Frequently Asked Questions
Find answers to all your frequently asked questions below, categorized by marketing channel.
Search Engine Optimization or “SEO” is a process of optimizing your website to make it easier for people to find your website naturally when they type certain keywords or keyword phrases into online search engines.
Further Reading: What is SEO | https://www.looktotheright.com/what-is-seo/
Most businesses today realize the value that SEO carries. With more than 2 billion people online each day, there are countless opportunities for you to grow and expand your business and reach new customers. Having a solid SEO strategy/plan in place can help you pull in high quality, targeted traffic to your website, yielding real ROI.
Further Reading: Competitive SEO | https://www.looktotheright.com/competitive-seo/
Keywords play a crucial role in any SEO strategy. In particular, keyword rank tracking allows you to keep track of keywords for your business as well as let you know how customers may be searching for and finding your products/services.
Keyword research can tell you a lot about your competition as well as play an integral role in online paid search campaigns.
Further Reading: Keyword Rank Tracking | https://www.looktotheright.com/keyword-rank-tracking/
The amount of money that you spend on SEO will depend on a number of factors, including how big your business is, geographic areas of operation, your competitors, what your goals are and what kind of budget you are working within.
Further Reading: What should my SEO budget be? | https://www.looktotheright.com/what-should-my-seo-budget-be/
To better answer this question, you must first ask yourself the following questions:
How large is your budget?
How much time do you have?
Pay-Per-Click (PPC) is a significantly faster solution when it comes to Internet marketing. You are creating highly targeted, paid ads to draw in a specific type of customer/client to your website. A well-crafted PPC campaign can yield results in as little as a matter of days.
SEO is more of a long-term, bigger picture solution. Typically, clients may see results within three to six months or more.
Further Reading: PPC vs SEO: Which should I start with first? | https://www.looktotheright.com/blog/ppc-vs-seo-which-should-i-start-with-first/
Yes, blogging definitely helps your SEO by creating more opportunities to be found. It also prevents your website from stagnating by creating new and fresh content that is updated regularly. In some cases, a well-written blog can draw people in and help them stay on your website longer - which is a good factor in SEO.
SEO backlinks play an important part of your overall SEO ranking equation. Also referred to as inbound links or citations - backlinks are crucial because they refer people to your site and help make your site more credible. If you have tons of links pointing back to your website, this tells search engines that your site is important and worth linking to. Therefore, they may choose to feature it more in the search results.
Further Reading: What are backlinks? | https://www.looktotheright.com/blog/what-are-backlinks/
There are a number of reasons why your website isn’t ranking in Google search results. Some of these reasons may include: technical, competition, best practices, site content, etc. To be completely sure, it’s in your best interest to schedule an SEO site audit!
Further Reading: SEO Audit | https://www.looktotheright.com/full-seo-audit/
LTTR is results driven, offering fully integrated online marketing solutions for businesses in the local, national and global arena. If you’re interested in aggressively growing your business, you’re in the right place. Ask us about our success with SEO, PPC, web design and web development services.
Further Reading: Why Choose Us? | https://www.looktotheright.com/why-choose-us/
At LTTR, our client profile is extremely diverse, and this is something we take great pride in. Because of how unique and different each of our clients is, we don’t offer packaged SEO services. Instead, we create and customize SEO services to suit the individual needs/goals of our clients.
Further Reading: Internet Marketing Packages | https://www.looktotheright.com/internet-marketing-packages/
Depending on your business, budget and goals, LTTR currently offers 3, 6, & 12-month contracts.
There’s a lot more that goes into a website than meets the eye. Web design and development pricing ranges depending on the size of your business and what you are trying to accomplish. LTTR offers prices starting at $2,500 and up.
Further Reading: Pricing | https://www.looktotheright.com/pricing/