Digital Marketing for Health Care Providers

Today, more people are on social media than ever before, including those in the healthcare profession. In fact, studies show that social media isn’t just a place to check out your friends’ photos- rather, it’s a place where people conduct research on which doctor to use based on others’ reviews.

Outside of social media, digital marketing, in general, is a hugely important part of an overarching marketing strategy for health care providers.

Whether its Google listings, Google Ads, Facebook reviews of a medical practice, Google reviews or a patient following their favorite doctor on Twitter – a quality digital marketing campaign allows health care professionals to connect with patients faster than ever and in a much more meaningful way than traditional media.

Online Reputation Management for Health Care Providers

As part of your overall digital marketing strategy, LTTR offers online reputation management for health care providers. From monitoring mentions of your name online to responding to reviews – we help you build and maintain credibility.

This is done through social media, search engine optimization, paid media and more. This multi-faceted approach is something that is tried and true and something that we take seriously – even escalating it to involve legal proceedings where and if necessary.

Building Your Practice via Digital Marketing

One of the most effective ways to build your medical practice as a health care provider starts by having a comprehensive and robust digital marketing campaign.

At LTTR, we work with you to determine:

  • Who your audience is
  • Where they spend the most time online
  • Keyword research
  • Competitor Intel
  • And more

From there, we’ll take a look at your website – both from a usability standpoint as well as looking at aesthetics. Would a patient want to spend time on your site? Does your website lend credibility to you as a health care provider? Can patients easily and quickly find what they are looking for?

A great digital marketing campaign is inclusive of many different aspects of marketing, and at LTTR, our team possesses the skills and expertise to take your website and online presence from good to great.

Staying Competitive in the Digital Landscape

Patient retention is something that every health care provider is concerned about. As health care providers try to attract and retain new patients, it is important to make sure you have a strong digital marketing strategy in place.

Unfortunately, many health care providers aren’t as attuned to Internet marketing and may not know which questions to ask or what strategies to implement in order to maximize their online marketing efforts.

At LTTR, we realize that health care is different. We know that there needs to be a happy marriage between some traditional forms of marketing (ex: mailers) in addition to digital marketing. This fact is especially important as the population continues to age and more of your patient base become tech savvy and social media savvy.

Our team consists of online, digital marketing experts who always keep a finger on the pulse of what is happening in the digital/online space.

We’ll sit down with you 1:1 to help educate you as well as put together a comprehensive digital marketing strategy that fits the goals and budget of your medical practice.

Stay ahead of the curve, increase patient acquisitions and retention, and help create brand awareness for your medical practice. LTTR can help. Call today!

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