The Importance of Meta Titles and Meta Descriptions
These days, creating content for your professional web pages isn’t as simple as hiring a writer and posting their articles, blogs, and on-site content. Instead, good web content has to be formatted in a way that appeals not just to readers, but to search engines as well. This means including both meta titles and meta descriptions with your content. This type of metadata is important for your site and affects search engine optimization (SEO). However, using it correctly can be difficult. But, luckily, here at Look to the Right, we are experienced with all kinds of metadata and can help you incorporate it into your content in a way that aligns with your vision and your goals.
So, what exactly are meta titles and meta descriptions? To put it simply, they’re types of HTML code that appear in the backend and on a search engine results page snippet. They provide search engines and users with detailed information about what a particular page contains and can help your pages show up in the search results when relevant searches are performed. Additionally, they give individual users a quick overview of what they can expect to find on your page. Thus, if your metadata is compelling and informative, this can help increase the chances that the right people will click on your link and navigate to your page, which can ultimately improve the likelihood of conversions, better brand recognition, and the type of targeted traffic that drives the results you want.
Meta Title Tags
At Look to the Right, we understand the importance of accurate, informative metadata. That’s why we invest time in crafting quality content and reliable metadata to go along with it. We also stay on top of the constant changes to best practices surrounding metadata. Right now, for example, general best practices for writing meta title tags include:
- Staying within a 60 character limit
- Incorporating important keywords into the meta title
- Using an engaging title that attracts attention (and clicks!)
We can help you develop an actionable plan for utilizing these and other proven meta title strategies in your own content.
While meta tiles should feature only the broad information about the page, meta descriptions allow you to go a bit more in-depth about the content on your page. However, when crafting meta descriptions, you still need to choose each word with care. Ideally, your descriptions should be no more than 160 characters, should include a call to action, and should “hook” searchers into wanting to read your content and learn more about your product or service. Of course, that’s easier said than done, which is why we employ a skilled team of experienced marketers and writers who can write meta descriptions that drive results.
While meta title and meta descriptions are important, they aren’t the only type of metadata that exists. In most cases, your pages should also contain:
- Image tags and titles
- Meta robots tags
- Schema markup
- Rich Snippets
- Meta charset tags
- And more
When implemented properly, these and other types of metadata can help you reach the right audience and appeal to the major search engines. However, not all types of metadata are suitable for all pages, and using metadata incorrectly can potentially lead to negative consequences. Fortunately, at LTTR, we’ll spend time getting to know you and your business. From there, we can help you design content and metadata that can help you build your brand and achieve your short-term and long-term marketing goals.Furthermore, we can help you design an effective, properly structured website that reinforces your content and your metadata and that further appeals to both the search engines and your target demographic.
Contact Us Today
Creating great content and great metadata can be challenging, but you don’t have to do it alone. If you need help crafting content, meta titles, meta descriptions, and more, Look to the Right is here for you. To learn more about us and how we can help your business reach new heights, don’t hesitate to contact us today.