Keyword rank tracking plays a significant role as part of a larger search engine optimization (SEO) strategy. Among other things, keeping track of keywords for your business lets you know how customers are searching for your products/services. It can also tell you a lot about how and where your competitors are showing up in search results for certain words and phrases.
Keyword rank tracking also plays an integral role as part of paid search campaigns, such as AdWords, display advertising, banner/display/interactive ads, and more.
At LTTR, we know how important your online presence is to your business. We help your business by actively monitoring your keyword rankings on a weekly/monthly basis, researching keyword search trends in your industry and keeping a finger on the pulse of what your competitors may be doing.
From all of this, our team of experts puts together a keyword rank report as well as suggestions for making improvements to your current keyword strategy. Improvements may include anything from focusing less on keywords that don’t drive business to incorporating new keywords into the content of your webpages.
Monitoring your keywords is no simple task. Depending on your business and the industry you’re in – it may be in your best interest to monitor a larger-than-usual selection of keywords. These keywords can then be dispersed in various places both on and off of your website.
Keywords and the way in which we monitor them matters. Our value lies in the fact that we use keyword rank tracking, scoring and reporting as one metric of success inside of your overall SEO strategy.
At LTTR, we can help you create robust keyword tracking strategy that directly ties into your SEO plan and the goals you have for your business. Let us help you take your online marketing to the next level. Call today to learn more: 919-926-8733.