Why Match Type Matters in Google Ads
More than ever, keyword match type is extremely important to any Google Ads / Pay-Per-Click (PPC) campaign – especially if you are a small or medium business – due to the fact that so much of your budget can be wasted.
LTTR employs certified Google Ads experts who work with you to develop a comprehensive and customized Google Ads / PPC campaign that utilizes the correct keyword match types to help drive the right traffic to your website.
Keyword Match Types in Google Ads, PPC
In the past, keyword match type used to be very strict, and it worked. However, over time, Google continually tried to “optimize” keyword match types, which led to degradation on the advertiser’s ability to target specific users correctly and efficiently.
Among the different match types, negative keyword matches are often overlooked and / or incorrectly implemented despite playing a critical role in overall ad success. Having the right keywords in place prevents your ads from being viewed by searchers who really aren’t interested in your business. Especially if you are a small business, it is imperative that negative keyword match types are handled correctly to ensure that you waste the least budget possible.
Hiring LTTR as your certified Google Ads specialist allows us to create fully customized, detailed PPC campaigns in which you get the most clicks for your budget. Additionally, our partnership with Google Ads means that we receive negative keywords directly, making it easier, faster and more accurate to help your ads reach your target audience.
The Important Role of Keyword Match Types in PPC Campaigns
Different match types determine when and where your paid ad will appear in a user’s search. This is crucial for driving the right type of high-quality traffic to your website. LTTR has had clients where anywhere from 50 to 75% of their budget was being wasted on erroneous web traffic. Keyword match type is extremely important!
Understanding the relationship between keywords and keyword match types is critical to creating a successful Google Ads campaign. Equally important is understanding how match types have evolved. This has led to more keyword research as well as ongoing keyword research.
Save time and drive targeted traffic to your website by hiring LTTR as your certified Google Ads expert. We know keyword match types inside and have proven success in creating and managing Google Ads campaigns that drive revenue. Contact us today to learn more.