Use Google My Business SEO to Benefit Your Business
The most important search engine in existence today is, without a doubt, Google. And, because Google is so powerful, it has a lot of influence over your business and its visibility.
If someone were to Google your business, what would they find? If they were to Google your specific business category, would your business show up in the search results?
If you don’t know the answers to those questions, then you’re probably not properly using Google My Business, which means you’re missing out. This free tool can help your business grow in visibility and acquire leads, but it’s up to you to make that happen through proper Google My Business SEO. Don’t worry, though. You don’t have to figure out this platform all on your own, nor should you. Instead, let the SEO experts here at Look to the Right assist you through the use of proven, effective Google My Business strategies.
Control Your Information
Not all SEO for Google My Business is super complex or difficult. In fact, one of the most important things you can do is to simply claim and then control your Google My Business profile.
Once you’ve proven that you own the business, you can control its listing information, such as its hours of operation, contact information, and more. Ensuring accurate, up-to-date information will go a long way toward building trust with clients and attracting the right clients as well.
However, many people find it challenging to navigate Google My Business, to format their information in a pleasing way, and to present a professional, polished image via this all-important platform. However, we're glad to help you claim your profile and to make it stand out among the rest. When you entrust us to manage your information, your Google My Business profile can quickly start drawing in leads, taking your business along with it.
Craft the Perfect Description
Another way to improve Google My Business SEO is to carefully construct the “from the business” description. Unlike the Google-generated description that shows up under your business name, this description allows business owners to describe their businesses in their own words.
But, you have to be careful about what you say. It’s important to have a description that appeals to the right customers, as well as one that clearly presents the type of business you are and the services you offer. Your description has to be optimized for maximum impact.
If that sounds like a lot to handle all on your own, it is! Without a thorough understanding of SEO, including what to say about your business and how to say it, your best efforts may fall flat. However, we can help you craft a perfect, SEO-oriented description that will set your business up for success.
Provide As Much Information As Possible
Finally, when setting up a Google My Business account, users need to provide as much information as possible. They need to offer up all the major details related to their businesses, as well as to its services and/or products.
Creating properly detailed information, which is difficult to do, makes it more likely that Google will show your business profile to customers looking for products or services just like the ones you offer. Thankfully, we know what information to provide, as well as how to word and structure it, for maximum impact.
Contact Look to the Right
As you can see, there are many ways to optimize Google My Business so that it helps you as much as possible, but these strategies are challenging to enact on your own. For best results, set up and use your Google My Business account with our expert knowledge guiding the way. To learn more, get in touch with us. We can help you make the most of Google My Business and work with you to create an overall SEO strategy that can help your business grow.