Competitive Surveillance

As a business owner, you might think that your business is doing and performing well, but what does that really mean? How can you accurately and adequately measure success? Well, the easiest and most surefire way to measure it is by seeing how well you stack up against your competitors. If you’re not doing as well as those in direct competition with you ,well, then, you’re not doing that great at all. Of course, you can’t know that unless you actually KNOW who your competitors are and how they are performing.

That is where we, here at Look to the Right, come in. We are proud to offer competitive surveillance services, which help to first identify who your competition is- whether it be a local business, a former employee who now knows your strategies and now using for his on gain OR is sharing them with his new employer, or even a vendor or customer who is spilling the beans to others on how you do things. Once we have thoroughly researched your competition, we will do further research to help you know what (and whom) you are up against and develop strategies to help you overcome these challenges and come out on top as the best business around.

When we examine your competitors, unlike other services out there, we don’t just stop at identifying who they are because we know that doesn’t really help you to the fullest extent. Instead, we dig deeper into your competitors and their strategies and how you can beat them. We look at:

  • Their corporate structure and how your own compares and can improve
  • Their employees/agency and how they measure up to yours
  • Their past internet work and how yours compares
  • Their online presence versus yours
  • All SEO/PPC Metrics
  • Many other technical factors and data sets

Once we fully understand these things, we are equipped to come up with strategies to help your business prosper over the competition.

Some people operate under the assumption that competitive surveillance is “snooping” on their competitors and using the knowledge they gain to do “dirty business,” but, really, nothing could be further from the truth. The fact of the matter is that the businesses that ARE engaging in competitive surveillance- and that’s most of them- are using what they learn to gain an advantage over you, and you need to defend yourself and your business and to help it rise to the top by gaining as much knowledge as possible and meeting your competitors and their strategies head-on and bettering them.

Here at Look to the Right, we can help you to do just that. So, if you need to stay #1 OR are tired of coming out as “number 2” (or worse), let us help you rise to the top with our skilled competitive surveillance strategies.

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