As a business owner, you might think that your business is performing well, but what does that really mean? How can you accurately and adequately measure success? Well, the easiest and most surefire way is by seeing how well you stack up against your competitors. If you’re not doing as well as those in direct competition with you, then you’re not doing that great at all. Of course, you can’t know that unless you actually KNOW who your competitors are and how they are performing.
That is where Look to the Right comes in. We are proud to offer competitive intelligence and competitive surveillance services. Together, these strategies can help to identify who your competition is and how you can outperform them.
We conduct our expert competitor analysis service by using a variety of trusted tactics. These typically include examining:
- Competitors’ corporate structure and how your own compares
- Their employees/agency and how they measure up to yours
- Their past internet work and how yours compares
- Their online presence versus yours
- All SEO / PPC Metrics & Budgets
- Many other technical factors and data sets
Once we’ve provided you with the information you need, we can continue keeping you informed through our competitive surveillance services.
The business landscape is constantly changing, but with competitive monitoring, you’ll always be “in the know.” We can provide you with timely updates on new products your competitors are offering, changes in market pricing trends, industry innovations, and even new competitors coming onto the scene.
What’s more is that we can go further than merely sharing the latest information. We’ll also help you to understand how that information impacts you. Additionally, using the data we collect, we can develop unique, personalized strategies to help your business beat out the competition and come out on top.
Some people operate under the assumption that competitive surveillance is “snooping” on their competitors and using the knowledge they gain to do “dirty business,” but, really, nothing could be further from the truth.
The fact of the matter is that the businesses that ARE engaging in competitive surveillance一and that’s most of them一are using what they learn to gain an advantage over you, and you need to defend yourself, your market and your business. Help it rise to the top by gaining as much knowledge as possible and meeting your competitors and their strategies head-on and bettering them.
Here at Look to the Right, we can help you to do just that. So, if you need to stay #1 OR are tired of coming out as second best (or worse), let us help you with our skilled competitive intelligence and surveillance strategies. Start your journey today by contacting us.