How many new dental patients are searching for your dental practice? When you engage in marketing for a dental practice with a qualified Internet marketing company, it can help drive targeted web traffic directly to your dental practice more efficiently and for less than what you would spend on other, more traditional forms of marketing.
Like most busy professionals, dentists know that having an Internet presence is important. However, they may not have the time, experience, or expertise to know where to begin with marketing their dental practice online.
Internet marketing is essential to any dentist interested in growing his/her number of patients. It is also important to those dentists who are seeking to increase/improve the high margin services they provide (ex: sedation dentistry, cosmetic dentistry, orthodontics, etc.). For example, the following gives you a brief overview of how Internet marketing may have an impact on a sedation dental practice:
At Look to the Right, we specialize in dental web marketing in Raleigh, NC as well as the surrounding, Triangle area. We know how competitive the dental space is, and we also understand the importance and value of implementing a comprehensive dental web marketing plan that cuts wasteful spend while driving qualified web traffic to your practice.
There is no “one solution” to driving ROI online. Rather, it is the culmination of several different areas of Internet marketing that helps to produce measurable results. Some of these are outlined below.
#1 – Have a high converting website.
Having a high converting website is analogous to having great:
#2 – Have credibility – both online and offline.
Why should someone choose your dental practice over another one nearby? Credibility is important both online and offline. Your website should include information and visual details that cue people into how your dental practice is trustworthy. In the online world, this can be any of the following:
#3 – Have a local, optimized presence.
People are on their mobile devices more than ever, and mobile devices are often the first place that folks turn to in order to identify local businesses in the area. Having a local, search engine optimized (SEO) plan can increase your chances of being identified by people in your area who may already be looking for a dental practice nearby.
Local SEO is best handled by Internet marketing experts who know how to craft online content that reads for both humans and search engines. From keywords to title tags; meta descriptions to image alt tags – there is much more than what meets the eye to plan and execute a successful SEO marketing strategy for dentists.
#4 – Have an AdWords campaign.
Having a paid search campaign, like AdWords, is beneficial in a number of ways. Also known as Pay-Per-Click, AdWords is:
At Look to the Right, all of our AdWords campaigns are managed by Certified Google Professionals. We have the knowledge, experience, and expertise to make your AdWords campaign work for you and not the other way around.
Having a comprehensive, Internet marketing campaign for your dental practice is crucial to your continued growth and success. While you may still garner new patients via word of mouth and referrals, in today’s marketplace, you simply won’t be able to compete with the competition without a veritable online presence.
Beyond simply acquiring new clients, hiring a reputable Internet marketing agency can help you increase the exit value of your dental practice. How? By having a web marketing campaign that works, you’ll be able to successfully grow your active patient list, and in doing so, your business will be worth more – whether you choose to sell it or whether you choose to merge your dental practice with someone else, or bring on new partners.
Let Look to the Right help you put together a custom Internet marketing plan for your dental practice that yields results. Call us today: 919.926.8733. You can also fill out our quick, online contact form.