts on a few targeted keyword strategies, and we are pleased to report that we’ve seen a great deal of success in this area.
Before diving in, it’s worth noting the role that keywords / keyword rankings play as part of a bigger search engine optimization (SEO) strategy as well as why this is so important.
The Importance of Keyword Rankings
According to leading SEO software company, more than 75 percent of all clicks in search engine results pages (SERPs) go to the top three organic results, and more than 31 percent of clicks go to the top-ranking page.
Keywords play a critical role in helping define industry-relevant words and phrases that help paint a picture of what your website and / or webpage is about. Proper keyword research, use and implementation is ultimately about understanding user intent and providing a roadmap for search engines to help your target audience discover what they are looking for.
What We Did
LTTR put together a comprehensive keyword research strategy that included (but was not limited to the following):
- gathering competitor intel
- revising existing website content to include certain keywords / phrases
- creating new content that targeted specific keywords
- ensuring that primary keywords were included in meta data
- and more
LTTR regularly performed keyword research to stay on top of trends, and in reviewing some of the primary keywords for Van Products, we were excited to see that there were some keywords that clearly show Van Products outranking the leading manufacturer in its industry: BraunAbility!
As mentioned previously, more than 75 percent of SERPs clicks are for the top three page results. As a result of the keyword strategies that LTTR implemented, Van Products consistently experienced rankings in the top THREE results for the following and many other keyword phrases:
- new handicap vans (#1 rank vs. leading manufacturer, BraunAbility at #4!!)
- mobility wheelchair vans raleigh nc (#2 rank vs. leading manufacturer, BraunAbility at #5)
- mobility van raleigh nc (#1 rank vs. leading manufacturer, BraunAbility at #5!!)
- handicap vans raleigh nc (#2 rank vs. leading manufacturer, BraunAbility at #3
- handicap accessible vans raleigh nc (#1 rank vs. leading manufacturer, BraunAbility at #3)
- accessible vans raleigh nc (#3 rank vs. leading manufacturer, BraunAbility at #5)
Additionally, it is worth noting that some of the above-mentioned keywords are nationally ranked, such as "new handicap vans" and are showing up as schema with vehicles, prices, etc.