Google Ads for Health Care Providers
Online advertising has evolved over the past decade, and many health care providers have now gotten on board with some type of online advertising - whether paid or organic - in order to keep up with patients' needs and expectations.
How do I advertise my health services?
Ideally, you should use multiple types of online advertising. For example, maintaining a blog or offering informative content on your site can help you attract prospective patients and earn their trust. At the same time, email advertising can be an effective way to build long-term relationships with patients. And, on top of all of that, pay-per-click (PPC) advertising is a great way to ensure you reach the right people.
With the healthcare industry being so competitive, Google Ads offers a great and effective PPC advertising solution. While organic search is still an important part of any health care marketing strategy, the past few years have seen a drastic rise in the number of health care providers who are turning to Google Ads and other forms of paid search.
At LTTR, we have direct experience helping those in the healthcare industry aggressively market their practice/business using Google Ads. We'll happily sit down with you 1:1 to discuss your goals, budget, keywords and competition (among other things).
From this, we'll build you a comprehensive Google Ads campaign targeted to your primary audience and guaranteed to get the results you want. Find out more by giving us a call today.
Benefits of Google Ads for Health Care Providers
What are the industry trends when it comes to online, paid search? How do these trends affect your overall healthcare marketing strategy? Do you have a true understanding for how today's patients are using the Internet to search for health care services?
LTTR knows the answers to all of these questions and more. Why? We keep our finger on the pulse of what is happening in health care, and we've worked with countless health care clients over the years.
We have the tools, expertise and experience to help you put together a Google Ads campaign that will help you grow your practice, create brand awareness, increase your business and outshine your competition.
Experience Success with Google Ads!
One of the biggest benefits to using Google Ads over other forms of online advertising or organic search is the fact that it allows you to directly target patients who are ready to take some sort of action whether this is calling your practice, finding a doctor, or scheduling an appointment.
While it may sound easy enough, creating a Google Ads campaign from scratch can be a daunting task, and it's sometimes better left to the professionals who have the time and experience.
At LTTR, our team consists of certified Google Ads specialists who are fully trained and have experience creating successful paid search campaigns that are customized to your practice's budget and goals.
We work with you to conduct keyword research, competitor intel, and other information, which helps us tailor your Google Ads campaign to get the best results.
We also help you manage your Google Ads campaign by offering regular monitoring services, monthly reports, and more. Just as online marketing and advertising have evolved, so too do we want to ensure that we make adjustments to your Google Ads campaign as we go.
How do you attract customers in healthcare?
As you can see, proper use of Google Ads is an excellent way to attract new customers. However, we can also implement other proven strategies, such as on-site and off-site search engine optimization (SEO), social media marketing, branding and logo design, and more, to help you broaden your reach and achieve your goals.
Reputation Monitoring & Management
At LTTR, we provide online reputation management for health care providers included as part of our other online services to you. Using a multi-faceted approach that involves everything from social media to Google reviews, Facebook likes, comments and reviews and more - we actively monitor and respond to mentions of your name in an effort to help you build and maintain credibility.
We encourage you to speak with us about online reputation management and how it can help your practice!
Without proper management, a Google Ads campaign can actually cause you to lose money. However, when you have a certified Google Ads Partner managing your account, you can be assured you're in good hands.
Contact LTTR today to find out how we can put our Google Ads expertise to work for your practice.