If you are researching Search Engine Optimization (SEO) Services, ethical SEO is a term that you may have seen tossed around a fair bit. What does it mean, though? Ask 10 people, you might get 10 answers.
Here at LTTR, we mean something specific when we talk about ethical SEO:
We mean what we say. When we talk with you about doing SEO for your website, you can trust us to be honest with you and your users! We mean what we say and say what we mean. That’s ethical SEO!
We follow the “rules” and guidelines in dealing with the search engines. Google and other search engines have published guidelines for “proper” SEO tactics. If you break these guidelines, that is considered “black-hat SEO”. We are committed to playing within the rules (called white-hat SEO) because we believe that it is the right and ethical thing to do. That’s ethical SEO!
We treat others like we want to be treated. Whether we are trying to outrank your competition or negotiating a link, we treat other people how we want to be treated. We will not use sneaky or dishonest ways to market your website. We will be completely honest when marketing your website, because we believe it is the right thing to do. That’s ethical SEO!
What does ethical SEO mean? Here at Look To The Right, it’s very simple:
Ethical SEO = We follow the rules and tell the truth!